Market Forecast By Product Type (Hard-Boiled Sweets, Caramel & Toffees, Gums & Jellies, Medicated Confectionery, Mints, Others ), By Packaging Type (Sachet, Box, Others), By Distribution Channel (Retail Stores, Online Stores, Others) And Competitive Landscape
Product Code: ETC019318 | Publication Date: Oct 2020 | Updated Date: Jan 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Turkey Sugar Confectionery market currently, in 2023, has witnessed an HHI of 1086, Which has decreased slightly as compared to the HHI of 1159 in 2017. The market is moving towards highly competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
Report Name | Turkey Sugar Confectionery Market |
Forecast period | 2025-2031 |
CAGR | 4.5% |
Growing Sector | Retail |
The Turkey Sugar Confectionery Market report thoroughly covers the market by Product Type, Packaging Type, and Distribution Channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Turkey sugar confectionery market is a growing industry that includes a variety of sweets made from sugar, water, and other ingredients. This market offers opportunities for growth and innovation in the production and consumption of candies, chocolates, gummies, and more. The market is expected to continue expanding with increasing demand from both local consumers and international markets.
According to 6Wresearch, the Turkey Sugar Confectionery Market size is expected to grow at a significant CAGR of 4.5% during 2025-2031. One of the major drivers for this growth is the increasing demand for convenient and indulgent snacks among consumers. With hectic lifestyles and busy schedules, people are looking for quick and easy snacking options that provide an instant energy boost. Sugar confectionery products like chocolates, candies, gums, and mints fulfil this requirement and are popular among all age groups. Another factor contributing to the growth of the market is the rising disposable income of individuals in Turkey. As people have more spending power, they are willing to try new and premium products, leading to an increase in sales of sugar confectionery items. Additionally, with increasing urbanization and modernization in the country, there has been a shift in consumer preferences towards Western-style snacks, including sugar confectionery.
Despite these positive factors, the market also faces certain challenges that could hinder its growth. One such challenge is the increasing health concerns among consumers regarding the consumption of high-sugar products. With the rising prevalence of lifestyle diseases such as obesity and diabetes, there is a growing trend towards healthier snacking options, leading to a decline in the sales of traditional sugar confectionery products. Moreover, the market also faces competition from substitute products like savoury snacks and baked goods, which are perceived as healthier alternatives by health-conscious consumers.
Turkey's sugar confectionery market is highly competitive, with several domestic and international players vying for a significant market share. Some of the leading companies operating in the Turkish market include Nestle SA, Mondelez International Inc., Mars Inc., Perfetti Van Melle, and Haribo GmbH & Co. KG. These players offer a wide range of products such as chocolate, gums, jellies, candies, and other confectionery items to cater to the diverse consumer preferences in the country. They also focus on product innovation and marketing strategies to maintain their market position and attract new customers.
The Turkish government has implemented various initiatives to support the growth of the sugar confectionery industry. In recent years, the government has introduced policies and regulations to promote domestic production and reduce import dependency. It has also established organizations like the Turkish Candy Manufacturers Association (TTK) to monitor and regulate the quality and safety standards of sugar confectionery products in the country. Additionally, tax incentives for small-scale producers have been introduced to boost local entrepreneurship in this sector.
The sugar confectionery market in Turkey is expected to witness steady growth in the coming years. Factors such as increasing disposable income, changing consumer preferences, and growing demand for convenient and unique confectionery products are driving this growth. The trend towards premium and indulgent sugar confectionery items is also on the rise among Turkish consumers. Moreover, export opportunities to neighbouring countries present a significant growth avenue for players in the Turkish market.
According to Ravi Bhandari, Research Head, 6Wresearch, the Hard-Boiled Sweets segment is expected to grow at the highest CAGR during the forecast period. This can be attributed to their long shelf life, wide availability in different flavours, and popularity among all age groups.
Based on the Packaging Type, the Sachet is expected to dominate the market in terms of revenue owing to its convenience, ease of use, and cost-effectiveness.
The Retail Stores segment currently holds the largest share of the market, with a wide network of distribution channels and availability of a variety of confectionery products.
The report provides a detailed analysis of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Turkey Sugar Confectionery Market Overview |
3.1 Turkey Country Macro Economic Indicators |
3.2 Turkey Sugar Confectionery Market Revenues & Volume, 2021 & 2031F |
3.3 Turkey Sugar Confectionery Market - Industry Life Cycle |
3.4 Turkey Sugar Confectionery Market - Porter's Five Forces |
3.5 Turkey Sugar Confectionery Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Turkey Sugar Confectionery Market Revenues & Volume Share, By Packaging Type, 2021 & 2031F |
3.7 Turkey Sugar Confectionery Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Turkey Sugar Confectionery Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Turkey Sugar Confectionery Market Trends |
6 Turkey Sugar Confectionery Market, By Types |
6.1 Turkey Sugar Confectionery Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Turkey Sugar Confectionery Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Turkey Sugar Confectionery Market Revenues & Volume, By Hard-Boiled Sweets, 2021 - 2031F |
6.1.4 Turkey Sugar Confectionery Market Revenues & Volume, By Caramel & Toffees, 2021 - 2031F |
6.1.5 Turkey Sugar Confectionery Market Revenues & Volume, By Gums & Jellies, 2021 - 2031F |
6.1.6 Turkey Sugar Confectionery Market Revenues & Volume, By Medicated Confectionery, 2021 - 2031F |
6.1.7 Turkey Sugar Confectionery Market Revenues & Volume, By Mints, 2021 - 2031F |
6.1.8 Turkey Sugar Confectionery Market Revenues & Volume, By Others , 2021 - 2031F |
6.2 Turkey Sugar Confectionery Market, By Packaging Type |
6.2.1 Overview and Analysis |
6.2.2 Turkey Sugar Confectionery Market Revenues & Volume, By Sachet, 2021 - 2031F |
6.2.3 Turkey Sugar Confectionery Market Revenues & Volume, By Box, 2021 - 2031F |
6.2.4 Turkey Sugar Confectionery Market Revenues & Volume, By Others, 2021 - 2031F |
6.3 Turkey Sugar Confectionery Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Turkey Sugar Confectionery Market Revenues & Volume, By Retail Stores, 2021 - 2031F |
6.3.3 Turkey Sugar Confectionery Market Revenues & Volume, By Online Stores, 2021 - 2031F |
6.3.4 Turkey Sugar Confectionery Market Revenues & Volume, By Others, 2021 - 2031F |
7 Turkey Sugar Confectionery Market Import-Export Trade Statistics |
7.1 Turkey Sugar Confectionery Market Export to Major Countries |
7.2 Turkey Sugar Confectionery Market Imports from Major Countries |
8 Turkey Sugar Confectionery Market Key Performance Indicators |
9 Turkey Sugar Confectionery Market - Opportunity Assessment |
9.1 Turkey Sugar Confectionery Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Turkey Sugar Confectionery Market Opportunity Assessment, By Packaging Type, 2021 & 2031F |
9.3 Turkey Sugar Confectionery Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Turkey Sugar Confectionery Market - Competitive Landscape |
10.1 Turkey Sugar Confectionery Market Revenue Share, By Companies, 2024 |
10.2 Turkey Sugar Confectionery Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |