| Product Code: ETC9970534 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, millet flour import shipments to the United States saw a shift towards higher concentration, with top exporting countries like Canada, Thailand, and India dominating the market. Despite a slight decline in growth rate from 2023 to 2024, the compound annual growth rate (CAGR) over the past four years remained steady at 6.3%. This indicates a sustained demand for millet flour in the US market, with potential opportunities for exporters to capitalize on the trend.

The United States Millet Flour Market has been experiencing steady growth in recent years due to the increasing consumer demand for gluten-free and nutritious alternatives to traditional wheat flour. Millet flour, known for its nutty flavor and health benefits, has gained popularity among health-conscious consumers as it is rich in essential nutrients such as fiber, protein, and antioxidants. The market is driven by a rise in gluten intolerance and celiac disease cases, as well as a growing awareness of the health benefits associated with millet consumption. Major players in the US millet flour market include Bob`s Red Mill, Arrowhead Mills, and Shiloh Farms. The market is expected to continue to expand as more consumers seek out alternative flours for baking and cooking purposes.
The US Millet Flour Market is experiencing a surge in demand due to the growing popularity of gluten-free and ancient grains among health-conscious consumers. Millet flour is gaining traction as a nutritious alternative to traditional wheat flour, offering a range of health benefits such as being rich in fiber, protein, and essential nutrients. With the increasing prevalence of gluten sensitivities and celiac disease, the market for millet flour is projected to continue expanding. Opportunities for growth in the US Millet Flour Market include product innovation, such as introducing flavored or pre-mixed millet flour products, expanding distribution channels to reach a wider consumer base, and leveraging marketing strategies to educate consumers about the benefits of millet flour. Additionally, partnerships with food manufacturers and retailers could help drive further market penetration and increase consumer awareness.
In the US Millet Flour Market, some challenges include limited consumer awareness and understanding of millet flour as a gluten-free and nutritious alternative to traditional wheat flour. This lack of familiarity with millet flour may hinder its widespread adoption and consumption among the general population. Additionally, there may be challenges in sourcing high-quality millet grains consistently and at competitive prices, leading to potential supply chain disruptions. Another obstacle is the competition from other gluten-free flour alternatives, such as almond flour or coconut flour, which have gained more popularity and shelf space in recent years. To overcome these challenges, industry players may need to invest in targeted marketing campaigns to educate consumers about the benefits of millet flour, improve production efficiency, and establish strategic partnerships to ensure a steady supply of quality millet grains.
The United States Millet Flour Market is primarily driven by the increasing demand for gluten-free products among consumers with gluten intolerance or celiac disease. Millet flour is naturally gluten-free, making it a popular choice for individuals seeking alternative flour options. Additionally, the growing awareness about the nutritional benefits of millet, such as being rich in fiber, vitamins, and minerals, is also fueling the market growth. The rise in health-conscious consumers looking for whole grain products and the expanding market for organic and non-GMO food products further contribute to the increasing demand for millet flour in the US market. Moreover, the versatility of millet flour in various culinary applications, including baking, cooking, and as a thickening agent, is driving its adoption in both households and the foodservice industry.
Government policies related to the US Millet Flour Market primarily revolve around food safety regulations, labeling requirements, and trade agreements. The Food and Drug Administration (FDA) oversees the safety and quality of millet flour products, ensuring compliance with standards to protect consumer health. Additionally, labeling regulations mandate accurate and transparent information on packaging to inform consumers about the product`s contents and nutritional value. Trade agreements, such as the US-Mexico-Canada Agreement (USMCA), impact the import and export of millet flour, influencing market dynamics and pricing. Government policies aim to promote a competitive and transparent marketplace while safeguarding consumer interests and promoting food security. Compliance with these regulations is essential for businesses operating in the US Millet Flour Market to ensure market access and consumer trust.
The United States Millet Flour Market is expected to witness steady growth in the coming years due to increasing consumer awareness about the health benefits of millet flour. Millet flour is gluten-free, rich in nutrients, and versatile for use in various food products, making it appealing to health-conscious consumers. Factors such as the rising demand for alternative flours for gluten-free diets, the growing popularity of ethnic cuisines that use millet flour, and the increasing prevalence of celiac disease and gluten intolerance are driving the market. Additionally, the expanding availability of millet flour in supermarkets, online platforms, and specialty stores is expected to further boost market growth. Overall, the future outlook for the US Millet Flour Market appears promising, with opportunities for product innovation and market expansion.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Millet Flour Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Millet Flour Market Revenues & Volume, 2021 & 2031F |
3.3 United States (US) Millet Flour Market - Industry Life Cycle |
3.4 United States (US) Millet Flour Market - Porter's Five Forces |
3.5 United States (US) Millet Flour Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 United States (US) Millet Flour Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 United States (US) Millet Flour Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about gluten-free diets and health benefits of millet flour |
4.2.2 Growing demand for natural and organic ingredients in food products |
4.2.3 Rising popularity of alternative flours due to dietary restrictions and preferences |
4.3 Market Restraints |
4.3.1 Limited availability and awareness of millet flour compared to traditional flours |
4.3.2 Higher price point of millet flour compared to conventional wheat flour |
4.3.3 Challenges in distribution and shelf space in mainstream grocery stores |
5 United States (US) Millet Flour Market Trends |
6 United States (US) Millet Flour Market, By Types |
6.1 United States (US) Millet Flour Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Millet Flour Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 United States (US) Millet Flour Market Revenues & Volume, By Organic Millet Flour, 2021- 2031F |
6.1.4 United States (US) Millet Flour Market Revenues & Volume, By Normal Millet Flour, 2021- 2031F |
6.2 United States (US) Millet Flour Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Millet Flour Market Revenues & Volume, By Family use, 2021- 2031F |
6.2.3 United States (US) Millet Flour Market Revenues & Volume, By Commercial use, 2021- 2031F |
6.2.4 United States (US) Millet Flour Market Revenues & Volume, By Others, 2021- 2031F |
7 United States (US) Millet Flour Market Import-Export Trade Statistics |
7.1 United States (US) Millet Flour Market Export to Major Countries |
7.2 United States (US) Millet Flour Market Imports from Major Countries |
8 United States (US) Millet Flour Market Key Performance Indicators |
8.1 Number of new product launches incorporating millet flour |
8.2 Growth in the number of restaurants and bakeries offering millet flour-based products |
8.3 Increase in online searches and social media mentions related to millet flour recipes and products |
9 United States (US) Millet Flour Market - Opportunity Assessment |
9.1 United States (US) Millet Flour Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 United States (US) Millet Flour Market Opportunity Assessment, By Application, 2021 & 2031F |
10 United States (US) Millet Flour Market - Competitive Landscape |
10.1 United States (US) Millet Flour Market Revenue Share, By Companies, 2024 |
10.2 United States (US) Millet Flour Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |