| Product Code: ETC4384781 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The Over the Top (OTT) market in the UAE is experiencing significant growth, driven by the increasing demand for streaming services and online content consumption. OTT services deliver audio, video, and other media content directly to consumers over the internet, bypassing traditional distribution channels. This market includes streaming platforms, video-on-demand services, and messaging apps that offer a wide range of content and communication options. The UAE tech-savvy population and growing internet penetration have created a vibrant market for OTT services. With the rise of original content production and exclusive offerings, the competition among OTT providers is fierce. The UAE OTT market reflects the changing media consumption habits of consumers who are increasingly opting for on-demand and personalized content experiences.
The UAE Over the Top (OTT) Market is driven by several key factors. The demand for OTT services has surged with the increasing availability of high-speed internet and the proliferation of smartphones and smart devices in the UAE. Consumers are seeking diverse content and convenient access, leading to the rapid growth of OTT platforms. Furthermore, the ongoing trend of cord-cutting and the preference for personalized, on-demand content is reshaping the entertainment landscape, propelling the OTT market. The UAE diverse population with varying language preferences and the expatriate community`s desire for content from their home countries also contribute to the expansion of OTT services.
The OTT market in the UAE encounters challenges amid the dynamic nature of consumer preferences and the rising competition among service providers. Companies face the challenge of sustaining and growing their user base amidst the proliferation of OTT platforms, which requires constant innovation and differentiation in content offerings. Moreover, the market grapples with regulatory challenges, such as data localization and content censorship, impacting the operational landscape for service providers.
The UAE Over the Top (OTT) market saw significant growth during the COVID-19 pandemic. With increased demand for streaming services and digital content, there was heightened interest in OTT platforms. The market witnessed a surge in subscriptions and usage as individuals sought entertainment and communication alternatives, contributing to market expansion.
Major contributors to the UAE Over the Top (OTT) market include Netflix Inc., Amazon.com Inc., and YouTube (Google LLC). These key players offer diverse OTT content and streaming services, shaping the digital entertainment landscape in the UAE. Their focus on original content, user experience, and global streaming platforms positions them as key contributors to the Over the Top market in the UAE.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United Arab Emirates (UAE) Over the Top Market Overview |
3.1 United Arab Emirates (UAE) Country Macro Economic Indicators |
3.2 United Arab Emirates (UAE) Over the Top Market Revenues & Volume, 2021 & 2031F |
3.3 United Arab Emirates (UAE) Over the Top Market - Industry Life Cycle |
3.4 United Arab Emirates (UAE) Over the Top Market - Porter's Five Forces |
3.5 United Arab Emirates (UAE) Over the Top Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 United Arab Emirates (UAE) Over the Top Market Revenues & Volume Share, By Monetization Model, 2021 & 2031F |
3.7 United Arab Emirates (UAE) Over the Top Market Revenues & Volume Share, By Streaming Device, 2021 & 2031F |
3.8 United Arab Emirates (UAE) Over the Top Market Revenues & Volume Share, By Vertical, 2021 & 2031F |
4 United Arab Emirates (UAE) Over the Top Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 United Arab Emirates (UAE) Over the Top Market Trends |
6 United Arab Emirates (UAE) Over the Top Market, By Types |
6.1 United Arab Emirates (UAE) Over the Top Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 United Arab Emirates (UAE) Over the Top Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 United Arab Emirates (UAE) Over the Top Market Revenues & Volume, By Game Streaming, 2021-2031F |
6.1.4 United Arab Emirates (UAE) Over the Top Market Revenues & Volume, By Audio Streaming, 2021-2031F |
6.1.5 United Arab Emirates (UAE) Over the Top Market Revenues & Volume, By Video Streaming, 2021-2031F |
6.1.6 United Arab Emirates (UAE) Over the Top Market Revenues & Volume, By Communication, 2021-2031F |
6.2 United Arab Emirates (UAE) Over the Top Market, By Monetization Model |
6.2.1 Overview and Analysis |
6.2.2 United Arab Emirates (UAE) Over the Top Market Revenues & Volume, By Subscription-based, 2021-2031F |
6.2.3 United Arab Emirates (UAE) Over the Top Market Revenues & Volume, By Advertising-based, 2021-2031F |
6.2.4 United Arab Emirates (UAE) Over the Top Market Revenues & Volume, By Transaction-based, 2021-2031F |
6.3 United Arab Emirates (UAE) Over the Top Market, By Streaming Device |
6.3.1 Overview and Analysis |
6.3.2 United Arab Emirates (UAE) Over the Top Market Revenues & Volume, By Smartphones and Tablets, 2021-2031F |
6.3.3 United Arab Emirates (UAE) Over the Top Market Revenues & Volume, By Desktops and Laptops, 2021-2031F |
6.3.4 United Arab Emirates (UAE) Over the Top Market Revenues & Volume, By IPTV and Consoles, 2021-2031F |
6.4 United Arab Emirates (UAE) Over the Top Market, By Vertical |
6.4.1 Overview and Analysis |
6.4.2 United Arab Emirates (UAE) Over the Top Market Revenues & Volume, By Media and Entertainment, 2021-2031F |
6.4.3 United Arab Emirates (UAE) Over the Top Market Revenues & Volume, By Education and Learning, 2021-2031F |
6.4.4 United Arab Emirates (UAE) Over the Top Market Revenues & Volume, By Gaming, 2021-2031F |
6.4.5 United Arab Emirates (UAE) Over the Top Market Revenues & Volume, By Service Utilities, 2021-2031F |
7 United Arab Emirates (UAE) Over the Top Market Import-Export Trade Statistics |
7.1 United Arab Emirates (UAE) Over the Top Market Export to Major Countries |
7.2 United Arab Emirates (UAE) Over the Top Market Imports from Major Countries |
8 United Arab Emirates (UAE) Over the Top Market Key Performance Indicators |
9 United Arab Emirates (UAE) Over the Top Market - Opportunity Assessment |
9.1 United Arab Emirates (UAE) Over the Top Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 United Arab Emirates (UAE) Over the Top Market Opportunity Assessment, By Monetization Model, 2021 & 2031F |
9.3 United Arab Emirates (UAE) Over the Top Market Opportunity Assessment, By Streaming Device, 2021 & 2031F |
9.4 United Arab Emirates (UAE) Over the Top Market Opportunity Assessment, By Vertical, 2021 & 2031F |
10 United Arab Emirates (UAE) Over the Top Market - Competitive Landscape |
10.1 United Arab Emirates (UAE) Over the Top Market Revenue Share, By Companies, 2024 |
10.2 United Arab Emirates (UAE) Over the Top Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |