Product Code: ETC9968785 | Publication Date: Sep 2024 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The United States Kiwi Fruit Market is experiencing steady growth driven by increasing consumer awareness of the fruit`s health benefits and unique flavor profile. California leads kiwi fruit production in the US, with other states like Oregon and Washington also contributing. Importantly, New Zealand remains a significant supplier of high-quality kiwi fruit to the US market. The market is characterized by a mix of domestic production and imports to meet the year-round demand for kiwi fruit. Retail channels, including supermarkets and specialty stores, play a crucial role in making kiwi fruit accessible to consumers across the country. As consumers continue to prioritize health and wellness, the US kiwi fruit market is expected to see continued growth with opportunities for both domestic producers and importers to capitalize on the fruit`s popularity.
The US Kiwi fruit market is experiencing a growing demand due to increasing consumer awareness of the fruit`s health benefits and unique flavor. Key trends include a rise in the consumption of exotic fruits, preference for natural and healthy snacks, and a focus on sustainable and organic farming practices. Opportunities in the market lie in expanding product offerings to include value-added products like kiwi smoothies, juices, and dried kiwi snacks to cater to the changing consumer preferences. Additionally, targeting the millennial and health-conscious demographic through innovative marketing strategies and collaborations with retailers can further drive growth in the US Kiwi fruit market. Overall, the market presents a promising landscape for producers and retailers to capitalize on the rising popularity of Kiwi fruit among American consumers.
In the United States Kiwi Fruit Market, several challenges are faced by producers and sellers. One primary challenge is the limited domestic production of kiwi fruit, leading to a heavy reliance on imports, primarily from countries like New Zealand and Italy. This dependency on imports can result in supply chain disruptions, price fluctuations, and quality inconsistencies, impacting the overall market stability. Additionally, kiwi fruit is considered a niche product in the US market, with lower consumer awareness compared to more mainstream fruits like apples or oranges. This lack of awareness can make it challenging for producers to market and promote kiwi fruit effectively, limiting its market penetration and growth potential. Overall, addressing these challenges through increased domestic production, targeted marketing efforts, and supply chain improvements will be key to further developing the US kiwi fruit market.
The United States Kiwi Fruit Market is primarily driven by increasing consumer awareness of the health benefits associated with kiwi fruit consumption, such as high levels of vitamin C, fiber, and antioxidants. The growing trend towards healthy eating and a focus on incorporating more fruits and vegetables into daily diets has also contributed to the rising demand for kiwi fruit in the US. Additionally, the versatility of kiwi fruit in various culinary applications, including smoothies, salads, desserts, and snacks, has further fueled its popularity among consumers. Improved availability and accessibility of kiwi fruit due to advancements in transportation and distribution networks have also played a significant role in driving the market growth. Overall, these factors combined are expected to continue propelling the US Kiwi Fruit Market in the foreseeable future.
The United States does not produce kiwi fruit domestically on a large scale, so government policies related to the US kiwi fruit market primarily focus on import regulations, food safety standards, and trade agreements. The US Department of Agriculture (USDA) sets phytosanitary requirements to ensure imported kiwi fruit meets health and safety standards, while the Food and Drug Administration (FDA) oversees food safety regulations for both domestic and imported kiwi fruit. Additionally, trade agreements such as the North American Free Trade Agreement (NAFTA) and the United States-Mexico-Canada Agreement (USMCA) impact the importation of kiwi fruit into the US market by establishing tariff rates and trade rules. Overall, government policies aim to facilitate the importation of high-quality kiwi fruit while ensuring consumer safety and fair trade practices in the US market.
The future outlook for the United States Kiwi Fruit Market appears promising due to increasing consumer awareness of the health benefits associated with kiwi consumption. With a growing focus on healthy eating habits and the rising demand for exotic fruits, kiwis are likely to see a surge in popularity among US consumers. Additionally, advancements in transportation and storage technologies have made it easier to import kiwis from countries like New Zealand, further contributing to the market`s growth. As consumers seek out innovative and nutritious food options, the US Kiwi Fruit Market is poised for expansion, presenting opportunities for both domestic and international suppliers to capitalize on the growing demand for this flavorful and nutrient-rich fruit.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Kiwi Fruit Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Kiwi Fruit Market Revenues & Volume, 2021 & 2031F |
3.3 United States (US) Kiwi Fruit Market - Industry Life Cycle |
3.4 United States (US) Kiwi Fruit Market - Porter's Five Forces |
3.5 United States (US) Kiwi Fruit Market Revenues & Volume Share, By Consumption, 2021 & 2031F |
3.6 United States (US) Kiwi Fruit Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 United States (US) Kiwi Fruit Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 United States (US) Kiwi Fruit Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 United States (US) Kiwi Fruit Market Trends |
6 United States (US) Kiwi Fruit Market, By Types |
6.1 United States (US) Kiwi Fruit Market, By Consumption |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Kiwi Fruit Market Revenues & Volume, By Consumption, 2021- 2031F |
6.1.3 United States (US) Kiwi Fruit Market Revenues & Volume, By Direct Consumption, 2021- 2031F |
6.1.4 United States (US) Kiwi Fruit Market Revenues & Volume, By Jams, 2021- 2031F |
6.1.5 United States (US) Kiwi Fruit Market Revenues & Volume, By Sauce, 2021- 2031F |
6.1.6 United States (US) Kiwi Fruit Market Revenues & Volume, By Ice cream, 2021- 2031F |
6.1.7 United States (US) Kiwi Fruit Market Revenues & Volume, By Others, 2021- 2031F |
6.2 United States (US) Kiwi Fruit Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Kiwi Fruit Market Revenues & Volume, By Food & Beverages, 2021- 2031F |
6.2.3 United States (US) Kiwi Fruit Market Revenues & Volume, By Dietary Supplements, 2021- 2031F |
6.3 United States (US) Kiwi Fruit Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 United States (US) Kiwi Fruit Market Revenues & Volume, By Offline, 2021- 2031F |
6.3.3 United States (US) Kiwi Fruit Market Revenues & Volume, By Online, 2021- 2031F |
7 United States (US) Kiwi Fruit Market Import-Export Trade Statistics |
7.1 United States (US) Kiwi Fruit Market Export to Major Countries |
7.2 United States (US) Kiwi Fruit Market Imports from Major Countries |
8 United States (US) Kiwi Fruit Market Key Performance Indicators |
9 United States (US) Kiwi Fruit Market - Opportunity Assessment |
9.1 United States (US) Kiwi Fruit Market Opportunity Assessment, By Consumption, 2021 & 2031F |
9.2 United States (US) Kiwi Fruit Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 United States (US) Kiwi Fruit Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 United States (US) Kiwi Fruit Market - Competitive Landscape |
10.1 United States (US) Kiwi Fruit Market Revenue Share, By Companies, 2024 |
10.2 United States (US) Kiwi Fruit Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |