| Product Code: ETC042881 | Publication Date: Jan 2021 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The United States saw a consistent increase in primer imports from top countries such as Canada, Mexico, Germany, Spain, and Taiwan in 2024, with a high concentration in the market. Despite a slight decline in growth rate from 2023 to 2024, the compound annual growth rate for 2020-2024 stood at a solid 7.05%. This indicates a continued demand for primers in the US market, with key players maintaining their foothold and contributing to the overall growth of the industry.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Primers Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Primers Market Revenues & Volume, 2019 & 2026F |
3.3 United States (US) Primers Market - Industry Life Cycle |
3.4 United States (US) Primers Market - Porter's Five Forces |
3.5 United States (US) Primers Market Revenues & Volume Share, By Material, 2019 & 2026F |
3.6 United States (US) Primers Market Revenues & Volume Share, By Applications, 2019 & 2026F |
3.7 United States (US) Primers Market Revenues & Volume Share, By End-Use Industry, 2019 & 2026F |
4 United States (US) Primers Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for cosmetic products in the US |
4.2.2 Growing awareness about skincare routines and the use of primers |
4.2.3 Innovation in primer formulations and application techniques |
4.3 Market Restraints |
4.3.1 Competition from substitute products like BB creams and tinted moisturizers |
4.3.2 Fluctuating raw material prices impacting production costs |
4.3.3 Stringent regulations on ingredients used in primers |
5 United States (US) Primers Market Trends |
6 United States (US) Primers Market, By Types |
6.1 United States (US) Primers Market, By Material |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Primers Market Revenues & Volume, By Material, 2016 - 2026F |
6.1.3 United States (US) Primers Market Revenues & Volume, By Dispersants, 2016 - 2026F |
6.1.4 United States (US) Primers Market Revenues & Volume, By Epoxy Resins, 2016 - 2026F |
6.1.5 United States (US) Primers Market Revenues & Volume, By Biocides, 2016 - 2026F |
6.1.6 United States (US) Primers Market Revenues & Volume, By Others, 2016 - 2026F |
6.2 United States (US) Primers Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Primers Market Revenues & Volume, By Concrete, 2016 - 2026F |
6.2.3 United States (US) Primers Market Revenues & Volume, By Wood, 2016 - 2026F |
6.2.4 United States (US) Primers Market Revenues & Volume, By Metal, 2016 - 2026F |
6.2.5 United States (US) Primers Market Revenues & Volume, By Plastic, 2016 - 2026F |
6.2.6 United States (US) Primers Market Revenues & Volume, By Others, 2016 - 2026F |
6.3 United States (US) Primers Market, By End-Use Industry |
6.3.1 Overview and Analysis |
6.3.2 United States (US) Primers Market Revenues & Volume, By Automotive, 2016 - 2026F |
6.3.3 United States (US) Primers Market Revenues & Volume, By Marine, 2016 - 2026F |
6.3.4 United States (US) Primers Market Revenues & Volume, By Building & Construction, 2016 - 2026F |
6.3.5 United States (US) Primers Market Revenues & Volume, By Others, 2016 - 2026F |
7 United States (US) Primers Market Import-Export Trade Statistics |
7.1 United States (US) Primers Market Export to Major Countries |
7.2 United States (US) Primers Market Imports from Major Countries |
8 United States (US) Primers Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms related to primers |
8.2 Number of new product launches and innovations in the primer market |
8.3 Growth in the number of beauty influencers and makeup tutorials featuring primers |
9 United States (US) Primers Market - Opportunity Assessment |
9.1 United States (US) Primers Market Opportunity Assessment, By Material, 2019 & 2026F |
9.2 United States (US) Primers Market Opportunity Assessment, By Applications, 2019 & 2026F |
9.3 United States (US) Primers Market Opportunity Assessment, By End-Use Industry, 2019 & 2026F |
10 United States (US) Primers Market - Competitive Landscape |
10.1 United States (US) Primers Market Revenue Share, By Companies, 2024 |
10.2 United States (US) Primers Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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