| Product Code: ETC4404850 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
Customer engagement solutions in the UK encompass technologies and strategies to interact with customers across various touchpoints, enhancing satisfaction and loyalty. This market includes CRM (Customer Relationship Management) systems, omnichannel communication tools, and AI-powered chatbots, driven by trends towards seamless customer experiences and digital transformation.
The United Kingdom (UK) customer engagement solutions market is growing due to rising competition and the evolving digital landscape, where businesses strive to enhance customer satisfaction and loyalty. Customer engagement solutions encompass a wide range of technologies, including CRM software, omnichannel communication platforms, and customer feedback analytics tools. Companies are investing in these solutions to streamline customer interactions, personalize marketing communications, and improve overall customer journey experiences. Integration with AI and automation capabilities is driving innovation and market competitiveness.
The United Kingdom`s customer engagement solutions market encounters challenges centered around delivering personalized customer experiences and enhancing brand loyalty. Increasingly discerning consumers demand seamless omnichannel interactions, driving the need for integrated engagement platforms. However, achieving synergy across diverse communication channels and touchpoints poses integration complexities for solution providers. Moreover, rapid technological advancements and shifting consumer behaviors require continuous innovation and agility to stay ahead of competitors. Balancing customization with scalability remains a critical challenge, influencing solution adoption and ROI for businesses.
The UK government supports initiatives aimed at enhancing customer engagement through digital technologies. Policies promoting digital literacy, e-commerce development, and customer experience enhancement influence the market for customer engagement solutions. Regulations may include incentives for digital transformation and standards for online consumer rights protection.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United Kingdom (UK) Customer Engagement Solutions Market Overview |
3.1 United Kingdom (UK) Country Macro Economic Indicators |
3.2 United Kingdom (UK) Customer Engagement Solutions Market Revenues & Volume, 2021 & 2031F |
3.3 United Kingdom (UK) Customer Engagement Solutions Market - Industry Life Cycle |
3.4 United Kingdom (UK) Customer Engagement Solutions Market - Porter's Five Forces |
3.5 United Kingdom (UK) Customer Engagement Solutions Market Revenues & Volume Share, By Component , 2021 & 2031F |
3.6 United Kingdom (UK) Customer Engagement Solutions Market Revenues & Volume Share, By Vertical , 2021 & 2031F |
3.7 United Kingdom (UK) Customer Engagement Solutions Market Revenues & Volume Share, By Deployment Type , 2021 & 2031F |
3.8 United Kingdom (UK) Customer Engagement Solutions Market Revenues & Volume Share, By Organization Size, 2021 & 2031F |
4 United Kingdom (UK) Customer Engagement Solutions Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for personalized customer experiences |
4.2.2 Emphasis on omnichannel communication strategies |
4.2.3 Growing adoption of AI and automation technologies in customer engagement |
4.3 Market Restraints |
4.3.1 Data privacy and security concerns |
4.3.2 Integration challenges with legacy systems |
4.3.3 Budget constraints for implementing advanced customer engagement solutions |
5 United Kingdom (UK) Customer Engagement Solutions Market Trends |
6 United Kingdom (UK) Customer Engagement Solutions Market, By Types |
6.1 United Kingdom (UK) Customer Engagement Solutions Market, By Component |
6.1.1 Overview and Analysis |
6.1.2 United Kingdom (UK) Customer Engagement Solutions Market Revenues & Volume, By Component , 2021-2031F |
6.1.3 United Kingdom (UK) Customer Engagement Solutions Market Revenues & Volume, By Solutions , 2021-2031F |
6.1.4 United Kingdom (UK) Customer Engagement Solutions Market Revenues & Volume, By Services, 2021-2031F |
6.2 United Kingdom (UK) Customer Engagement Solutions Market, By Vertical |
6.2.1 Overview and Analysis |
6.2.2 United Kingdom (UK) Customer Engagement Solutions Market Revenues & Volume, By Banking, Finance services, and Insurance (BFSI), 2021-2031F |
6.2.3 United Kingdom (UK) Customer Engagement Solutions Market Revenues & Volume, By Healthcare and Life Sciences, 2021-2031F |
6.2.4 United Kingdom (UK) Customer Engagement Solutions Market Revenues & Volume, By Telecom and IT, 2021-2031F |
6.2.5 United Kingdom (UK) Customer Engagement Solutions Market Revenues & Volume, By Automotive, 2021-2031F |
6.2.6 United Kingdom (UK) Customer Engagement Solutions Market Revenues & Volume, By Transportation and Logistics, 2021-2031F |
6.2.7 United Kingdom (UK) Customer Engagement Solutions Market Revenues & Volume, By Retail and Consumer Goods, 2021-2031F |
6.2.8 United Kingdom (UK) Customer Engagement Solutions Market Revenues & Volume, By Travel and Hospitality, 2021-2031F |
6.2.9 United Kingdom (UK) Customer Engagement Solutions Market Revenues & Volume, By Travel and Hospitality, 2021-2031F |
6.3 United Kingdom (UK) Customer Engagement Solutions Market, By Deployment Type |
6.3.1 Overview and Analysis |
6.3.2 United Kingdom (UK) Customer Engagement Solutions Market Revenues & Volume, By Cloud, 2021-2031F |
6.3.3 United Kingdom (UK) Customer Engagement Solutions Market Revenues & Volume, By On-premises, 2021-2031F |
6.4 United Kingdom (UK) Customer Engagement Solutions Market, By Organization Size |
6.4.1 Overview and Analysis |
6.4.2 United Kingdom (UK) Customer Engagement Solutions Market Revenues & Volume, By Small and medium sized enterprises, 2021-2031F |
6.4.3 United Kingdom (UK) Customer Engagement Solutions Market Revenues & Volume, By Large enterprises, 2021-2031F |
7 United Kingdom (UK) Customer Engagement Solutions Market Import-Export Trade Statistics |
7.1 United Kingdom (UK) Customer Engagement Solutions Market Export to Major Countries |
7.2 United Kingdom (UK) Customer Engagement Solutions Market Imports from Major Countries |
8 United Kingdom (UK) Customer Engagement Solutions Market Key Performance Indicators |
8.1 Customer retention rate |
8.2 Customer satisfaction score (CSAT) |
8.3 Average response time for customer queries |
8.4 Net Promoter Score (NPS) |
8.5 Customer lifetime value (CLV) |
9 United Kingdom (UK) Customer Engagement Solutions Market - Opportunity Assessment |
9.1 United Kingdom (UK) Customer Engagement Solutions Market Opportunity Assessment, By Component , 2021 & 2031F |
9.2 United Kingdom (UK) Customer Engagement Solutions Market Opportunity Assessment, By Vertical , 2021 & 2031F |
9.3 United Kingdom (UK) Customer Engagement Solutions Market Opportunity Assessment, By Deployment Type , 2021 & 2031F |
9.4 United Kingdom (UK) Customer Engagement Solutions Market Opportunity Assessment, By Organization Size, 2021 & 2031F |
10 United Kingdom (UK) Customer Engagement Solutions Market - Competitive Landscape |
10.1 United Kingdom (UK) Customer Engagement Solutions Market Revenue Share, By Companies, 2024 |
10.2 United Kingdom (UK) Customer Engagement Solutions Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |