Product Code: ETC053300 | Publication Date: Aug 2023 | Updated Date: Sep 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The United Arab Emirates Toilet Paper Market is projected to witness mixed growth rate patterns during 2025 to 2029. Growth accelerates to 0.06% in 2028, following an initial rate of 0.04%, before easing to 0.05% at the end of the period.
The United Arab Emirates (UAE) toilet paper market has witnessed steady growth from 2025 to 2031. Toilet paper is an essential hygiene product widely used in households, commercial establishments, and public facilities. The market`s expansion can be attributed to the country`s growing population, rising urbanization, and increasing awareness of hygiene practices. Additionally, the UAE thriving hospitality and tourism sectors have contributed to the demand for toilet paper in hotels, restaurants, and other tourism-related facilities.
Several factors have driven the growth of the toilet paper market in the UAE. Firstly, the country`s increasing urban population and improved living standards have led to a rise in the consumption of household hygiene products, including toilet paper. Secondly, the hospitality industry`s growth, driven by the UAE status as a major tourist destination, has led to a surge in the demand for toilet paper in hotels, resorts, and restaurants. Furthermore, the government`s emphasis on public health and hygiene, particularly during the Covid-19 pandemic, has increased awareness and encouraged the use of sanitary products like toilet paper.
Despite its growth, the UAE toilet paper market faces certain challenges. One of the key challenges is the environmental impact of toilet paper consumption. The UAE, like many other countries, faces concerns related to deforestation and the use of virgin pulp in toilet paper production. Sustainable practices and the use of recycled or eco-friendly materials are becoming increasingly important considerations for consumers and industry players alike. Moreover, competition from alternative hygiene products, such as bidets and wet wipes, poses a challenge to the market`s growth.
The outbreak of the Covid-19 pandemic in 2025 had a notable impact on the UAE toilet paper market. The surge in demand for hygiene products, including toilet paper, was observed during the initial stages of the pandemic when consumers stockpiled essential items. The hospitality sector, however, experienced a decline due to travel restrictions and reduced tourist inflow. As the situation stabilized, the market gradually returned to normal, with continued emphasis on hygiene practices driving the demand for toilet paper.
The UAE toilet paper market is experiencing a surge in demand, and it is driven by key players who are prominent suppliers in the industry. Leading companies such as Procter & Gamble, Kimberly-Clark Corporation, Fine Hygienic Holding, Sofidel Group, and Georgia-Pacific are playing a significant role in meeting the hygiene needs of consumers and businesses across the country. These key players offer a diverse range of high-quality toilet paper products, catering to various segments with different preferences for softness, strength, and eco-friendliness. With a focus on sustainability and responsible sourcing, they ensure that their toilet paper products are not only gentle on the skin but also environmentally friendly. Their extensive distribution networks and strong marketing strategies have contributed to their market dominance, making them preferred choices for households, hospitality establishments, and commercial spaces seeking reliable and hygienic toilet paper solutions in the UAE.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United Arab Emirates (UAE) Toilet Paper Market Overview |
3.1 United Arab Emirates (UAE) Country Macro Economic Indicators |
3.2 United Arab Emirates (UAE) Toilet Paper Market Revenues & Volume, 2021 & 2031F |
3.3 United Arab Emirates (UAE) Toilet Paper Market - Industry Life Cycle |
3.4 United Arab Emirates (UAE) Toilet Paper Market - Porter's Five Forces |
3.5 United Arab Emirates (UAE) Toilet Paper Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 United Arab Emirates (UAE) Toilet Paper Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 United Arab Emirates (UAE) Toilet Paper Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing population in the UAE leading to higher demand for toilet paper products |
4.2.2 Growing awareness about hygiene and sanitation practices in the region |
4.2.3 Tourism industry growth boosting demand for toilet paper in hotels, restaurants, and other establishments |
4.3 Market Restraints |
4.3.1 Fluctuations in raw material prices impacting production costs |
4.3.2 Competition from bidet systems and other alternative hygiene products |
4.3.3 Environmental concerns leading to a shift towards sustainable and eco-friendly toilet paper options |
5 United Arab Emirates (UAE) Toilet Paper Market Trends |
6 United Arab Emirates (UAE) Toilet Paper Market, By Types |
6.1 United Arab Emirates (UAE) Toilet Paper Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 United Arab Emirates (UAE) Toilet Paper Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 United Arab Emirates (UAE) Toilet Paper Market Revenues & Volume, By Pulp Paper, 2021-2031F |
6.1.4 United Arab Emirates (UAE) Toilet Paper Market Revenues & Volume, By Recycled Paper, 2021-2031F |
6.2 United Arab Emirates (UAE) Toilet Paper Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 United Arab Emirates (UAE) Toilet Paper Market Revenues & Volume, By Household, 2021-2031F |
6.2.3 United Arab Emirates (UAE) Toilet Paper Market Revenues & Volume, By Commercial, 2021-2031F |
7 United Arab Emirates (UAE) Toilet Paper Market Import-Export Trade Statistics |
7.1 United Arab Emirates (UAE) Toilet Paper Market Export to Major Countries |
7.2 United Arab Emirates (UAE) Toilet Paper Market Imports from Major Countries |
8 United Arab Emirates (UAE) Toilet Paper Market Key Performance Indicators |
8.1 Average number of toilet paper rolls sold per capita annually |
8.2 Adoption rate of premium and sustainable toilet paper products |
8.3 Percentage of households using toilet paper as their primary hygiene product |
9 United Arab Emirates (UAE) Toilet Paper Market - Opportunity Assessment |
9.1 United Arab Emirates (UAE) Toilet Paper Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 United Arab Emirates (UAE) Toilet Paper Market Opportunity Assessment, By Application, 2021 & 2031F |
10 United Arab Emirates (UAE) Toilet Paper Market - Competitive Landscape |
10.1 United Arab Emirates (UAE) Toilet Paper Market Revenue Share, By Companies, 2024 |
10.2 United Arab Emirates (UAE) Toilet Paper Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |