Product Code: ETC4468601 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The mobile engagement market in the UAE has expanded significantly with the proliferation of smartphones and mobile applications. Businesses in the UAE are increasingly focusing on enhancing customer engagement and communication through mobile platforms. This market encompasses various strategies such as mobile marketing, push notifications, in-app messaging, and mobile CRM. It caters to diverse industries including retail, hospitality, e-commerce, and banking, with an emphasis on creating personalized and context-aware experiences for mobile users.
The UAE has one of the highest mobile phone penetration rates in the world, making mobile engagement a crucial strategy for businesses. Mobile apps, SMS marketing, and mobile advertising are in high demand as companies seek to engage with their customers in real-time and deliver personalized content and services through mobile devices.
In the UAE Mobile Engagement Market, maintaining user engagement amidst a highly competitive landscape is a persistent challenge. Developing strategies to offer personalized and valuable experiences without overwhelming users with notifications is crucial.
The Mobile Engagement market experienced increased demand for remote customer interactions during the pandemic. With the heightened focus on mobile interactions and customer experience, the market saw accelerated growth and renewed investments in mobile engagement solutions, particularly in app-based engagement and omnichannel experiences, fostering innovations in mobile communication.
In the UAE Mobile Engagement market, major players such as Braze, Inc., Airship, and Localytics are leading the way. The market is characterized by the use of mobile engagement platforms, leveraging AI and analytics to deliver personalized and timely mobile experiences, enhance user retention, and drive customer loyalty.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United Arab Emirates (UAE) Mobile Engagement Market Overview |
3.1 United Arab Emirates (UAE) Country Macro Economic Indicators |
3.2 United Arab Emirates (UAE) Mobile Engagement Market Revenues & Volume, 2021 & 2031F |
3.3 United Arab Emirates (UAE) Mobile Engagement Market - Industry Life Cycle |
3.4 United Arab Emirates (UAE) Mobile Engagement Market - Porter's Five Forces |
3.5 United Arab Emirates (UAE) Mobile Engagement Market Revenues & Volume Share, By User Type, 2021 & 2031F |
3.6 United Arab Emirates (UAE) Mobile Engagement Market Revenues & Volume Share, By Solution , 2021 & 2031F |
3.7 United Arab Emirates (UAE) Mobile Engagement Market Revenues & Volume Share, By Vertical, 2021 & 2031F |
4 United Arab Emirates (UAE) Mobile Engagement Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 United Arab Emirates (UAE) Mobile Engagement Market Trends |
6 United Arab Emirates (UAE) Mobile Engagement Market, By Types |
6.1 United Arab Emirates (UAE) Mobile Engagement Market, By User Type |
6.1.1 Overview and Analysis |
6.1.2 United Arab Emirates (UAE) Mobile Engagement Market Revenues & Volume, By User Type, 2021-2031F |
6.1.3 United Arab Emirates (UAE) Mobile Engagement Market Revenues & Volume, By SME, 2021-2031F |
6.1.4 United Arab Emirates (UAE) Mobile Engagement Market Revenues & Volume, By LSE, 2021-2031F |
6.2 United Arab Emirates (UAE) Mobile Engagement Market, By Solution |
6.2.1 Overview and Analysis |
6.2.2 United Arab Emirates (UAE) Mobile Engagement Market Revenues & Volume, By SMS and MMS, 2021-2031F |
6.2.3 United Arab Emirates (UAE) Mobile Engagement Market Revenues & Volume, By Push Notifications, 2021-2031F |
6.2.4 United Arab Emirates (UAE) Mobile Engagement Market Revenues & Volume, By In-App Messaging, 2021-2031F |
6.2.5 United Arab Emirates (UAE) Mobile Engagement Market Revenues & Volume, By E-mails, 2021-2031F |
6.2.6 United Arab Emirates (UAE) Mobile Engagement Market Revenues & Volume, By App/ Web Content, 2021-2031F |
6.2.7 United Arab Emirates (UAE) Mobile Engagement Market Revenues & Volume, By Other Solutions, 2021-2031F |
6.3 United Arab Emirates (UAE) Mobile Engagement Market, By Vertical |
6.3.1 Overview and Analysis |
6.3.2 United Arab Emirates (UAE) Mobile Engagement Market Revenues & Volume, By Financial Services, 2021-2031F |
6.3.3 United Arab Emirates (UAE) Mobile Engagement Market Revenues & Volume, By Media and Entertainment, 2021-2031F |
6.3.4 United Arab Emirates (UAE) Mobile Engagement Market Revenues & Volume, By Retail, 2021-2031F |
6.3.5 United Arab Emirates (UAE) Mobile Engagement Market Revenues & Volume, By Travel and Hospitality, 2021-2031F |
6.3.6 United Arab Emirates (UAE) Mobile Engagement Market Revenues & Volume, By Telecom and IT, 2021-2031F |
6.3.7 United Arab Emirates (UAE) Mobile Engagement Market Revenues & Volume, By Others, 2021-2031F |
7 United Arab Emirates (UAE) Mobile Engagement Market Import-Export Trade Statistics |
7.1 United Arab Emirates (UAE) Mobile Engagement Market Export to Major Countries |
7.2 United Arab Emirates (UAE) Mobile Engagement Market Imports from Major Countries |
8 United Arab Emirates (UAE) Mobile Engagement Market Key Performance Indicators |
9 United Arab Emirates (UAE) Mobile Engagement Market - Opportunity Assessment |
9.1 United Arab Emirates (UAE) Mobile Engagement Market Opportunity Assessment, By User Type, 2021 & 2031F |
9.2 United Arab Emirates (UAE) Mobile Engagement Market Opportunity Assessment, By Solution , 2021 & 2031F |
9.3 United Arab Emirates (UAE) Mobile Engagement Market Opportunity Assessment, By Vertical, 2021 & 2031F |
10 United Arab Emirates (UAE) Mobile Engagement Market - Competitive Landscape |
10.1 United Arab Emirates (UAE) Mobile Engagement Market Revenue Share, By Companies, 2024 |
10.2 United Arab Emirates (UAE) Mobile Engagement Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |