| Product Code: ETC9962154 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, the United States continued to see significant imports of cereal bars, with top exporters including Canada, Mexico, Germany, South Korea, and Thailand. Despite a slight decline in growth rate from 2023 to 2024, the Compound Annual Growth Rate (CAGR) from 2020 to 2024 remained strong at 6.26%. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, suggesting opportunities for further market analysis and potential strategies for diversification in the cereal bar import sector.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Cereal Bar Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Cereal Bar Market Revenues & Volume, 2021 & 2031F |
3.3 United States (US) Cereal Bar Market - Industry Life Cycle |
3.4 United States (US) Cereal Bar Market - Porter's Five Forces |
3.5 United States (US) Cereal Bar Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 United States (US) Cereal Bar Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 United States (US) Cereal Bar Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about health and wellness leading to higher demand for convenient and nutritious snack options like cereal bars. |
4.2.2 Busy lifestyles and on-the-go consumption habits driving the need for portable and easy-to-eat breakfast or snack alternatives. |
4.2.3 Growing trend of snacking between meals as a way to maintain energy levels throughout the day, boosting the demand for cereal bars. |
4.3 Market Restraints |
4.3.1 Intense competition in the cereal bar market leading to price wars and margin pressures for manufacturers. |
4.3.2 Fluctuating raw material prices, such as grains, nuts, and fruits, impacting production costs and profitability. |
4.3.3 Health concerns related to high sugar content or artificial additives in some cereal bars affecting consumer perception and demand. |
5 United States (US) Cereal Bar Market Trends |
6 United States (US) Cereal Bar Market, By Types |
6.1 United States (US) Cereal Bar Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Cereal Bar Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 United States (US) Cereal Bar Market Revenues & Volume, By Granola/Muesli Bars, 2021- 2031F |
6.1.4 United States (US) Cereal Bar Market Revenues & Volume, By Others, 2021- 2031F |
6.2 United States (US) Cereal Bar Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Cereal Bar Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.2.3 United States (US) Cereal Bar Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021- 2031F |
6.2.4 United States (US) Cereal Bar Market Revenues & Volume, By Specialty Stores, 2021- 2031F |
6.2.5 United States (US) Cereal Bar Market Revenues & Volume, By Online Stores, 2021- 2031F |
6.2.6 United States (US) Cereal Bar Market Revenues & Volume, By Others, 2021- 2031F |
7 United States (US) Cereal Bar Market Import-Export Trade Statistics |
7.1 United States (US) Cereal Bar Market Export to Major Countries |
7.2 United States (US) Cereal Bar Market Imports from Major Countries |
8 United States (US) Cereal Bar Market Key Performance Indicators |
8.1 Consumer engagement metrics such as social media interactions, website visits, and online reviews reflecting the level of interest and awareness in cereal bars. |
8.2 Market penetration rate in different demographic segments or regions to gauge the growth potential and target market expansion opportunities. |
8.3 Product innovation index measuring the frequency and success rate of introducing new flavors, packaging, or healthier ingredients in cereal bars. |
9 United States (US) Cereal Bar Market - Opportunity Assessment |
9.1 United States (US) Cereal Bar Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 United States (US) Cereal Bar Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 United States (US) Cereal Bar Market - Competitive Landscape |
10.1 United States (US) Cereal Bar Market Revenue Share, By Companies, 2024 |
10.2 United States (US) Cereal Bar Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |