Product Code: ETC259180 | Publication Date: Aug 2022 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
United Arab Emirates (UAE) Cards market currently, in 2023, has witnessed an HHI of 4202, Which has decreased slightly as compared to the HHI of 4786 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The UAE Cards Market has witnessed significant growth in recent years, driven by the country`s expanding digital economy and the government`s push towards a cashless society. Credit cards, debit cards, and prepaid cards have become ubiquitous in the UAE, with consumers increasingly relying on them for various financial transactions. This market`s growth is also attributed to the rising preference for contactless payment methods and the convenience they offer. Financial institutions and card issuers are continually innovating to offer more secure and feature-rich card options to cater to the evolving needs of consumers.
The UAE Cards market is experiencing steady growth driven by factors such as the country`s rapidly evolving financial services sector, increasing consumer spending, and a shift towards digital payment methods. The government`s initiatives to promote cashless transactions and the widespread adoption of e-commerce are key drivers for the cards market. Additionally, the introduction of innovative card features, such as contactless payments and rewards programs, is attracting consumers. Moreover, the rising trend of co-branded cards and partnerships between financial institutions and retailers are enhancing the market`s competitiveness.
The UAE cards market faces challenges related to digitalization and cybersecurity. As digital payment methods gain popularity, traditional physical cards face competition. Ensuring the security of card transactions and protecting cardholder data are paramount concerns. Furthermore, regulatory changes in the financial sector can impact card issuance and usage. Marketing and differentiation strategies become crucial in a saturated market. Additionally, consumer preferences for contactless and mobile payment solutions require continuous adaptation and investment in technology.
The UAE Cards Market encompasses the issuance and use of various types of cards, including credit cards, debit cards, and gift cards. The COVID-19 pandemic accelerated the shift towards digital payments, impacting the use of physical payment cards. Many consumers and businesses turned to online and contactless payment methods to reduce the risk of virus transmission. As a result, the issuance and use of physical payment cards experienced a decline, while digital payment solutions gained prominence.
Within the UAE`s cards market, major players like Emirates NBD, Abu Dhabi Commercial Bank (ADCB), and Mashreq Bank have been instrumental in providing a wide range of banking and credit card services. Their offerings include credit cards, debit cards, and prepaid cards, catering to diverse customer needs.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United Arab Emirates (UAE) Cards Market Overview |
3.1 United Arab Emirates (UAE) Country Macro Economic Indicators |
3.2 United Arab Emirates (UAE) Cards Market Revenues & Volume, 2021 & 2031F |
3.3 United Arab Emirates (UAE) Cards Market - Industry Life Cycle |
3.4 United Arab Emirates (UAE) Cards Market - Porter's Five Forces |
3.5 United Arab Emirates (UAE) Cards Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 United Arab Emirates (UAE) Cards Market Revenues & Volume Share, By Usage, 2021 & 2031F |
3.7 United Arab Emirates (UAE) Cards Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 United Arab Emirates (UAE) Cards Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of digital payments |
4.2.2 Growth in e-commerce and online shopping |
4.2.3 Government initiatives promoting cashless transactions |
4.3 Market Restraints |
4.3.1 High level of credit card debt among consumers |
4.3.2 Security concerns related to card transactions |
4.3.3 Limited merchant acceptance of card payments in certain sectors |
5 United Arab Emirates (UAE) Cards Market Trends |
6 United Arab Emirates (UAE) Cards Market, By Types |
6.1 United Arab Emirates (UAE) Cards Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 United Arab Emirates (UAE) Cards Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 United Arab Emirates (UAE) Cards Market Revenues & Volume, By General Purpose, 2021-2031F |
6.1.4 United Arab Emirates (UAE) Cards Market Revenues & Volume, By Private Label, 2021-2031F |
6.2 United Arab Emirates (UAE) Cards Market, By Usage |
6.2.1 Overview and Analysis |
6.2.2 United Arab Emirates (UAE) Cards Market Revenues & Volume, By General Purpose Re-Loadable Card, 2021-2031F |
6.2.3 United Arab Emirates (UAE) Cards Market Revenues & Volume, By Government Benefit/Disbursement Card, 2021-2031F |
6.2.4 United Arab Emirates (UAE) Cards Market Revenues & Volume, By Payroll Card, 2021-2031F |
6.2.5 United Arab Emirates (UAE) Cards Market Revenues & Volume, By Others, 2021-2031F |
6.3 United Arab Emirates (UAE) Cards Market, By End-User |
6.3.1 Overview and Analysis |
6.3.2 United Arab Emirates (UAE) Cards Market Revenues & Volume, By Retail Establishments, 2021-2031F |
6.3.3 United Arab Emirates (UAE) Cards Market Revenues & Volume, By Corporate Institutions, 2021-2031F |
6.3.4 United Arab Emirates (UAE) Cards Market Revenues & Volume, By Government, 2021-2031F |
6.3.5 United Arab Emirates (UAE) Cards Market Revenues & Volume, By Financial Institutions, 2021-2031F |
6.3.6 United Arab Emirates (UAE) Cards Market Revenues & Volume, By Others, 2021-2031F |
7 United Arab Emirates (UAE) Cards Market Import-Export Trade Statistics |
7.1 United Arab Emirates (UAE) Cards Market Export to Major Countries |
7.2 United Arab Emirates (UAE) Cards Market Imports from Major Countries |
8 United Arab Emirates (UAE) Cards Market Key Performance Indicators |
8.1 Average transaction value per card |
8.2 Number of contactless transactions |
8.3 Percentage of mobile wallet usage among cardholders |
9 United Arab Emirates (UAE) Cards Market - Opportunity Assessment |
9.1 United Arab Emirates (UAE) Cards Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 United Arab Emirates (UAE) Cards Market Opportunity Assessment, By Usage, 2021 & 2031F |
9.3 United Arab Emirates (UAE) Cards Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 United Arab Emirates (UAE) Cards Market - Competitive Landscape |
10.1 United Arab Emirates (UAE) Cards Market Revenue Share, By Companies, 2024 |
10.2 United Arab Emirates (UAE) Cards Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |