| Product Code: ETC043361 | Publication Date: Jan 2021 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
In 2024, the United States continued to see significant imports of breakfast cereal, with top exporting countries including Canada, Mexico, Germany, South Korea, and Thailand. Despite a slight decline in growth rate from 2023 to 2024, the compound annual growth rate (CAGR) over the 2020-2024 period remained strong at 6.26%. The high Herfindahl-Hirschman Index (HHI) concentration indicates a competitive market with dominant players in the breakfast cereal import sector, highlighting the importance of monitoring market dynamics and competition in the coming years.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Breakfast Cereal Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Breakfast Cereal Market Revenues & Volume, 2021 & 2031F |
3.3 United States (US) Breakfast Cereal Market - Industry Life Cycle |
3.4 United States (US) Breakfast Cereal Market - Porter's Five Forces |
3.5 United States (US) Breakfast Cereal Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 United States (US) Breakfast Cereal Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 United States (US) Breakfast Cereal Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Busy lifestyles leading to increased demand for convenient breakfast options. |
4.2.2 Growing health consciousness among consumers driving demand for healthier cereal options. |
4.2.3 Innovation in flavors and product offerings attracting new consumers to the market. |
4.3 Market Restraints |
4.3.1 Increasing competition from alternative breakfast options like yogurt, smoothies, and energy bars. |
4.3.2 Rising raw material costs impacting profit margins for cereal manufacturers. |
4.3.3 Concerns over sugar content and artificial ingredients leading to consumer skepticism towards traditional cereal brands. |
5 United States (US) Breakfast Cereal Market Trends |
6 United States (US) Breakfast Cereal Market, By Types |
6.1 United States (US) Breakfast Cereal Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Breakfast Cereal Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 United States (US) Breakfast Cereal Market Revenues & Volume, By Hot Cereal, 2021 - 2031F |
6.1.4 United States (US) Breakfast Cereal Market Revenues & Volume, By RTE, 2021 - 2031F |
6.2 United States (US) Breakfast Cereal Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Breakfast Cereal Market Revenues & Volume, By Supermarket, 2021 - 2031F |
6.2.3 United States (US) Breakfast Cereal Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.2.4 United States (US) Breakfast Cereal Market Revenues & Volume, By E-Commerce, 2021 - 2031F |
6.2.5 United States (US) Breakfast Cereal Market Revenues & Volume, By Others, 2021 - 2031F |
7 United States (US) Breakfast Cereal Market Import-Export Trade Statistics |
7.1 United States (US) Breakfast Cereal Market Export to Major Countries |
7.2 United States (US) Breakfast Cereal Market Imports from Major Countries |
8 United States (US) Breakfast Cereal Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for breakfast cereal brands. |
8.2 Number of new product launches and innovations in the breakfast cereal market. |
8.3 Percentage of revenue from sales of healthier cereal options compared to traditional options. |
9 United States (US) Breakfast Cereal Market - Opportunity Assessment |
9.1 United States (US) Breakfast Cereal Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 United States (US) Breakfast Cereal Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 United States (US) Breakfast Cereal Market - Competitive Landscape |
10.1 United States (US) Breakfast Cereal Market Revenue Share, By Companies, 2024 |
10.2 United States (US) Breakfast Cereal Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |