Product Code: ETC010558 | Publication Date: Jun 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Feminine Hygiene market in Turkiye is projected to grow at a stable growth rate of 0.25% by 2027, within the Europe region led by Germany, along with other countries like United Kingdom, France, Italy and Russia, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.
The Turkey feminine hygiene market is expected to grow at a CAGR of 5.6% during the forecast period 2020-2026. The rising awareness regarding hygiene and sanitation, increasing disposable incomes, and changing socio-cultural dynamics are some of the factors that are driving the growth in this region. Moreover, initiatives taken by government organizations such as UNICEFs Clean Team Project and T?rkiye ?? Kurumu (T?K) have created opportunities for Turkish women entrepreneurs in providing essential sanitation products such as feminine hygiene products which further boost up its demand in the country.
Moreover, with busy lifestyles leading to increased stress among women, there has been an increase in menstrual issues due to hormonal imbalance caused by chronic stress which further leads to higher demand for these products across various age groups. Furthermore, growing health concerns related to reproductive organs have also fueled the demand for convenient feminine hygiene solutions like wipes, pads etc., all of which contribute towards a positive outlook of this market over the forecast period.
However, lack of awareness about product availability coupled with taboos associated with menstruation still act as major restraints against wide scale adoption especially among traditional rural families who do not prefer using sanitary napkins or other contemporary solutions available today thus posing challenges for manufacturers operating within this space over short term prospects.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Turkey Feminine Hygiene Market Overview |
3.1 Turkey Country Macro Economic Indicators |
3.2 Turkey Feminine Hygiene Market Revenues & Volume, 2019 & 2026F |
3.3 Turkey Feminine Hygiene Market - Industry Life Cycle |
3.4 Turkey Feminine Hygiene Market - Porter's Five Forces |
3.5 Turkey Feminine Hygiene Market Revenues & Volume Share, By Product Types, 2019 & 2026F |
3.6 Turkey Feminine Hygiene Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F |
4 Turkey Feminine Hygiene Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about feminine hygiene and health among women in Turkey |
4.2.2 Growth in disposable income leading to higher spending on premium feminine hygiene products |
4.2.3 Introduction of innovative and eco-friendly products in the market |
4.3 Market Restraints |
4.3.1 Cultural barriers and taboos associated with discussing feminine hygiene products openly in Turkey |
4.3.2 Price sensitivity among consumers, especially in the lower-income segments |
4.3.3 Competition from alternative products such as reusable menstrual products |
5 Turkey Feminine Hygiene Market Trends |
6 Turkey Feminine Hygiene Market, By Types |
6.1 Turkey Feminine Hygiene Market, By Product Types |
6.1.1 Overview and Analysis |
6.1.2 Turkey Feminine Hygiene Market Revenues & Volume, By Product Types, 2016 - 2026F |
6.1.3 Turkey Feminine Hygiene Market Revenues & Volume, By Sanitary Napkins/Pads, 2016 - 2026F |
6.1.4 Turkey Feminine Hygiene Market Revenues & Volume, By Tampons, 2016 - 2026F |
6.1.5 Turkey Feminine Hygiene Market Revenues & Volume, By Menstrual Cups, 2016 - 2026F |
6.1.6 Turkey Feminine Hygiene Market Revenues & Volume, By Others, 2016 - 2026F |
6.2 Turkey Feminine Hygiene Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Turkey Feminine Hygiene Market Revenues & Volume, By Hypermarkets/Supermarket, 2016 - 2026F |
6.2.3 Turkey Feminine Hygiene Market Revenues & Volume, By Convenience Stores, 2016 - 2026F |
6.2.4 Turkey Feminine Hygiene Market Revenues & Volume, By Drug Stores/Pharmacies, 2016 - 2026F |
6.2.5 Turkey Feminine Hygiene Market Revenues & Volume, By Others, 2016 - 2026F |
7 Turkey Feminine Hygiene Market Import-Export Trade Statistics |
7.1 Turkey Feminine Hygiene Market Export to Major Countries |
7.2 Turkey Feminine Hygiene Market Imports from Major Countries |
8 Turkey Feminine Hygiene Market Key Performance Indicators |
8.1 Number of educational campaigns or workshops conducted on feminine hygiene in Turkey |
8.2 Percentage increase in sales of premium feminine hygiene products |
8.3 Adoption rate of eco-friendly feminine hygiene products in the market |
9 Turkey Feminine Hygiene Market - Opportunity Assessment |
9.1 Turkey Feminine Hygiene Market Opportunity Assessment, By Product Types, 2019 & 2026F |
9.2 Turkey Feminine Hygiene Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F |
10 Turkey Feminine Hygiene Market - Competitive Landscape |
10.1 Turkey Feminine Hygiene Market Revenue Share, By Companies, 2019 |
10.2 Turkey Feminine Hygiene Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |