United Kingdom (UK) Oolong Tea Market (2025-2031) | Analysis, Companies, Value, Segmentation, Competitive Landscape, Outlook, Industry, Forecast, Size & Revenue, Growth, Trends, Share

Market Forecast By Product Type (Big Red Robe, Iron Buddha, Dan Cong Tea, Ali Shan, Other Oolong Varieties), By Nature (Organic Oolong Tea, Conventional Oolong Tea), By Distribution Channel (Direct Sales, Online Retail, Supermarkets/Hypermarkets, Specialty Stores), By Form (Loose Leaf, Powder, Tea Bag, Others), By Flavour (Flavoured, Plain), By Application (Personal Care, Food and Beverage, Nutraceuticals), By End Use (Residential, Hotel and Restaurant, Cafe and Tea Station) And Competitive Landscape
Product Code: ETC9950492 Publication Date: Sep 2024 Updated Date: Nov 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Ravi Bhandari No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

United Kingdom (UK) Oolong Tea Market: Import Trend Analysis

In 2024, the United Kingdom oolong tea market exhibited a notable import trend, with a growth rate of 15.85% from 2023. However, the compound annual growth rate (CAGR) for 2020-2024 stood at -1.78%. This divergence could be attributed to shifting consumer preferences or changes in global trade dynamics impacting the market`s stability.

United Kingdom (UK) Oolong Tea Market Overview

The United Kingdom`s Oolong Tea market is experiencing steady growth due to increasing consumer interest in specialty teas and health-conscious choices. Oolong tea, with its unique flavor profiles and reported health benefits, has gained popularity among tea enthusiasts in the UK. The market is characterized by a diverse range of offerings from both domestic and international tea brands, catering to different consumer preferences. Retail channels, including specialty tea shops, online platforms, and supermarkets, play a significant role in driving the accessibility and availability of Oolong tea products to consumers. With a growing focus on wellness and premium tea experiences, the UK Oolong Tea market is poised for continued expansion and innovation in product offerings to meet the evolving demands of tea connoisseurs.

United Kingdom (UK) Oolong Tea Market Trends and Opportunities

The UK Oolong Tea Market is experiencing a surge in popularity due to the growing consumer interest in specialty teas and health-conscious choices. With an increasing awareness of the health benefits associated with Oolong tea, such as weight management and improved digestion, there is a rising demand for premium quality Oolong teas in the UK market. Additionally, the trend of seeking unique and exotic tea experiences among consumers is driving the growth of specialty tea shops and online retailers offering a wide variety of Oolong tea options. This presents opportunities for tea producers and retailers to expand their product offerings, focus on sustainability and ethical sourcing practices, and engage with consumers through educational marketing strategies to capitalize on the growing market potential for Oolong tea in the UK.

United Kingdom (UK) Oolong Tea Market Challenges

In the United Kingdom (UK) Oolong Tea Market, some of the key challenges include a lack of consumer awareness and understanding of Oolong tea compared to other more popular tea varieties such as black or green tea. This results in lower demand and limited market growth potential for Oolong tea products. Additionally, pricing can be a challenge as Oolong tea is often perceived as a premium tea variety, which may deter price-sensitive consumers. Another challenge is the competition from a wide range of tea options available in the UK market, making it difficult for Oolong tea brands to stand out and capture market share. Furthermore, sourcing high-quality Oolong tea leaves can be a challenge due to limited availability and variability in taste profiles, which can impact product consistency and consumer loyalty.

United Kingdom (UK) Oolong Tea Market Drivers

The United Kingdom Oolong Tea Market is primarily driven by the growing consumer interest in health and wellness trends. Oolong tea is known for its various health benefits, including weight management, improved digestion, and antioxidant properties, which appeal to health-conscious consumers. Additionally, the increasing focus on premium and specialty tea products has led to a rise in demand for high-quality Oolong teas in the UK market. The influence of social media and online platforms has also played a significant role in promoting Oolong tea as a trendy and sophisticated beverage choice among a younger demographic. The UK`s multicultural population and their affinity for diverse tea varieties further contribute to the growth of the Oolong tea market in the region.

United Kingdom (UK) Oolong Tea Market Government Policy

The United Kingdom (UK) Oolong Tea Market is influenced by various government policies aimed at regulating food and beverage imports, ensuring food safety standards, and promoting fair competition among market players. The UK government imposes tariffs and regulations on imported tea products, including Oolong tea, that may impact pricing and availability. Additionally, stringent food safety standards and labeling requirements are enforced to protect consumer health and ensure product quality. Competition policies are in place to prevent monopolies and promote a level playing field for Oolong tea suppliers and retailers. The government also supports initiatives to promote sustainable and ethical tea production practices within the market. Overall, government policies in the UK Oolong Tea Market aim to safeguard consumer interests, uphold industry standards, and support a competitive and sustainable market environment.

United Kingdom (UK) Oolong Tea Market Future Outlook

The United Kingdom (UK) Oolong Tea Market is expected to witness steady growth in the coming years. As consumer interest in specialty and premium teas continues to rise, Oolong tea, known for its unique flavor profiles and potential health benefits, is likely to gain popularity among tea enthusiasts in the UK. The market is also expected to benefit from increasing awareness about the various types and flavors of Oolong tea, as well as its versatility in being enjoyed both hot and cold. With a growing trend towards health and wellness, Oolong tea`s perceived weight management and antioxidant properties are expected to further drive demand. Additionally, the presence of online retailers and specialty tea shops offering a wide range of Oolong tea varieties will contribute to the market`s growth in the UK.

Key Highlights of the Report:

  • United Kingdom (UK) Oolong Tea Market Outlook
  • Market Size of United Kingdom (UK) Oolong Tea Market, 2024
  • Forecast of United Kingdom (UK) Oolong Tea Market, 2031
  • Historical Data and Forecast of United Kingdom (UK) Oolong Tea Revenues & Volume for the Period 2021- 2031
  • United Kingdom (UK) Oolong Tea Market Trend Evolution
  • United Kingdom (UK) Oolong Tea Market Drivers and Challenges
  • United Kingdom (UK) Oolong Tea Price Trends
  • United Kingdom (UK) Oolong Tea Porter's Five Forces
  • United Kingdom (UK) Oolong Tea Industry Life Cycle
  • Historical Data and Forecast of United Kingdom (UK) Oolong Tea Market Revenues & Volume By Product Type for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Oolong Tea Market Revenues & Volume By Big Red Robe for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Oolong Tea Market Revenues & Volume By Iron Buddha for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Oolong Tea Market Revenues & Volume By Dan Cong Tea for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Oolong Tea Market Revenues & Volume By Ali Shan for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Oolong Tea Market Revenues & Volume By Other Oolong Varieties for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Oolong Tea Market Revenues & Volume By Nature for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Oolong Tea Market Revenues & Volume By Organic Oolong Tea for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Oolong Tea Market Revenues & Volume By Conventional Oolong Tea for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Oolong Tea Market Revenues & Volume By Distribution Channel for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Oolong Tea Market Revenues & Volume By Direct Sales for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Oolong Tea Market Revenues & Volume By Online Retail for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Oolong Tea Market Revenues & Volume By Supermarkets/Hypermarkets for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Oolong Tea Market Revenues & Volume By Specialty Stores for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Oolong Tea Market Revenues & Volume By Form for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Oolong Tea Market Revenues & Volume By Loose Leaf for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Oolong Tea Market Revenues & Volume By Powder for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Oolong Tea Market Revenues & Volume By Tea Bag for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Oolong Tea Market Revenues & Volume By Others for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Oolong Tea Market Revenues & Volume By Flavour for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Oolong Tea Market Revenues & Volume By Flavoured for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Oolong Tea Market Revenues & Volume By Plain for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Oolong Tea Market Revenues & Volume By Application for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Oolong Tea Market Revenues & Volume By Personal Care for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Oolong Tea Market Revenues & Volume By Food and Beverage for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Oolong Tea Market Revenues & Volume By Nutraceuticals for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Oolong Tea Market Revenues & Volume By End Use for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Oolong Tea Market Revenues & Volume By Residential for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Oolong Tea Market Revenues & Volume By Hotel and Restaurant for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Oolong Tea Market Revenues & Volume By Cafe and Tea Station for the Period 2021- 2031
  • United Kingdom (UK) Oolong Tea Import Export Trade Statistics
  • Market Opportunity Assessment By Product Type
  • Market Opportunity Assessment By Nature
  • Market Opportunity Assessment By Distribution Channel
  • Market Opportunity Assessment By Form
  • Market Opportunity Assessment By Flavour
  • Market Opportunity Assessment By Application
  • Market Opportunity Assessment By End Use
  • United Kingdom (UK) Oolong Tea Top Companies Market Share
  • United Kingdom (UK) Oolong Tea Competitive Benchmarking By Technical and Operational Parameters
  • United Kingdom (UK) Oolong Tea Company Profiles
  • United Kingdom (UK) Oolong Tea Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 United Kingdom (UK) Oolong Tea Market Overview

3.1 United Kingdom (UK) Country Macro Economic Indicators

3.2 United Kingdom (UK) Oolong Tea Market Revenues & Volume, 2021 & 2031F

3.3 United Kingdom (UK) Oolong Tea Market - Industry Life Cycle

3.4 United Kingdom (UK) Oolong Tea Market - Porter's Five Forces

3.5 United Kingdom (UK) Oolong Tea Market Revenues & Volume Share, By Product Type, 2021 & 2031F

3.6 United Kingdom (UK) Oolong Tea Market Revenues & Volume Share, By Nature, 2021 & 2031F

3.7 United Kingdom (UK) Oolong Tea Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

3.8 United Kingdom (UK) Oolong Tea Market Revenues & Volume Share, By Form, 2021 & 2031F

3.9 United Kingdom (UK) Oolong Tea Market Revenues & Volume Share, By Flavour, 2021 & 2031F

3.10 United Kingdom (UK) Oolong Tea Market Revenues & Volume Share, By Application, 2021 & 2031F

3.11 United Kingdom (UK) Oolong Tea Market Revenues & Volume Share, By End Use, 2021 & 2031F

4 United Kingdom (UK) Oolong Tea Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing awareness about the health benefits of oolong tea

4.2.2 Growing trend of premium tea consumption in the UK

4.2.3 Rising demand for natural and organic products in the market

4.3 Market Restraints

4.3.1 Competition from other tea varieties like green tea and herbal tea

4.3.2 Fluctuations in raw material prices affecting production costs

4.3.3 Limited availability of high-quality oolong tea suppliers in the UK

5 United Kingdom (UK) Oolong Tea Market Trends

6 United Kingdom (UK) Oolong Tea Market, By Types

6.1 United Kingdom (UK) Oolong Tea Market, By Product Type

6.1.1 Overview and Analysis

6.1.2 United Kingdom (UK) Oolong Tea Market Revenues & Volume, By Product Type, 2021- 2031F

6.1.3 United Kingdom (UK) Oolong Tea Market Revenues & Volume, By Big Red Robe, 2021- 2031F

6.1.4 United Kingdom (UK) Oolong Tea Market Revenues & Volume, By Iron Buddha, 2021- 2031F

6.1.5 United Kingdom (UK) Oolong Tea Market Revenues & Volume, By Dan Cong Tea, 2021- 2031F

6.1.6 United Kingdom (UK) Oolong Tea Market Revenues & Volume, By Ali Shan, 2021- 2031F

6.1.7 United Kingdom (UK) Oolong Tea Market Revenues & Volume, By Other Oolong Varieties, 2021- 2031F

6.2 United Kingdom (UK) Oolong Tea Market, By Nature

6.2.1 Overview and Analysis

6.2.2 United Kingdom (UK) Oolong Tea Market Revenues & Volume, By Organic Oolong Tea, 2021- 2031F

6.2.3 United Kingdom (UK) Oolong Tea Market Revenues & Volume, By Conventional Oolong Tea, 2021- 2031F

6.3 United Kingdom (UK) Oolong Tea Market, By Distribution Channel

6.3.1 Overview and Analysis

6.3.2 United Kingdom (UK) Oolong Tea Market Revenues & Volume, By Direct Sales, 2021- 2031F

6.3.3 United Kingdom (UK) Oolong Tea Market Revenues & Volume, By Online Retail, 2021- 2031F

6.3.4 United Kingdom (UK) Oolong Tea Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021- 2031F

6.3.5 United Kingdom (UK) Oolong Tea Market Revenues & Volume, By Specialty Stores, 2021- 2031F

6.4 United Kingdom (UK) Oolong Tea Market, By Form

6.4.1 Overview and Analysis

6.4.2 United Kingdom (UK) Oolong Tea Market Revenues & Volume, By Loose Leaf, 2021- 2031F

6.4.3 United Kingdom (UK) Oolong Tea Market Revenues & Volume, By Powder, 2021- 2031F

6.4.4 United Kingdom (UK) Oolong Tea Market Revenues & Volume, By Tea Bag, 2021- 2031F

6.4.5 United Kingdom (UK) Oolong Tea Market Revenues & Volume, By Others, 2021- 2031F

6.5 United Kingdom (UK) Oolong Tea Market, By Flavour

6.5.1 Overview and Analysis

6.5.2 United Kingdom (UK) Oolong Tea Market Revenues & Volume, By Flavoured, 2021- 2031F

6.5.3 United Kingdom (UK) Oolong Tea Market Revenues & Volume, By Plain, 2021- 2031F

6.6 United Kingdom (UK) Oolong Tea Market, By Application

6.6.1 Overview and Analysis

6.6.2 United Kingdom (UK) Oolong Tea Market Revenues & Volume, By Personal Care, 2021- 2031F

6.6.3 United Kingdom (UK) Oolong Tea Market Revenues & Volume, By Food and Beverage, 2021- 2031F

6.6.4 United Kingdom (UK) Oolong Tea Market Revenues & Volume, By Nutraceuticals, 2021- 2031F

6.7 United Kingdom (UK) Oolong Tea Market, By End Use

6.7.1 Overview and Analysis

6.7.2 United Kingdom (UK) Oolong Tea Market Revenues & Volume, By Residential, 2021- 2031F

6.7.3 United Kingdom (UK) Oolong Tea Market Revenues & Volume, By Hotel and Restaurant, 2021- 2031F

6.7.4 United Kingdom (UK) Oolong Tea Market Revenues & Volume, By , 2021- 2031F

7 United Kingdom (UK) Oolong Tea Market Import-Export Trade Statistics

7.1 United Kingdom (UK) Oolong Tea Market Export to Major Countries

7.2 United Kingdom (UK) Oolong Tea Market Imports from Major Countries

8 United Kingdom (UK) Oolong Tea Market Key Performance Indicators

8.1 Consumer satisfaction index with oolong tea quality and taste

8.2 Number of new product launches in the oolong tea segment

8.3 Percentage of market share held by organic oolong tea options

8.4 Average price point of oolong tea products compared to other tea varieties in the UK market

9 United Kingdom (UK) Oolong Tea Market - Opportunity Assessment

9.1 United Kingdom (UK) Oolong Tea Market Opportunity Assessment, By Product Type, 2021 & 2031F

9.2 United Kingdom (UK) Oolong Tea Market Opportunity Assessment, By Nature, 2021 & 2031F

9.3 United Kingdom (UK) Oolong Tea Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

9.4 United Kingdom (UK) Oolong Tea Market Opportunity Assessment, By Form, 2021 & 2031F

9.5 United Kingdom (UK) Oolong Tea Market Opportunity Assessment, By Flavour, 2021 & 2031F

9.6 United Kingdom (UK) Oolong Tea Market Opportunity Assessment, By Application, 2021 & 2031F

9.7 United Kingdom (UK) Oolong Tea Market Opportunity Assessment, By End Use, 2021 & 2031F

10 United Kingdom (UK) Oolong Tea Market - Competitive Landscape

10.1 United Kingdom (UK) Oolong Tea Market Revenue Share, By Companies, 2024

10.2 United Kingdom (UK) Oolong Tea Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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