Product Code: ETC328149 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
United Kingdom (UK) Home Fragrance market currently, in 2023, has witnessed an HHI of 1106, Which has decreased slightly as compared to the HHI of 1149 in 2017. The market is moving towards highly competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
In the UK, the home fragrance market is evolving with a focus on premium and natural ingredients in scented candles, diffusers, and air fresheners. Consumer preferences for personalized and ambient home environments are shaping product innovations and market dynamics in the fragrance sector.
In the UK, the home fragrance market is driven by changing consumer lifestyles, growing interest in aromatherapy, and demand for personalized home ambiance solutions. Innovative product offerings and eco-friendly formulations drive market expansion.
Challenges in the UK home fragrance market include evolving consumer preferences towards natural and sustainable products, influencing product innovation and marketing strategies. Addressing regulatory compliance with fragrance ingredients and packaging materials adds complexity to product development. Market competition from new entrants and online retail platforms further intensifies pricing pressures and distribution challenges.
Government policies in the UK home fragrance market prioritize consumer safety and environmental sustainability. Strategies include regulations for fragrance ingredient disclosure and emission standards, incentives for eco-friendly product formulations, and support for research in fragrance safety and sensory science.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United Kingdom (UK) Home Fragrance Market Overview |
3.1 United Kingdom (UK) Country Macro Economic Indicators |
3.2 United Kingdom (UK) Home Fragrance Market Revenues & Volume, 2021 & 2031F |
3.3 United Kingdom (UK) Home Fragrance Market - Industry Life Cycle |
3.4 United Kingdom (UK) Home Fragrance Market - Porter's Five Forces |
3.5 United Kingdom (UK) Home Fragrance Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 United Kingdom (UK) Home Fragrance Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 United Kingdom (UK) Home Fragrance Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer focus on home ambiance and aesthetics |
4.2.2 Growing popularity of home décor and interior design trends |
4.2.3 Rise in disposable income leading to higher spending on luxury home fragrance products |
4.3 Market Restraints |
4.3.1 Intense competition from existing and new entrants in the market |
4.3.2 Fluctuating raw material prices affecting production costs |
4.3.3 Changing consumer preferences and demand for sustainable and eco-friendly products |
5 United Kingdom (UK) Home Fragrance Market Trends |
6 United Kingdom (UK) Home Fragrance Market, By Types |
6.1 United Kingdom (UK) Home Fragrance Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 United Kingdom (UK) Home Fragrance Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 United Kingdom (UK) Home Fragrance Market Revenues & Volume, By Candles, 2021-2031F |
6.1.4 United Kingdom (UK) Home Fragrance Market Revenues & Volume, By Room Sprays, 2021-2031F |
6.1.5 United Kingdom (UK) Home Fragrance Market Revenues & Volume, By Reed Diffuser, 2021-2031F |
6.1.6 United Kingdom (UK) Home Fragrance Market Revenues & Volume, By Essential Oils, 2021-2031F |
6.1.7 United Kingdom (UK) Home Fragrance Market Revenues & Volume, By Incense Sticks, 2021-2031F |
6.2 United Kingdom (UK) Home Fragrance Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 United Kingdom (UK) Home Fragrance Market Revenues & Volume, By Offline Channels, 2021-2031F |
6.2.3 United Kingdom (UK) Home Fragrance Market Revenues & Volume, By Online Channel, 2021-2031F |
7 United Kingdom (UK) Home Fragrance Market Import-Export Trade Statistics |
7.1 United Kingdom (UK) Home Fragrance Market Export to Major Countries |
7.2 United Kingdom (UK) Home Fragrance Market Imports from Major Countries |
8 United Kingdom (UK) Home Fragrance Market Key Performance Indicators |
8.1 Customer satisfaction scores related to fragrance longevity and intensity |
8.2 Repeat purchase rate among customers |
8.3 Social media engagement metrics such as likes, shares, and comments on fragrance-related posts |
8.4 Number of partnerships and collaborations with influencers or interior design brands |
8.5 Growth in online reviews and ratings for home fragrance products |
9 United Kingdom (UK) Home Fragrance Market - Opportunity Assessment |
9.1 United Kingdom (UK) Home Fragrance Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 United Kingdom (UK) Home Fragrance Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 United Kingdom (UK) Home Fragrance Market - Competitive Landscape |
10.1 United Kingdom (UK) Home Fragrance Market Revenue Share, By Companies, 2024 |
10.2 United Kingdom (UK) Home Fragrance Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |