| Product Code: ETC099320 | Publication Date: Jun 2021 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The United States saw a decline in electric shaver imports in 2024, with China, Netherlands, Indonesia, Japan, and Mexico being the top exporting countries. Despite a negative Compound Annual Growth Rate (CAGR) of -12.8% from 2020 to 2024, the Herfindahl-Hirschman Index (HHI) indicated a high concentration of imports. The growth rate plummeted even further in 2024, with a significant decrease of -28.41% compared to the previous year. This trend suggests a challenging market environment for electric shaver imports into the US, potentially influenced by various factors such as changing consumer preferences or supply chain disruptions.

The United States electric shavers market is a dynamic and competitive industry characterized by a wide range of products catering to various consumer needs. With a growing emphasis on personal grooming and convenience, electric shavers have become increasingly popular among both men and women in the US. Key players in the market include industry giants such as Philips, Braun, and Panasonic, as well as emerging brands offering innovative features and designs. Factors driving market growth include technological advancements, increasing disposable income, and changing lifestyle trends. Product offerings range from basic entry-level models to high-end, feature-rich devices with options such as wet/dry shaving, precision trimming, and ergonomic designs. Market trends also indicate a growing demand for eco-friendly and sustainable electric shavers, reflecting consumer preferences for environmentally conscious products.
The US Electric shavers market is experiencing significant growth driven by a rising focus on personal grooming and convenience. Consumers are increasingly looking for advanced features such as precision cutting, longer battery life, and ergonomic designs. Multi-functional electric shavers that cater to different grooming needs are gaining popularity, leading to a shift towards hybrid models that can trim, shave, and style hair. Additionally, there is a growing demand for sustainable and eco-friendly electric shavers, with manufacturers incorporating recyclable materials and energy-efficient technologies. Online sales channels are also playing a crucial role in the market expansion, offering a wide range of options and convenient purchasing experiences for consumers. Overall, the US Electric shavers market is witnessing innovation, product diversification, and a focus on sustainability to meet evolving consumer preferences.
In the US Electric shavers market, one of the primary challenges faced is increasing competition from both traditional razor manufacturers and newer entrants offering innovative grooming solutions. The market is saturated with a wide range of products, leading to intense price competition and pressure on profit margins. Additionally, shifting consumer preferences towards natural and organic grooming products pose a challenge for electric shaver manufacturers to adapt and innovate their offerings. Moreover, the rapid pace of technological advancements requires companies to continuously invest in research and development to stay relevant and meet evolving consumer demands. Lastly, economic uncertainties and fluctuations in disposable income levels can impact consumer spending on non-essential items like electric shavers, further adding to the challenges faced by players in the US Electric shavers market.
The US Electric shavers market presents several investment opportunities due to the increasing adoption of grooming products, rising disposable income, and technological advancements in the industry. Key areas for investment include innovative product development focusing on features such as precision trimming, skin-friendly materials, and wireless charging capabilities to cater to evolving consumer preferences. Additionally, investing in marketing strategies to target specific consumer segments like millennials and men`s grooming enthusiasts can drive sales growth. Furthermore, exploring the potential for eco-friendly and sustainable electric shavers could also be a lucrative investment avenue considering the growing demand for environmentally conscious products. Overall, the US Electric shavers market offers opportunities for investors to capitalize on the market`s growth potential through product innovation, targeted marketing, and sustainability initiatives.
The United States government does not have specific policies targeting the electric shavers market. However, general consumer protection laws, trade regulations, and safety standards apply to electric shavers. The US Consumer Product Safety Commission oversees product safety regulations, ensuring that electric shavers meet safety standards. Additionally, the Federal Trade Commission monitors advertising practices to prevent deceptive marketing in the electric shavers market. Import and export regulations also impact the industry, with tariffs and trade agreements affecting the pricing and availability of electric shavers in the US market. Overall, while there are no direct government policies solely focused on electric shavers, various regulations and oversight mechanisms contribute to shaping the market dynamics in the United States.
The United States electric shavers market is poised for steady growth in the coming years, driven by factors such as increasing consumer preference for grooming products, technological advancements in electric shaver designs, and rising awareness about personal grooming among both men and women. The market is expected to witness a surge in demand for high-tech features such as precision trimming, wet and dry shaving capabilities, and longer battery life. Additionally, the growing trend of online shopping and e-commerce platforms offering a wide range of electric shavers at competitive prices will further propel market growth. Overall, the US electric shavers market is likely to experience a positive trajectory, with manufacturers focusing on innovation and product differentiation to cater to evolving consumer preferences.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Electric shavers Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Electric shavers Market Revenues & Volume, 2021 & 2027F |
3.3 United States (US) Electric shavers Market - Industry Life Cycle |
3.4 United States (US) Electric shavers Market - Porter's Five Forces |
3.5 United States (US) Electric shavers Market Revenues & Volume Share, By Product, 2021 & 2027F |
3.6 United States (US) Electric shavers Market Revenues & Volume Share, By End-user, 2021 & 2027F |
3.7 United States (US) Electric shavers Market Revenues & Volume Share, By Distribution Channel, 2021 & 2027F |
3.8 United States (US) Electric shavers Market Revenues & Volume Share, By Type, 2021 & 2027F |
4 United States (US) Electric shavers Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing focus on personal grooming and hygiene |
4.2.2 Technological advancements leading to more efficient and convenient electric shavers |
4.2.3 Growing disposable income and willingness to spend on personal care products |
4.3 Market Restraints |
4.3.1 Competition from traditional manual razors and other grooming products |
4.3.2 Price sensitivity of consumers towards electric shavers |
4.3.3 Concerns over skin irritation and sensitivity issues associated with electric shavers |
5 United States (US) Electric shavers Market Trends |
6 United States (US) Electric shavers Market, By Types |
6.1 United States (US) Electric shavers Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Electric shavers Market Revenues & Volume, By Product, 2018 - 2027F |
6.1.3 United States (US) Electric shavers Market Revenues & Volume, By Oil Shaver, 2018 - 2027F |
6.1.4 United States (US) Electric shavers Market Revenues & Volume, By Wet/Dry Shaver, 2018 - 2027F |
6.1.5 United States (US) Electric shavers Market Revenues & Volume, By Clippers, 2018 - 2027F |
6.1.6 United States (US) Electric shavers Market Revenues & Volume, By A Rotary Shaver, 2018 - 2027F |
6.1.7 United States (US) Electric shavers Market Revenues & Volume, By Accessories, 2018 - 2027F |
6.2 United States (US) Electric shavers Market, By End-user |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Electric shavers Market Revenues & Volume, By Male, 2018 - 2027F |
6.2.3 United States (US) Electric shavers Market Revenues & Volume, By Female, 2018 - 2027F |
6.3 United States (US) Electric shavers Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 United States (US) Electric shavers Market Revenues & Volume, By Health & Beauty Stores, 2018 - 2027F |
6.3.3 United States (US) Electric shavers Market Revenues & Volume, By General Merchandising/Mass Stores, 2018 - 2027F |
6.3.4 United States (US) Electric shavers Market Revenues & Volume, By Supermarkets & Hypermarkets, 2018 - 2027F |
6.3.5 United States (US) Electric shavers Market Revenues & Volume, By Others, 2018 - 2027F |
6.4 United States (US) Electric shavers Market, By Type |
6.4.1 Overview and Analysis |
6.4.2 United States (US) Electric shavers Market Revenues & Volume, By Rechargeable Shaver, 2018 - 2027F |
6.4.3 United States (US) Electric shavers Market Revenues & Volume, By Battery Type Shaver, 2018 - 2027F |
7 United States (US) Electric shavers Market Import-Export Trade Statistics |
7.1 United States (US) Electric shavers Market Export to Major Countries |
7.2 United States (US) Electric shavers Market Imports from Major Countries |
8 United States (US) Electric shavers Market Key Performance Indicators |
8.1 Adoption rate of new electric shaver technologies |
8.2 Average time spent on grooming activities per capita |
8.3 Number of new product launches in the electric shavers market |
8.4 Consumer satisfaction and loyalty rates towards electric shaver brands |
8.5 Growth in the male grooming industry landscape, including electric shavers |
9 United States (US) Electric shavers Market - Opportunity Assessment |
9.1 United States (US) Electric shavers Market Opportunity Assessment, By Product, 2021 & 2027F |
9.2 United States (US) Electric shavers Market Opportunity Assessment, By End-user, 2021 & 2027F |
9.3 United States (US) Electric shavers Market Opportunity Assessment, By Distribution Channel, 2021 & 2027F |
9.4 United States (US) Electric shavers Market Opportunity Assessment, By Type, 2021 & 2027F |
10 United States (US) Electric shavers Market - Competitive Landscape |
10.1 United States (US) Electric shavers Market Revenue Share, By Companies, 2021 |
10.2 United States (US) Electric shavers Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |