| Product Code: ETC5124071 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Togo continued to rely heavily on imports of household cleaning products, with significant shipments coming from key countries such as Côte d`Ivoire, Ghana, Indonesia, Nigeria, and China. The market remained highly concentrated, with a high Herfindahl-Hirschman Index (HHI) indicating limited competition. However, the industry experienced a notable decline with a compound annual growth rate (CAGR) of -24.11% from 2020 to 2024. The growth rate for 2023-24 was particularly steep at -68.97%, reflecting challenges faced by the sector. Continued monitoring and strategic planning will be crucial for the household cleaning products market in Togo.

By 2027, the Household Cleaning Products market in Togo is anticipated to reach a growth rate of 8.49%, as part of an increasingly competitive Africa region, where Egypt remains at the forefront, supported by South Africa, Ethiopia, Algeria and Nigeria, driving innovations and market adoption across sectors.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Togo Household Cleaning Products Market Overview |
3.1 Togo Country Macro Economic Indicators |
3.2 Togo Household Cleaning Products Market Revenues & Volume, 2021 & 2031F |
3.3 Togo Household Cleaning Products Market - Industry Life Cycle |
3.4 Togo Household Cleaning Products Market - Porter's Five Forces |
3.5 Togo Household Cleaning Products Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
4 Togo Household Cleaning Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about hygiene and cleanliness among Togolese households |
4.2.2 Growth in urbanization leading to higher demand for convenient cleaning solutions |
4.2.3 Rising disposable income levels in Togo, enabling consumers to spend more on household cleaning products |
4.3 Market Restraints |
4.3.1 Price sensitivity among consumers in Togo |
4.3.2 Limited availability and accessibility of quality household cleaning products in certain regions |
4.3.3 Lack of proper infrastructure for distribution and retail channels in remote areas of Togo |
5 Togo Household Cleaning Products Market Trends |
6 Togo Household Cleaning Products Market Segmentations |
6.1 Togo Household Cleaning Products Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Togo Household Cleaning Products Market Revenues & Volume, By Laundry Detergents, 2021-2031F |
6.1.3 Togo Household Cleaning Products Market Revenues & Volume, By Surface Cleaners, 2021-2031F |
6.1.4 Togo Household Cleaning Products Market Revenues & Volume, By Dishwashing Products, 2021-2031F |
6.1.5 Togo Household Cleaning Products Market Revenues & Volume, By Toilet Cleaners, 2021-2031F |
6.1.6 Togo Household Cleaning Products Market Revenues & Volume, By Others, 2021-2031F |
7 Togo Household Cleaning Products Market Import-Export Trade Statistics |
7.1 Togo Household Cleaning Products Market Export to Major Countries |
7.2 Togo Household Cleaning Products Market Imports from Major Countries |
8 Togo Household Cleaning Products Market Key Performance Indicators |
8.1 Average household spending on cleaning products in Togo |
8.2 Number of new product launches and innovations in the household cleaning market |
8.3 Consumer satisfaction levels with household cleaning products in Togo |
9 Togo Household Cleaning Products Market - Opportunity Assessment |
9.1 Togo Household Cleaning Products Market Opportunity Assessment, By Product Type, 2021 & 2031F |
10 Togo Household Cleaning Products Market - Competitive Landscape |
10.1 Togo Household Cleaning Products Market Revenue Share, By Companies, 2024 |
10.2 Togo Household Cleaning Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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