Market Forecast By Type (One-Piece Type, Split Type), By Application (Men, Women) And Competitive Landscape
Product Code: ETC214070 | Publication Date: May 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Report Name | Turkey Swimwear and Beachwear Market |
Forecast period | 2025-2031 |
CAGR | 4.9% |
Growing Sector | Textile Sector |
Turkey Swimwear and Beachwear Market report thoroughly covers the market by type and by application. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Turkish swimwear market growth is supported by various factors such as new styles, innovative fabrics, and the growing fashion consciousness of consumers. The Turkish market has plenty to offer, from brilliant designs to various price points, catering to diverse demographics. Also, the industry has been embracing digitalization, with an increasing number of brands leveraging social media channels and online marketplaces to promote their products.
According to 6Wresearch, the Turkey Swimwear and Beachwear Market size is estimated to grow at a CAGR of 4.9% during the forecast period 2025-2031. The growing tourism industry in Turkey is one of the biggest drivers of the swimwear and beachwear market in the country. Along with this, the increasing popularity of various beach and water sports is also driving demand. Furthermore, the rise in disposable income and changing consumer preferences, particularly among women, is boosting the market's growth. Despite the growth prospect, the Turkey Swimwear and Beachwear industry is facing some challenges that can hamper it growth such as the influx of cheap and counterfeit products flooding the market and seasonal fluctuations and the adverse impact of the COVID-19 pandemic. Nevertheless, some ongoing trends are shaping the market growth, including the rising consumer comfort and style, the market has been witnessing the emergence of niche offerings, such as sustainable swimwear, swimwear for pregnant women, and modest swimwear.
The Turkish swimwear market is poised for huge opportunities, given the increasing demand from domestic and international tourists. Along with this, the Turkish government has also been promoting the country's textile industry, thereby offering tax incentives, subsidizing energy costs, and enhancing trade agreements. Besides, they have also been setting up collaborations between universities and the textile industry to encourage research and innovation.
The Turkish swimwear market has numerous players including both the local and international players catering to customers' diverse preferences. Some of the key players in the market include Calzedonia, H&M, LC Waikiki, Limak Textile, Marks & Spencer, Migros, and Ki??l?.
The Turkey swimwear and beachwear market is expected to witness substantial growth in the coming years due to rising disposable incomes and increasing tourism. The growing demand for trendy and fashionable swimwear in the global market presents a vast opportunity for Turkish brands. Besides, technological advancements are expected to further favor the market growth, with the introduction of fabrics with features such as UV protection and chlorine resistance.
According to Nitesh, Research Manager, 6Wresearch, the One-Piece type continues to dominate and is on a steady upward trajectory. They provide coverage, comfort, versatility, fashionability and promote body positivity, which are essential for women.
Based on the application, the Women's application is the only one showing significant growth due to the growing popularity of women's swimwear and beachwear on e-commerce platforms has contributed to the growth of the fashion and beauty industry in the country.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Turkey Swimwear and Beachwear Market Overview |
3.1 Turkey Country Macro Economic Indicators |
3.2 Turkey Swimwear and Beachwear Market Revenues & Volume, 2021 & 2031F |
3.3 Turkey Swimwear and Beachwear Market - Industry Life Cycle |
3.4 Turkey Swimwear and Beachwear Market - Porter's Five Forces |
3.5 Turkey Swimwear and Beachwear Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Turkey Swimwear and Beachwear Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Turkey Swimwear and Beachwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growth in tourism industry in Turkey |
4.2.2 Increasing disposable income and changing consumer lifestyles |
4.2.3 Rising awareness about sun protection and skin health |
4.3 Market Restraints |
4.3.1 Seasonal nature of swimwear and beachwear market |
4.3.2 Competition from online retailers and international brands |
4.3.3 Fluctuating fashion trends and preferences |
5 Turkey Swimwear and Beachwear Market Trends |
6 Turkey Swimwear and Beachwear Market, By Types |
6.1 Turkey Swimwear and Beachwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Turkey Swimwear and Beachwear Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Turkey Swimwear and Beachwear Market Revenues & Volume, By One-Piece Type, 2021 - 2031F |
6.1.4 Turkey Swimwear and Beachwear Market Revenues & Volume, By Split Type, 2021 - 2031F |
6.2 Turkey Swimwear and Beachwear Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Turkey Swimwear and Beachwear Market Revenues & Volume, By Men, 2021 - 2031F |
6.2.3 Turkey Swimwear and Beachwear Market Revenues & Volume, By Women, 2021 - 2031F |
7 Turkey Swimwear and Beachwear Market Import-Export Trade Statistics |
7.1 Turkey Swimwear and Beachwear Market Export to Major Countries |
7.2 Turkey Swimwear and Beachwear Market Imports from Major Countries |
8 Turkey Swimwear and Beachwear Market Key Performance Indicators |
8.1 Average spend per customer on swimwear and beachwear |
8.2 Number of tourist arrivals in Turkey |
8.3 Percentage of population engaging in beach activities |
8.4 Growth in demand for sustainable and eco-friendly swimwear |
8.5 Social media engagement and brand awareness for local swimwear brands |
9 Turkey Swimwear and Beachwear Market - Opportunity Assessment |
9.1 Turkey Swimwear and Beachwear Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Turkey Swimwear and Beachwear Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Turkey Swimwear and Beachwear Market - Competitive Landscape |
10.1 Turkey Swimwear and Beachwear Market Revenue Share, By Companies, 2024 |
10.2 Turkey Swimwear and Beachwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |