United States (US) Fortified Water Market (2025-2031) | Trends, Companies, Forecast, Growth, Industry, Analysis, Share, Competitive Landscape, Value, Outlook, Segmentation, Size & Revenue

Market Forecast By Ingredient (Vitamins, Minerals, Electrolytes, Herbal Supplements, Antioxidants, Oxygen, Fruit Extracts, Others), By Distribution Channel (Supermarket/Hypermarket, Specialty Stores, Online Stores, Others), By Function (Health & Wellness, Enegy & Rejuvenation, Weight Management, Hydration) And Competitive Landscape
Product Code: ETC9966491 Publication Date: Sep 2024 Updated Date: Nov 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Summon Dutta No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

United States (US) Fortified Water Market Top 5 Importing Countries and Market Competition (HHI) Analysis

The United States continued to see significant growth in fortified water imports in 2024, with top exporting countries including Fiji, Italy, Iceland, New Zealand, and Canada. Despite high concentration levels indicated by the HHI, the industry experienced a strong CAGR of 20.43% from 2020 to 2024. Notably, the growth rate from 2023 to 2024 stood at 5.46%, reflecting a sustained upward trajectory in the fortified water market. These trends suggest a robust demand for fortified water products in the US, with diverse sources contributing to the market`s expansion.

United States (US) Fortified Water Market Top 5 Importing Countries and Market Competition (HHI) Analysis

Key Highlights of the Report:

  • United States (US) Fortified Water Market Outlook
  • Market Size of United States (US) Fortified Water Market, 2024
  • Forecast of United States (US) Fortified Water Market, 2031
  • Historical Data and Forecast of United States (US) Fortified Water Revenues & Volume for the Period 2021- 2031
  • United States (US) Fortified Water Market Trend Evolution
  • United States (US) Fortified Water Market Drivers and Challenges
  • United States (US) Fortified Water Price Trends
  • United States (US) Fortified Water Porter's Five Forces
  • United States (US) Fortified Water Industry Life Cycle
  • Historical Data and Forecast of United States (US) Fortified Water Market Revenues & Volume By Ingredient for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Fortified Water Market Revenues & Volume By Vitamins for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Fortified Water Market Revenues & Volume By Minerals for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Fortified Water Market Revenues & Volume By Electrolytes for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Fortified Water Market Revenues & Volume By Herbal Supplements for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Fortified Water Market Revenues & Volume By Antioxidants for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Fortified Water Market Revenues & Volume By Oxygen for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Fortified Water Market Revenues & Volume By Fruit Extracts for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Vitamins Fortified Water Market Revenues & Volume By Others for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Fortified Water Market Revenues & Volume By Distribution Channel for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Fortified Water Market Revenues & Volume By Supermarket/Hypermarket for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Fortified Water Market Revenues & Volume By Specialty Stores for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Fortified Water Market Revenues & Volume By Online Stores for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Fortified Water Market Revenues & Volume By Others for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Fortified Water Market Revenues & Volume By Function for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Fortified Water Market Revenues & Volume By Health & Wellness for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Fortified Water Market Revenues & Volume By Enegy & Rejuvenation for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Fortified Water Market Revenues & Volume By Weight Management for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Fortified Water Market Revenues & Volume By Hydration for the Period 2021- 2031
  • United States (US) Fortified Water Import Export Trade Statistics
  • Market Opportunity Assessment By Ingredient
  • Market Opportunity Assessment By Distribution Channel
  • Market Opportunity Assessment By Function
  • United States (US) Fortified Water Top Companies Market Share
  • United States (US) Fortified Water Competitive Benchmarking By Technical and Operational Parameters
  • United States (US) Fortified Water Company Profiles
  • United States (US) Fortified Water Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 United States (US) Fortified Water Market Overview

3.1 United States (US) Country Macro Economic Indicators

3.2 United States (US) Fortified Water Market Revenues & Volume, 2021 & 2031F

3.3 United States (US) Fortified Water Market - Industry Life Cycle

3.4 United States (US) Fortified Water Market - Porter's Five Forces

3.5 United States (US) Fortified Water Market Revenues & Volume Share, By Ingredient, 2021 & 2031F

3.6 United States (US) Fortified Water Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

3.7 United States (US) Fortified Water Market Revenues & Volume Share, By Function, 2021 & 2031F

4 United States (US) Fortified Water Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing consumer awareness about health and wellness leading to a growing demand for functional beverages like fortified water.

4.2.2 Innovations in product formulations and packaging, such as enhanced flavors and convenient on-the-go packaging, driving market growth.

4.2.3 Rising concerns about hydration and the benefits of vitamins and minerals in fortified water among the health-conscious population.

4.3 Market Restraints

4.3.1 Price sensitivity among consumers, as fortified water products are often priced higher than regular bottled water.

4.3.2 Competition from other functional beverages like sports drinks, energy drinks, and enhanced waters impacting market share.

4.3.3 Regulatory challenges related to labeling requirements and health claims for fortified water products.

5 United States (US) Fortified Water Market Trends

6 United States (US) Fortified Water Market, By Types

6.1 United States (US) Fortified Water Market, By Ingredient

6.1.1 Overview and Analysis

6.1.2 United States (US) Fortified Water Market Revenues & Volume, By Ingredient, 2021- 2031F

6.1.3 United States (US) Fortified Water Market Revenues & Volume, By Vitamins, 2021- 2031F

6.1.4 United States (US) Fortified Water Market Revenues & Volume, By Minerals, 2021- 2031F

6.1.5 United States (US) Fortified Water Market Revenues & Volume, By Electrolytes, 2021- 2031F

6.1.6 United States (US) Fortified Water Market Revenues & Volume, By Herbal Supplements, 2021- 2031F

6.1.7 United States (US) Fortified Water Market Revenues & Volume, By Antioxidants, 2021- 2031F

6.1.8 United States (US) Fortified Water Market Revenues & Volume, By Oxygen, 2021- 2031F

6.1.9 United States (US) Fortified Water Market Revenues & Volume, By Others, 2021- 2031F

6.1.10 United States (US) Fortified Water Market Revenues & Volume, By Others, 2021- 2031F

6.2 United States (US) Fortified Water Market, By Distribution Channel

6.2.1 Overview and Analysis

6.2.2 United States (US) Fortified Water Market Revenues & Volume, By Supermarket/Hypermarket, 2021- 2031F

6.2.3 United States (US) Fortified Water Market Revenues & Volume, By Specialty Stores, 2021- 2031F

6.2.4 United States (US) Fortified Water Market Revenues & Volume, By Online Stores, 2021- 2031F

6.2.5 United States (US) Fortified Water Market Revenues & Volume, By Others, 2021- 2031F

6.3 United States (US) Fortified Water Market, By Function

6.3.1 Overview and Analysis

6.3.2 United States (US) Fortified Water Market Revenues & Volume, By Health & Wellness, 2021- 2031F

6.3.3 United States (US) Fortified Water Market Revenues & Volume, By Enegy & Rejuvenation, 2021- 2031F

6.3.4 United States (US) Fortified Water Market Revenues & Volume, By Weight Management, 2021- 2031F

6.3.5 United States (US) Fortified Water Market Revenues & Volume, By Hydration, 2021- 2031F

7 United States (US) Fortified Water Market Import-Export Trade Statistics

7.1 United States (US) Fortified Water Market Export to Major Countries

7.2 United States (US) Fortified Water Market Imports from Major Countries

8 United States (US) Fortified Water Market Key Performance Indicators

8.1 Consumer engagement metrics such as social media interactions, website traffic, and customer reviews related to fortified water brands.

8.2 Distribution expansion indicators including the number of retail outlets, partnerships with convenience stores, and online availability of fortified water products.

8.3 Consumer surveys and market research data on factors influencing purchase decisions, preferences for flavors, perceived health benefits, and willingness to pay for fortified water.

9 United States (US) Fortified Water Market - Opportunity Assessment

9.1 United States (US) Fortified Water Market Opportunity Assessment, By Ingredient, 2021 & 2031F

9.2 United States (US) Fortified Water Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

9.3 United States (US) Fortified Water Market Opportunity Assessment, By Function, 2021 & 2031F

10 United States (US) Fortified Water Market - Competitive Landscape

10.1 United States (US) Fortified Water Market Revenue Share, By Companies, 2024

10.2 United States (US) Fortified Water Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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