United States (US) Cosmetic Products Market Outlook | Industry, Companies, Growth, Share, COVID-19 IMPACT, Size, Analysis, Forecast, Trends, Value & Revenue

Market Forecast By Type (Skin Care Products, Color Cosmetics, Hair Care Products, Fragrance And Deodorants, Sun Care Products, Soaps, Bath, & Shower Products, Oral Hygiene Products, Personal Hygiene Products), By Distribution Channel (Supermarkets, Pharmacy & Drug Stores, Department Stores, Direct Selling, Specialty Stores, Beauty Salons, Internet Retailing, Others) And Competitive Landscape
Product Code: ETC320881 Publication Date: Aug 2022 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Dhaval Chaurasia No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

USA Cosmetic Products Market Competition 2023

USA Cosmetic Products market currently, in 2023, has witnessed an HHI of 1045, Which has decreased slightly as compared to the HHI of 1068 in 2017. The market is moving towards highly competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.

 USA Cosmetic Products Market Competition 2023

USA Export Potential Assessment For Cosmetic Products Market (Values in USD Thousand)


USA Export Potential Assessment For Cosmetic Products Market (Values in USD Thousand)

United States (US) Cosmetic Products Market Synopsis

The United States Cosmetic Products Market is a thriving industry driven by factors such as increasing consumer awareness of personal grooming, skincare, and beauty trends. The market encompasses a wide range of products, including skincare, haircare, makeup, fragrances, and personal care items. Key players in the market offer innovative products targeting various consumer segments, from luxury brands to affordable drugstore options. The market is also influenced by the growing emphasis on natural and organic ingredients, sustainability, and cruelty-free practices. E-commerce channels have played a significant role in the market`s growth, offering consumers convenient access to a wide array of products. Overall, the US Cosmetic Products Market is dynamic, competitive, and constantly evolving to meet the diverse needs and preferences of consumers.

United States (US) Cosmetic Products Market Trends

The US Cosmetic Products Market is witnessing several key trends currently. One major trend is the increasing demand for clean and natural beauty products, driven by consumer preference for safer and more sustainable options. Another significant trend is the rise of inclusive beauty, with brands focusing on offering a diverse range of products that cater to a variety of skin tones and types. Additionally, the market is experiencing a surge in skincare products, fueled by the growing interest in self-care routines and holistic wellness. E-commerce sales continue to grow steadily, with more consumers opting to purchase cosmetics online. Personalization and customization are also gaining traction, as consumers seek products tailored to their individual needs and preferences. Overall, the US Cosmetic Products Market is evolving to meet the changing demands and preferences of consumers.

United States (US) Cosmetic Products Market Challenges

The US Cosmetic Products Market faces several challenges, including increasing competition from both established brands and emerging indie brands, stringent regulatory requirements, shifting consumer preferences towards clean and sustainable beauty products, and the impact of social media influencers on purchasing decisions. Additionally, the industry is constantly evolving with new trends and innovations, requiring companies to stay ahead of the curve to remain competitive. Supply chain disruptions, raw material shortages, and fluctuating consumer spending patterns due to economic uncertainties also pose challenges for companies operating in the US Cosmetic Products Market. Overall, companies in this market need to navigate these challenges effectively by leveraging technology, investing in research and development, and focusing on creating unique value propositions to stand out in a crowded and dynamic market.

United States (US) Cosmetic Products Market Investment Opportunities

The US Cosmetic Products Market presents numerous investment opportunities across various segments such as skincare, haircare, makeup, and fragrances. With a strong consumer demand for natural and organic products, investing in clean beauty brands and sustainable packaging solutions can be lucrative. Additionally, the growing trend of personalized beauty products and the rise of direct-to-consumer brands offer potential for disruptive investments. Investing in innovative technologies like augmented reality for virtual try-on experiences or AI-powered skincare analysis can also drive growth in the market. E-commerce continues to be a key channel for cosmetics sales, making investments in digital marketing strategies and online platforms essential for capturing market share. Overall, the US Cosmetic Products Market offers diverse investment prospects for those looking to capitalize on evolving consumer preferences and industry trends.

Jordan Agar Market Government Policies

The United States Food and Drug Administration (FDA) regulates the cosmetic products market in the country. The FDA requires that cosmetic products are safe for consumer use and accurately labeled with ingredients. However, unlike drugs, cosmetics do not need FDA approval before they are sold to consumers. The FDA also prohibits the use of certain ingredients in cosmetics, such as color additives that are not approved for use in the eye area. Additionally, the US Federal Trade Commission (FTC) regulates advertising claims for cosmetic products to ensure they are truthful and not misleading. Overall, the US government policies aim to ensure the safety and integrity of cosmetic products in the market while also protecting consumers from false advertising.

United States (US) Cosmetic Products Market Future Outlook

The future outlook for the US Cosmetic Products Market appears optimistic, driven by factors such as increasing consumer awareness regarding personal grooming, beauty trends, and the influence of social media. The market is expected to witness steady growth due to the rising demand for natural, organic, and sustainable beauty products. Additionally, technological advancements in product formulation and packaging, along with the growing popularity of personalized skincare and beauty solutions, are likely to fuel market expansion. The shift towards e-commerce and online beauty platforms is expected to further boost market growth, offering convenience and a wide range of product choices to consumers. Overall, the US Cosmetic Products Market is poised for continued growth and innovation in the coming years.

Key Highlights of the Report:

  • United States (US) Cosmetic Products Market Outlook
  • Market Size of United States (US) Cosmetic Products Market, 2021
  • Forecast of United States (US) Cosmetic Products Market, 2031
  • Historical Data and Forecast of United States (US) Cosmetic Products Revenues & Volume for the Period 2018 - 2031
  • United States (US) Cosmetic Products Market Trend Evolution
  • United States (US) Cosmetic Products Market Drivers and Challenges
  • United States (US) Cosmetic Products Price Trends
  • United States (US) Cosmetic Products Porter's Five Forces
  • United States (US) Cosmetic Products Industry Life Cycle
  • Historical Data and Forecast of United States (US) Cosmetic Products Market Revenues & Volume By Type for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Cosmetic Products Market Revenues & Volume By Skin Care Products for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Cosmetic Products Market Revenues & Volume By Color Cosmetics for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Cosmetic Products Market Revenues & Volume By Hair Care Products for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Cosmetic Products Market Revenues & Volume By Fragrance And Deodorants for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Cosmetic Products Market Revenues & Volume By Sun Care Products for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Cosmetic Products Market Revenues & Volume By Soaps, Bath, & Shower Products for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Cosmetic Products Market Revenues & Volume By Oral Hygiene Products for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Skin Care Products Cosmetic Products Market Revenues & Volume By Personal Hygiene Products for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Cosmetic Products Market Revenues & Volume By Distribution Channel for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Cosmetic Products Market Revenues & Volume By Supermarkets for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Cosmetic Products Market Revenues & Volume By Pharmacy & Drug Stores for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Cosmetic Products Market Revenues & Volume By Department Stores for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Cosmetic Products Market Revenues & Volume By Direct Selling for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Cosmetic Products Market Revenues & Volume By Specialty Stores for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Cosmetic Products Market Revenues & Volume By Beauty Salons for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Cosmetic Products Market Revenues & Volume By Internet Retailing for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Cosmetic Products Market Revenues & Volume By Others for the Period 2018 - 2031
  • United States (US) Cosmetic Products Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Distribution Channel
  • United States (US) Cosmetic Products Top Companies Market Share
  • United States (US) Cosmetic Products Competitive Benchmarking By Technical and Operational Parameters
  • United States (US) Cosmetic Products Company Profiles
  • United States (US) Cosmetic Products Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 United States (US) Cosmetic Products Market Overview

3.1 United States (US) Country Macro Economic Indicators

3.2 United States (US) Cosmetic Products Market Revenues & Volume, 2021 & 2031F

3.3 United States (US) Cosmetic Products Market - Industry Life Cycle

3.4 United States (US) Cosmetic Products Market - Porter's Five Forces

3.5 United States (US) Cosmetic Products Market Revenues & Volume Share, By Type, 2021 & 2031F

3.6 United States (US) Cosmetic Products Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 United States (US) Cosmetic Products Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing consumer awareness and demand for natural and organic cosmetic products

4.2.2 Growing influence of social media and beauty influencers on consumer preferences

4.2.3 Technological advancements in product formulations and packaging

4.3 Market Restraints

4.3.1 Stringent regulations and compliance requirements in the cosmetics industry

4.3.2 Rising concerns over environmental sustainability and animal testing practices in the industry

5 United States (US) Cosmetic Products Market Trends

6 United States (US) Cosmetic Products Market, By Types

6.1 United States (US) Cosmetic Products Market, By Type

6.1.1 Overview and Analysis

6.1.2 United States (US) Cosmetic Products Market Revenues & Volume, By Type, 2021-2031F

6.1.3 United States (US) Cosmetic Products Market Revenues & Volume, By Skin Care Products, 2021-2031F

6.1.4 United States (US) Cosmetic Products Market Revenues & Volume, By Color Cosmetics, 2021-2031F

6.1.5 United States (US) Cosmetic Products Market Revenues & Volume, By Hair Care Products, 2021-2031F

6.1.6 United States (US) Cosmetic Products Market Revenues & Volume, By Fragrance And Deodorants, 2021-2031F

6.1.7 United States (US) Cosmetic Products Market Revenues & Volume, By Sun Care Products, 2021-2031F

6.1.8 United States (US) Cosmetic Products Market Revenues & Volume, By Soaps, Bath, & Shower Products, 2021-2031F

6.1.9 United States (US) Cosmetic Products Market Revenues & Volume, By Personal Hygiene Products, 2021-2031F

6.1.10 United States (US) Cosmetic Products Market Revenues & Volume, By Personal Hygiene Products, 2021-2031F

6.2 United States (US) Cosmetic Products Market, By Distribution Channel

6.2.1 Overview and Analysis

6.2.2 United States (US) Cosmetic Products Market Revenues & Volume, By Supermarkets, 2021-2031F

6.2.3 United States (US) Cosmetic Products Market Revenues & Volume, By Pharmacy & Drug Stores, 2021-2031F

6.2.4 United States (US) Cosmetic Products Market Revenues & Volume, By Department Stores, 2021-2031F

6.2.5 United States (US) Cosmetic Products Market Revenues & Volume, By Direct Selling, 2021-2031F

6.2.6 United States (US) Cosmetic Products Market Revenues & Volume, By Specialty Stores, 2021-2031F

6.2.7 United States (US) Cosmetic Products Market Revenues & Volume, By Beauty Salons, 2021-2031F

6.2.8 United States (US) Cosmetic Products Market Revenues & Volume, By Others, 2021-2031F

6.2.9 United States (US) Cosmetic Products Market Revenues & Volume, By Others, 2021-2031F

7 United States (US) Cosmetic Products Market Import-Export Trade Statistics

7.1 United States (US) Cosmetic Products Market Export to Major Countries

7.2 United States (US) Cosmetic Products Market Imports from Major Countries

8 United States (US) Cosmetic Products Market Key Performance Indicators

8.1 Consumer engagement on social media platforms (likes, shares, comments)

8.2 Number of new product launches and innovations in the market

8.3 Percentage of revenue from natural and organic cosmetic products

8.4 Brand loyalty and customer retention rates

8.5 Adoption of sustainable packaging practices by cosmetic companies

9 United States (US) Cosmetic Products Market - Opportunity Assessment

9.1 United States (US) Cosmetic Products Market Opportunity Assessment, By Type, 2021 & 2031F

9.2 United States (US) Cosmetic Products Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 United States (US) Cosmetic Products Market - Competitive Landscape

10.1 United States (US) Cosmetic Products Market Revenue Share, By Companies, 2021

10.2 United States (US) Cosmetic Products Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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