| Product Code: ETC4380655 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The Tunisia Mobile Money market is growing rapidly as mobile financial services gain popularity. This market offers solutions that enable financial transactions, money transfers, and payments through mobile devices, providing convenience and accessibility to users. The growth is driven by the increasing penetration of mobile phones and the need for financial inclusion.
The need for financial inclusion and the convenience of digital transactions are major drivers for the mobile money market in Tunisia. With a significant portion of the population lacking access to traditional banking services, mobile money solutions offer a convenient and secure alternative for financial transactions. The widespread adoption of mobile phones and the growing acceptance of cashless payments further propel the growth of the mobile money market.
The primary challenge in the Tunisia Mobile Money Market is ensuring security and fraud prevention. Mobile money services are attractive targets for cybercriminals, necessitating robust security measures to protect user data and transactions. Additionally, achieving widespread adoption requires addressing issues such as network coverage, user literacy, and regulatory compliance.
To drive financial inclusion, the Tunisian government has established a regulatory framework for mobile money services. Policies focus on ensuring security, fostering competition among service providers, and extending financial services to underserved populations through mobile platforms.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Tunisia Mobile Money Market Overview |
3.1 Tunisia Country Macro Economic Indicators |
3.2 Tunisia Mobile Money Market Revenues & Volume, 2021 & 2031F |
3.3 Tunisia Mobile Money Market - Industry Life Cycle |
3.4 Tunisia Mobile Money Market - Porter's Five Forces |
3.5 Tunisia Mobile Money Market Revenues & Volume Share, By Transaction mode, 2021 & 2031F |
3.6 Tunisia Mobile Money Market Revenues & Volume Share, By Nature of Payment, 2021 & 2031F |
3.7 Tunisia Mobile Money Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Tunisia Mobile Money Market Revenues & Volume Share, By Type of Payments, 2021 & 2031F |
4 Tunisia Mobile Money Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Tunisia |
4.2.2 Government initiatives to promote financial inclusion and digitization |
4.2.3 Growing demand for convenient and secure payment solutions in the region |
4.3 Market Restraints |
4.3.1 Limited awareness and trust in mobile money services among the population |
4.3.2 Regulatory challenges and compliance requirements |
4.3.3 Competition from traditional banking services and cash transactions |
5 Tunisia Mobile Money Market Trends |
6 Tunisia Mobile Money Market, By Types |
6.1 Tunisia Mobile Money Market, By Transaction mode |
6.1.1 Overview and Analysis |
6.1.2 Tunisia Mobile Money Market Revenues & Volume, By Transaction mode, 2021-2031F |
6.1.3 Tunisia Mobile Money Market Revenues & Volume, By Point of Sale (PoS), 2021-2031F |
6.1.4 Tunisia Mobile Money Market Revenues & Volume, By Mobile Apps, 2021-2031F |
6.1.5 Tunisia Mobile Money Market Revenues & Volume, By QR codes, 2021-2031F |
6.2 Tunisia Mobile Money Market, By Nature of Payment |
6.2.1 Overview and Analysis |
6.2.2 Tunisia Mobile Money Market Revenues & Volume, By Person to Person (P2P), 2021-2031F |
6.2.3 Tunisia Mobile Money Market Revenues & Volume, By Person to Business (P2B), 2021-2031F |
6.2.4 Tunisia Mobile Money Market Revenues & Volume, By Business to Person (B2P), 2021-2031F |
6.2.5 Tunisia Mobile Money Market Revenues & Volume, By Business to Business (B2B), 2021-2031F |
6.3 Tunisia Mobile Money Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Tunisia Mobile Money Market Revenues & Volume, By Money transfers, 2021-2031F |
6.3.3 Tunisia Mobile Money Market Revenues & Volume, By Bill Payments, 2021-2031F |
6.3.4 Tunisia Mobile Money Market Revenues & Volume, By Airtime Transfer and Top-Ups, 2021-2031F |
6.3.5 Tunisia Mobile Money Market Revenues & Volume, By Travel and Ticketing, 2021-2031F |
6.3.6 Tunisia Mobile Money Market Revenues & Volume, By Merchandise and Coupons, 2021-2031F |
6.4 Tunisia Mobile Money Market, By Type of Payments |
6.4.1 Overview and Analysis |
6.4.2 Tunisia Mobile Money Market Revenues & Volume, By Remote Payments, 2021-2031F |
6.4.3 Tunisia Mobile Money Market Revenues & Volume, By Proximity Payments, 2021-2031F |
7 Tunisia Mobile Money Market Import-Export Trade Statistics |
7.1 Tunisia Mobile Money Market Export to Major Countries |
7.2 Tunisia Mobile Money Market Imports from Major Countries |
8 Tunisia Mobile Money Market Key Performance Indicators |
8.1 Number of active mobile money users |
8.2 Transaction volume and value processed through mobile money platforms |
8.3 Adoption rate of mobile money services among unbanked populations |
8.4 Frequency of mobile money transactions per user |
8.5 Customer satisfaction and retention rates for mobile money services |
9 Tunisia Mobile Money Market - Opportunity Assessment |
9.1 Tunisia Mobile Money Market Opportunity Assessment, By Transaction mode, 2021 & 2031F |
9.2 Tunisia Mobile Money Market Opportunity Assessment, By Nature of Payment, 2021 & 2031F |
9.3 Tunisia Mobile Money Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Tunisia Mobile Money Market Opportunity Assessment, By Type of Payments, 2021 & 2031F |
10 Tunisia Mobile Money Market - Competitive Landscape |
10.1 Tunisia Mobile Money Market Revenue Share, By Companies, 2024 |
10.2 Tunisia Mobile Money Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |