United States (US) OTT TV and Video Market (2025-2031) | Forecast, Companies, Competitive Landscape, Growth, Industry, Value, Size & Revenue, Segmentation, Analysis, Outlook, Trends, Share

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3.1 United States (US) Country Macro Economic Indicators

3.2 United States (US) OTT TV and Video Market Revenues & Volume, 2021 & 2031F

3.3 United States (US) OTT TV and Video Market - Industry Life Cycle

3.4 United States (US) OTT TV and Video Market - Porter's Five Forces

3.5 United States (US) OTT TV and Video Market Revenues & Volume Share, By Source, 2021 & 2031F

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing internet penetration and access to high-speed internet services in the US.

4.2.2 Growing demand for on-demand and personalized content consumption.

4.2.3 Shift towards digital media consumption and preference for streaming services over traditional TV.

4.3 Market Restraints

4.3.1 Intense competition among OTT service providers leading to price wars and reduced profit margins.

4.3.2 Regulatory challenges and evolving policies impacting content licensing and distribution.

4.3.3 Concerns over data privacy and security leading to consumer hesitancy in adopting OTT services.

6.1 United States (US) OTT TV and Video Market, By Source

6.1.1 Overview and Analysis

6.1.2 United States (US) OTT TV and Video Market Revenues & Volume, By Source, 2021- 2031F

6.1.3 United States (US) OTT TV and Video Market Revenues & Volume, By SVOD, 2021- 2031F

6.1.4 United States (US) OTT TV and Video Market Revenues & Volume, By TVOD, 2021- 2031F

6.1.5 United States (US) OTT TV and Video Market Revenues & Volume, By AVOD, 2021- 2031F

7.1 United States (US) OTT TV and Video Market Export to Major Countries

7.2 United States (US) OTT TV and Video Market Imports from Major Countries

8.1 Average revenue per user (ARPU) for OTT services in the US market.

8.2 Subscriber retention rate and churn rate for OTT platforms.

8.3 Average viewing time per user on OTT platforms.

8.4 Adoption rate of new technologies and features by OTT service providers.

8.5 Customer satisfaction scores and feedback on content offerings and user experience.

9.1 United States (US) OTT TV and Video Market Opportunity Assessment, By Source, 2021 & 2031F

10.1 United States (US) OTT TV and Video Market Revenue Share, By Companies, 2024

10.2 United States (US) OTT TV and Video Market Competitive Benchmarking, By Operating and Technical Parameters