Market Forecast By Type (Sugar, Chocolate, Fine Bakery Wares, Others), By Distribution Channel (Supermarket/Hypermarket, Specialist Retailers, Online Retail Stores, Convenience Stores, Other Distribution Channels) And Competitive Landscape
Product Code: ETC018178 | Publication Date: Jun 2023 | Updated Date: Dec 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Turkey Confectionery market currently, in 2023, has witnessed an HHI of 1290, Which has increased slightly as compared to the HHI of 871 in 2017. The market is moving towards highly competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
Report Name | Turkey Confectionery Market |
Forecast period | 2025-2031 |
CAGR | 5% |
Growing Sector | Food & Beverage |
The Turkey Confectionery Market report thoroughly covers the market by Type and Distribution Channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Turkey Confectionery Market has anticipated growth in the past years. This growth is fueled by various factors such as urbanization, rise in disposable income, changing consumer preferences, government initiatives, and growth of e-commerce. the market is further expected to grow steadily in the coming years.
According to 6Wresearch, the Turkey Confectionery Market size is expected to grow at a significant CAGR of 5% during 2025-2031. One of the major drivers for the Turkey confectionery market is the changing consumer preferences towards healthier options. With rising health consciousness among consumers, there has been an increased demand for sugar-free and low-fat confectionery products. Another significant factor contributing to the growth of the Turkey confectionery market is the increasing disposable income of consumers. As their purchasing power increases, consumers are willing to spend more on premium and indulgent treats. The growing popularity of e-commerce channels in Turkey has also had a positive impact on the confectionery market. Online retail platforms offer convenience, wider variety, and competitive prices, making it easier for consumers to purchase their favourite confectionery products.
One of the main challenges is the increasing health concerns among consumers regarding excessive sugar consumption. Moreover, fluctuations in raw material prices and supply chain disruptions also impact the market's growth.
Eti, Ülker, Nestlé, Gulluoglu, Kenton, Tomsa, Kervan Gida, Ülker Bisküvi Sanayi A.S., and Tat Baklavalari are some of the leading players in the market. These companies have been in the market for decades and have established a strong presence both domestically and internationally. They offer a wide range of confectionery products, from traditional Turkish delights to modern chocolate bars and snacks.
One of the major initiatives by the Turkish government is the implementation of tax incentives and subsidies for local manufacturers. This has encouraged many companies to increase their production and invest in new technologies to improve their product offerings. Additionally, the government has also implemented policies that support research and development in the confectionery sector. This includes funding programs for innovative product development and collaborations between academia and industry. The government has partnered with various trade organizations to participate in international food fairs and exhibitions, providing a platform for local companies to showcase their products to a global audience.
The Turkey confectionery market is expected to witness significant growth in the coming years due to various factors. The country's young population, increasing disposable income, and changing consumer preferences towards healthier options are driving the demand for premium and organic confectionery products. There is also a growing trend of gifting chocolates and other sweets during festive occasions in the country, boosting market growth. Manufacturers are also investing in research and development to introduce innovative and unique flavours to cater to changing consumer tastes.
According to Ravi Bhandari, Research Head, 6Wresearch, the chocolate segment is experiencing growth in the market due to the increasing demand for premium and indulgent products and the rising trend of gifting chocolates for special occasions.
The online retail stores distribution channel is experiencing rapid growth in the Turkey confectionery market. This can be attributed to increasing internet penetration and a shift towards e-commerce due to convenience and safety reasons.
The report provides a detailed analysis of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Turkey Confectionery Market Overview |
3.1 Turkey Country Macro Economic Indicators |
3.2 Turkey Confectionery Market Revenues & Volume, 2021 & 2031F |
3.3 Turkey Confectionery Market - Industry Life Cycle |
3.4 Turkey Confectionery Market - Porter's Five Forces |
3.5 Turkey Confectionery Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Turkey Confectionery Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Turkey Confectionery Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Turkey Confectionery Market Trends |
6 Turkey Confectionery Market, By Types |
6.1 Turkey Confectionery Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Turkey Confectionery Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Turkey Confectionery Market Revenues & Volume, By Sugar, 2021-2031F |
6.1.4 Turkey Confectionery Market Revenues & Volume, By Chocolate, 2021-2031F |
6.1.5 Turkey Confectionery Market Revenues & Volume, By Fine Bakery Wares, 2021-2031F |
6.1.6 Turkey Confectionery Market Revenues & Volume, By Others, 2021-2031F |
6.2 Turkey Confectionery Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Turkey Confectionery Market Revenues & Volume, By Supermarket/Hypermarket, 2021-2031F |
6.2.3 Turkey Confectionery Market Revenues & Volume, By Specialist Retailers, 2021-2031F |
6.2.4 Turkey Confectionery Market Revenues & Volume, By Online Retail Stores, 2021-2031F |
6.2.5 Turkey Confectionery Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.6 Turkey Confectionery Market Revenues & Volume, By Other Distribution Channels, 2021-2031F |
7 Turkey Confectionery Market Import-Export Trade Statistics |
7.1 Turkey Confectionery Market Export to Major Countries |
7.2 Turkey Confectionery Market Imports from Major Countries |
8 Turkey Confectionery Market Key Performance Indicators |
9 Turkey Confectionery Market - Opportunity Assessment |
9.1 Turkey Confectionery Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Turkey Confectionery Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Turkey Confectionery Market - Competitive Landscape |
10.1 Turkey Confectionery Market Revenue Share, By Companies, 2024 |
10.2 Turkey Confectionery Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |