Product Code: ETC130906 | Publication Date: Aug 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The wafer biscuit market in the United Arab Emirates (UAE) has witnessed significant growth in recent years, driven by factors such as changing consumer preferences, increasing urbanization, and a rising demand for on-the-go and convenience snacks. Wafer biscuits are thin, crispy, and layered treats filled with cream or chocolate, making them popular among consumers of all ages. The UAE diverse population, the influence of international cuisines, and the popularity of Western-style snacks have been key drivers for the increasing demand for wafer biscuits in the country. Additionally, the market`s expansion is influenced by product innovations and marketing strategies to attract consumers in a competitive snack market.
Several factors drive the demand for wafer biscuits in the UAE. Firstly, the country`s fast-paced lifestyle and busy work schedules have led to a higher preference for portable and convenient snacks like wafer biscuits. Secondly, the availability of a wide variety of flavors and fillings in wafer biscuits appeals to the diverse taste preferences of the UAE multicultural population.
Despite the positive growth prospects, the UAE wafer biscuit market faces certain challenges. One significant challenge is the competition from other snacks and confectionery products in the market. Additionally, consumer concerns about the nutritional content and health aspects of wafer biscuits may impact purchase decisions.
The Covid-19 pandemic had a mixed impact on the UAE wafer biscuit market. While the snack market as a whole experienced some disruptions due to lockdowns and restrictions on food establishments, the demand for packaged and shelf-stable snacks like wafer biscuits may have increased as consumers sought comfort and indulgence during uncertain times.
The UAE wafer biscuit market includes both international and local players. Leading confectionery brands, such as Kit Kat, Twix, and Lotus, have a strong presence in the UAE, offering a wide range of wafer biscuit products catering to the diverse preferences of consumers. These companies emphasize product packaging, flavor variety, and marketing campaigns to attract consumers and retain brand loyalty. Additionally, local confectionery manufacturers and private labels also play a significant role in providing more affordable options and catering to specific consumer tastes. The market`s competitiveness and growth are shaped by the efforts of these key players to offer innovative and indulgent wafer biscuit variants, including sugar-free and healthier options, to meet the demands of UAE snack-loving population. As the UAE consumer landscape continues to evolve, and as the demand for convenient and tasty snacks rises, the wafer biscuit market is expected to witness further advancements and innovations in the coming years.
United Arab Emirates (UAE) Wafer Biscuit |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United Arab Emirates (UAE) Wafer Biscuit Market Overview |
3.1 United Arab Emirates (UAE) Country Macro Economic Indicators |
3.2 United Arab Emirates (UAE) Wafer Biscuit Market Revenues & Volume, 2021 & 2031F |
3.3 United Arab Emirates (UAE) Wafer Biscuit Market - Industry Life Cycle |
3.4 United Arab Emirates (UAE) Wafer Biscuit Market - Porter's Five Forces |
3.5 United Arab Emirates (UAE) Wafer Biscuit Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.6 United Arab Emirates (UAE) Wafer Biscuit Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 United Arab Emirates (UAE) Wafer Biscuit Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 United Arab Emirates (UAE) Wafer Biscuit Market Trends |
6 United Arab Emirates (UAE) Wafer Biscuit Market, By Types |
6.1 United Arab Emirates (UAE) Wafer Biscuit Market, By Form |
6.1.1 Overview and Analysis |
6.1.2 United Arab Emirates (UAE) Wafer Biscuit Market Revenues & Volume, By Form, 2021-2031F |
6.1.3 United Arab Emirates (UAE) Wafer Biscuit Market Revenues & Volume, By Cream Filled, 2021-2031F |
6.1.4 United Arab Emirates (UAE) Wafer Biscuit Market Revenues & Volume, By Coated, 2021-2031F |
6.2 United Arab Emirates (UAE) Wafer Biscuit Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 United Arab Emirates (UAE) Wafer Biscuit Market Revenues & Volume, By Super Markets/ Hyper Markets, 2021-2031F |
6.2.3 United Arab Emirates (UAE) Wafer Biscuit Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.4 United Arab Emirates (UAE) Wafer Biscuit Market Revenues & Volume, By Online retailers, 2021-2031F |
6.2.5 United Arab Emirates (UAE) Wafer Biscuit Market Revenues & Volume, By Others, 2021-2031F |
7 United Arab Emirates (UAE) Wafer Biscuit Market Import-Export Trade Statistics |
7.1 United Arab Emirates (UAE) Wafer Biscuit Market Export to Major Countries |
7.2 United Arab Emirates (UAE) Wafer Biscuit Market Imports from Major Countries |
8 United Arab Emirates (UAE) Wafer Biscuit Market Key Performance Indicators |
9 United Arab Emirates (UAE) Wafer Biscuit Market - Opportunity Assessment |
9.1 United Arab Emirates (UAE) Wafer Biscuit Market Opportunity Assessment, By Form, 2021 & 2031F |
9.2 United Arab Emirates (UAE) Wafer Biscuit Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 United Arab Emirates (UAE) Wafer Biscuit Market - Competitive Landscape |
10.1 United Arab Emirates (UAE) Wafer Biscuit Market Revenue Share, By Companies, 2024 |
10.2 United Arab Emirates (UAE) Wafer Biscuit Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |