United States (US) Connected Toys Market (2025-2031) Outlook | Size, Industry, Analysis, Forecast, Value, Companies, Trends, Growth, Revenue & Share

Market Forecast By Application (Education, Entertainment, Other Applications), By Interfacing Device (Smartphone/Tablet, PC/Laptop), By Age Group (15 Years, 68 Years, 9-12 Years, 13-19 Years), By Distribution Channel (Online, Offline), By Technology (Wi-Fi, Bluetooth, Other Technologies) And Competitive Landscape
Product Code: ETC4423562 Publication Date: Jul 2023 Updated Date: Aug 2025 Product Type: Report
Publisher: 6Wresearch Author: Ravi Bhandari No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

United States (US) Connected Toys Market Overview

The United States Connected Toys Market is a rapidly growing sector within the toy industry, driven by the increasing adoption of smart devices and the Internet of Things (IoT) technology. Connected toys, which are interactive and digitally enhanced products, offer features such as app connectivity, augmented reality, and personalized experiences for children. Key players in the market are leveraging advancements in technology to develop innovative and educational toys that cater to the changing preferences of tech-savvy kids and parents. The market is witnessing a surge in demand for connected toys that promote learning, creativity, and entertainment while also addressing concerns around privacy and security. With continuous innovation and strategic partnerships, the US connected toys market is expected to expand further and offer a diverse range of engaging experiences for children.

United States (US) Connected Toys Market Trends

The US Connected Toys Market is experiencing significant growth driven by the increasing adoption of smart devices among children and the rising demand for interactive and educational toys. The integration of advanced technologies such as artificial intelligence, augmented reality, and Internet of Things (IoT) in connected toys is a key trend shaping the market. Educational connected toys that promote STEAM (Science, Technology, Engineering, Arts, and Mathematics) learning are gaining popularity among parents. Additionally, the growing focus on personalized and customizable play experiences through connected toys is fueling innovation in the market. Toy manufacturers are increasingly leveraging digital platforms and apps to enhance the interactive capabilities of connected toys, offering children immersive and engaging play experiences. Overall, the US Connected Toys Market is poised for continued growth and innovation in the coming years.

United States (US) Connected Toys Market Challenges

In the US Connected Toys Market, several challenges are being faced. One major challenge is ensuring the security and privacy of children who use these connected toys, as they are susceptible to potential data breaches and hacking. Another challenge is the rapid technological advancements in the industry, which require toy manufacturers to constantly innovate and update their products to stay competitive. Additionally, there are concerns regarding the potential negative effects of excessive screen time and digital interaction on children`s development and well-being. Regulatory compliance with child safety and data protection laws also poses a challenge for companies operating in this market. Overall, navigating these challenges while meeting consumer demands for engaging and educational connected toys presents a complex landscape for industry players in the US.

United States (US) Connected Toys Market Investment Opportunities

The United States Connected Toys Market presents promising investment opportunities driven by the growing demand for interactive and educational toys. Key areas for investment include augmented reality (AR) and virtual reality (VR) integrated toys, smart toys with internet connectivity, and interactive learning platforms. With advancements in technology and increasing consumer interest in innovative play experiences, companies focusing on developing connected toys that enhance children`s cognitive development, creativity, and engagement have great potential for growth. Additionally, investments in cybersecurity solutions for connected toys to address data privacy and security concerns can also be lucrative. Overall, the US Connected Toys Market offers a diverse range of investment opportunities for those looking to capitalize on the intersection of technology and play.

United States (US) Connected Toys Market Government Policy

In the United States, the Connected Toys Market is subject to various government policies and regulations aimed at protecting the privacy and safety of children. The Children`s Online Privacy Protection Act (COPPA) sets strict guidelines for the collection and use of personal information from children under 13 years old, which impacts companies producing connected toys. Additionally, the Federal Trade Commission (FTC) enforces these regulations and conducts investigations to ensure compliance with COPPA. The Consumer Product Safety Commission (CPSC) also plays a role in regulating the safety of toys, which includes connected toys, to protect children from potential hazards. These government policies are crucial in safeguarding the interests of children and consumers in the rapidly evolving and innovative Connected Toys Market in the US.

United States (US) Connected Toys Market Future Outlook

The future outlook for the United States Connected Toys Market appears promising, with continued growth anticipated in the coming years. The increasing adoption of smart technologies among children, coupled with the rising demand for interactive and educational toys, is expected to drive market expansion. Advancements in technology such as augmented reality, artificial intelligence, and Internet of Things (IoT) capabilities are likely to further enhance the connectivity and functionality of toys, offering innovative and engaging play experiences. As parents increasingly seek toys that combine entertainment with learning opportunities, manufacturers are anticipated to focus on developing connected toys that cater to this trend. Overall, the US Connected Toys Market is poised for sustained growth as technology continues to play a significant role in shaping the toy industry.

Key Highlights of the Report:

  • United States (US) Connected Toys Market Outlook
  • Market Size of United States (US) Connected Toys Market, 2024
  • Forecast of United States (US) Connected Toys Market, 2031
  • Historical Data and Forecast of United States (US) Connected Toys Revenues & Volume for the Period 2021 - 2031
  • United States (US) Connected Toys Market Trend Evolution
  • United States (US) Connected Toys Market Drivers and Challenges
  • United States (US) Connected Toys Price Trends
  • United States (US) Connected Toys Porter's Five Forces
  • United States (US) Connected Toys Industry Life Cycle
  • Historical Data and Forecast of United States (US) Connected Toys Market Revenues & Volume By Application for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Connected Toys Market Revenues & Volume By Education for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Connected Toys Market Revenues & Volume By Entertainment for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Connected Toys Market Revenues & Volume By Other Applications for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Connected Toys Market Revenues & Volume By Interfacing Device for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Connected Toys Market Revenues & Volume By Smartphone/Tablet for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Connected Toys Market Revenues & Volume By PC/Laptop for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Connected Toys Market Revenues & Volume By Age Group for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Connected Toys Market Revenues & Volume By 15 Years for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Connected Toys Market Revenues & Volume By 68 Years for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Connected Toys Market Revenues & Volume By 9-12 Years for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Connected Toys Market Revenues & Volume By 13-19 Years for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Connected Toys Market Revenues & Volume By Distribution Channel for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Connected Toys Market Revenues & Volume By Online for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Connected Toys Market Revenues & Volume By Offline for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Connected Toys Market Revenues & Volume By Technology for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Connected Toys Market Revenues & Volume By Wi-Fi for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Connected Toys Market Revenues & Volume By Bluetooth for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Connected Toys Market Revenues & Volume By Other Technologies for the Period 2021 - 2031
  • United States (US) Connected Toys Import Export Trade Statistics
  • Market Opportunity Assessment By Application
  • Market Opportunity Assessment By Interfacing Device
  • Market Opportunity Assessment By Age Group
  • Market Opportunity Assessment By Distribution Channel
  • Market Opportunity Assessment By Technology
  • United States (US) Connected Toys Top Companies Market Share
  • United States (US) Connected Toys Competitive Benchmarking By Technical and Operational Parameters
  • United States (US) Connected Toys Company Profiles
  • United States (US) Connected Toys Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 United States (US) Connected Toys Market Overview

3.1 United States (US) Country Macro Economic Indicators

3.2 United States (US) Connected Toys Market Revenues & Volume, 2021 & 2031F

3.3 United States (US) Connected Toys Market - Industry Life Cycle

3.4 United States (US) Connected Toys Market - Porter's Five Forces

3.5 United States (US) Connected Toys Market Revenues & Volume Share, By Application , 2021 & 2031F

3.6 United States (US) Connected Toys Market Revenues & Volume Share, By Interfacing Device , 2021 & 2031F

3.7 United States (US) Connected Toys Market Revenues & Volume Share, By Age Group , 2021 & 2031F

3.8 United States (US) Connected Toys Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

3.9 United States (US) Connected Toys Market Revenues & Volume Share, By Technology, 2021 & 2031F

4 United States (US) Connected Toys Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing adoption of Internet of Things (IoT) technology in toys

4.2.2 Rising demand for educational and interactive toys

4.2.3 Growing usage of smartphones and tablets among children

4.3 Market Restraints

4.3.1 Concerns regarding data privacy and security in connected toys

4.3.2 High initial cost of connected toys

4.3.3 Limited availability of high-speed internet in certain regions

5 United States (US) Connected Toys Market Trends

6 United States (US) Connected Toys Market, By Types

6.1 United States (US) Connected Toys Market, By Application

6.1.1 Overview and Analysis

6.1.2 United States (US) Connected Toys Market Revenues & Volume, By Application , 2021 - 2031F

6.1.3 United States (US) Connected Toys Market Revenues & Volume, By Education, 2021 - 2031F

6.1.4 United States (US) Connected Toys Market Revenues & Volume, By Entertainment, 2021 - 2031F

6.1.5 United States (US) Connected Toys Market Revenues & Volume, By Other Applications, 2021 - 2031F

6.2 United States (US) Connected Toys Market, By Interfacing Device

6.2.1 Overview and Analysis

6.2.2 United States (US) Connected Toys Market Revenues & Volume, By Smartphone/Tablet, 2021 - 2031F

6.2.3 United States (US) Connected Toys Market Revenues & Volume, By PC/Laptop, 2021 - 2031F

6.3 United States (US) Connected Toys Market, By Age Group

6.3.1 Overview and Analysis

6.3.2 United States (US) Connected Toys Market Revenues & Volume, By 15 Years, 2021 - 2031F

6.3.3 United States (US) Connected Toys Market Revenues & Volume, By 68 Years, 2021 - 2031F

6.3.4 United States (US) Connected Toys Market Revenues & Volume, By 9-12 Years, 2021 - 2031F

6.3.5 United States (US) Connected Toys Market Revenues & Volume, By 13-19 Years, 2021 - 2031F

6.4 United States (US) Connected Toys Market, By Distribution Channel

6.4.1 Overview and Analysis

6.4.2 United States (US) Connected Toys Market Revenues & Volume, By Online, 2021 - 2031F

6.4.3 United States (US) Connected Toys Market Revenues & Volume, By Offline, 2021 - 2031F

6.5 United States (US) Connected Toys Market, By Technology

6.5.1 Overview and Analysis

6.5.2 United States (US) Connected Toys Market Revenues & Volume, By Wi-Fi, 2021 - 2031F

6.5.3 United States (US) Connected Toys Market Revenues & Volume, By Bluetooth, 2021 - 2031F

6.5.4 United States (US) Connected Toys Market Revenues & Volume, By Other Technologies, 2021 - 2031F

7 United States (US) Connected Toys Market Import-Export Trade Statistics

7.1 United States (US) Connected Toys Market Export to Major Countries

7.2 United States (US) Connected Toys Market Imports from Major Countries

8 United States (US) Connected Toys Market Key Performance Indicators

8.1 Average daily active users (DAU) of connected toy apps

8.2 Average session duration of children using connected toys

8.3 Percentage of parents who express satisfaction with the educational value of connected toys

9 United States (US) Connected Toys Market - Opportunity Assessment

9.1 United States (US) Connected Toys Market Opportunity Assessment, By Application , 2021 & 2031F

9.2 United States (US) Connected Toys Market Opportunity Assessment, By Interfacing Device , 2021 & 2031F

9.3 United States (US) Connected Toys Market Opportunity Assessment, By Age Group , 2021 & 2031F

9.4 United States (US) Connected Toys Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

9.5 United States (US) Connected Toys Market Opportunity Assessment, By Technology, 2021 & 2031F

10 United States (US) Connected Toys Market - Competitive Landscape

10.1 United States (US) Connected Toys Market Revenue Share, By Companies, 2024

10.2 United States (US) Connected Toys Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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