| Product Code: ETC9964032 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, the United States continued to see a significant influx of decorative cushions, pillows, and blankets imports from key countries including India, China, Pakistan, Portugal, and Italy. Despite a negative CAGR from 2020 to 2024, the industry showed a slight growth rate improvement in 2024. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, highlighting the dominance of these top exporting countries in the US market for these home décor products. The consistent presence of these countries as major suppliers underscores the importance of their contributions to the US decorative textiles industry.
pillows and blanket market
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Decorative Cushions, Pillows and Blanket Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Decorative Cushions, Pillows and Blanket Market Revenues & Volume, 2021 & 2031F |
3.3 United States (US) Decorative Cushions, Pillows and Blanket Market - Industry Life Cycle |
3.4 United States (US) Decorative Cushions, Pillows and Blanket Market - Porter's Five Forces |
3.5 United States (US) Decorative Cushions, Pillows and Blanket Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 United States (US) Decorative Cushions, Pillows and Blanket Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.7 United States (US) Decorative Cushions, Pillows and Blanket Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.8 United States (US) Decorative Cushions, Pillows and Blanket Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.9 United States (US) Decorative Cushions, Pillows and Blanket Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.10 United States (US) Decorative Cushions, Pillows and Blanket Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 United States (US) Decorative Cushions, Pillows and Blanket Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for home decor and interior design trends |
4.2.2 Growing popularity of online shopping for home goods |
4.2.3 Rising disposable income and consumer spending on household items |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices impacting production costs |
4.3.2 Competition from alternative home decor products |
4.3.3 Economic uncertainties affecting consumer purchasing power |
5 United States (US) Decorative Cushions, Pillows and Blanket Market Trends |
6 United States (US) Decorative Cushions, Pillows and Blanket Market, By Types |
6.1 United States (US) Decorative Cushions, Pillows and Blanket Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Decorative Cushions, Pillows and Blanket Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 United States (US) Decorative Cushions, Pillows and Blanket Market Revenues & Volume, By Decorative Cushions and Pillows, 2021- 2031F |
6.1.4 United States (US) Decorative Cushions, Pillows and Blanket Market Revenues & Volume, By Decorative Blankets, 2021- 2031F |
6.2 United States (US) Decorative Cushions, Pillows and Blanket Market, By Material |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Decorative Cushions, Pillows and Blanket Market Revenues & Volume, By Cotton, 2021- 2031F |
6.2.3 United States (US) Decorative Cushions, Pillows and Blanket Market Revenues & Volume, By Silk, 2021- 2031F |
6.2.4 United States (US) Decorative Cushions, Pillows and Blanket Market Revenues & Volume, By Wool, 2021- 2031F |
6.2.5 United States (US) Decorative Cushions, Pillows and Blanket Market Revenues & Volume, By Polyester, 2021- 2031F |
6.3 United States (US) Decorative Cushions, Pillows and Blanket Market, By Type |
6.3.1 Overview and Analysis |
6.3.2 United States (US) Decorative Cushions, Pillows and Blanket Market Revenues & Volume, By Printed, 2021- 2031F |
6.3.3 United States (US) Decorative Cushions, Pillows and Blanket Market Revenues & Volume, By Non-Printed, 2021- 2031F |
6.4 United States (US) Decorative Cushions, Pillows and Blanket Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 United States (US) Decorative Cushions, Pillows and Blanket Market Revenues & Volume, By Promotional, 2021- 2031F |
6.4.3 United States (US) Decorative Cushions, Pillows and Blanket Market Revenues & Volume, By Non-promotional, 2021- 2031F |
6.5 United States (US) Decorative Cushions, Pillows and Blanket Market, By End User |
6.5.1 Overview and Analysis |
6.5.2 United States (US) Decorative Cushions, Pillows and Blanket Market Revenues & Volume, By Residential, 2021- 2031F |
6.5.3 United States (US) Decorative Cushions, Pillows and Blanket Market Revenues & Volume, By Commercial, 2021- 2031F |
6.6 United States (US) Decorative Cushions, Pillows and Blanket Market, By Distribution Channel |
6.6.1 Overview and Analysis |
6.6.2 United States (US) Decorative Cushions, Pillows and Blanket Market Revenues & Volume, By Online, 2021- 2031F |
6.6.3 United States (US) Decorative Cushions, Pillows and Blanket Market Revenues & Volume, By Offline, 2021- 2031F |
7 United States (US) Decorative Cushions, Pillows and Blanket Market Import-Export Trade Statistics |
7.1 United States (US) Decorative Cushions, Pillows and Blanket Market Export to Major Countries |
7.2 United States (US) Decorative Cushions, Pillows and Blanket Market Imports from Major Countries |
8 United States (US) Decorative Cushions, Pillows and Blanket Market Key Performance Indicators |
8.1 Average order value (AOV) for decorative cushions, pillows, and blankets |
8.2 Customer retention rate for repeat purchases |
8.3 Website traffic and conversion rates for online retailers |
8.4 Social media engagement and brand awareness metrics |
8.5 Customer satisfaction scores and reviews for product quality and design |
9 United States (US) Decorative Cushions, Pillows and Blanket Market - Opportunity Assessment |
9.1 United States (US) Decorative Cushions, Pillows and Blanket Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 United States (US) Decorative Cushions, Pillows and Blanket Market Opportunity Assessment, By Material, 2021 & 2031F |
9.3 United States (US) Decorative Cushions, Pillows and Blanket Market Opportunity Assessment, By Type, 2021 & 2031F |
9.4 United States (US) Decorative Cushions, Pillows and Blanket Market Opportunity Assessment, By Application, 2021 & 2031F |
9.5 United States (US) Decorative Cushions, Pillows and Blanket Market Opportunity Assessment, By End User, 2021 & 2031F |
9.6 United States (US) Decorative Cushions, Pillows and Blanket Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 United States (US) Decorative Cushions, Pillows and Blanket Market - Competitive Landscape |
10.1 United States (US) Decorative Cushions, Pillows and Blanket Market Revenue Share, By Companies, 2024 |
10.2 United States (US) Decorative Cushions, Pillows and Blanket Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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