| Product Code: ETC214633 | Publication Date: May 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 |
In 2024, the United States continued to see a high concentration of raincoat and umbrella import shipments, with top countries including China, Italy, Canada, Vietnam, and Belgium. Despite a negative Compound Annual Growth Rate (CAGR) of -1.43% from 2020 to 2024, the industry experienced a significant decline in growth rate from 2023 to 2024 at -31.96%. This indicates a challenging environment for importers in the raincoat and umbrella market, suggesting potential shifts in consumer preferences or market dynamics impacting trade patterns.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Raincoat Umbrella Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Raincoat Umbrella Market Revenues & Volume, 2021 & 2031F |
3.3 United States (US) Raincoat Umbrella Market - Industry Life Cycle |
3.4 United States (US) Raincoat Umbrella Market - Porter's Five Forces |
3.5 United States (US) Raincoat Umbrella Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 United States (US) Raincoat Umbrella Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 United States (US) Raincoat Umbrella Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the importance of staying dry during rainy weather |
4.2.2 Growing demand for fashionable and functional rain gear |
4.2.3 Rising concerns about climate change leading to more frequent and intense rain events |
4.3 Market Restraints |
4.3.1 Seasonal nature of the raincoat umbrella market, with higher demand during rainy seasons |
4.3.2 Competition from alternative rain protection products such as waterproof jackets and hats |
5 United States (US) Raincoat Umbrella Market Trends |
6 United States (US) Raincoat Umbrella Market, By Types |
6.1 United States (US) Raincoat Umbrella Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Raincoat Umbrella Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 United States (US) Raincoat Umbrella Market Revenues & Volume, By Nylon Raincoat Umbrella, 2021 - 2031F |
6.1.4 United States (US) Raincoat Umbrella Market Revenues & Volume, By Vinyl Raincoat Umbrella, 2021 - 2031F |
6.1.5 United States (US) Raincoat Umbrella Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 United States (US) Raincoat Umbrella Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Raincoat Umbrella Market Revenues & Volume, By Adults, 2021 - 2031F |
6.2.3 United States (US) Raincoat Umbrella Market Revenues & Volume, By Children, 2021 - 2031F |
7 United States (US) Raincoat Umbrella Market Import-Export Trade Statistics |
7.1 United States (US) Raincoat Umbrella Market Export to Major Countries |
7.2 United States (US) Raincoat Umbrella Market Imports from Major Countries |
8 United States (US) Raincoat Umbrella Market Key Performance Indicators |
8.1 Average number of rainy days per year in the United States |
8.2 Percentage of households owning raincoats or umbrellas |
8.3 Frequency of extreme weather events in the US |
8.4 Number of social media influencers promoting raincoat umbrella brands |
8.5 Adoption rate of sustainable and eco-friendly rain gear |
9 United States (US) Raincoat Umbrella Market - Opportunity Assessment |
9.1 United States (US) Raincoat Umbrella Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 United States (US) Raincoat Umbrella Market Opportunity Assessment, By Application, 2021 & 2031F |
10 United States (US) Raincoat Umbrella Market - Competitive Landscape |
10.1 United States (US) Raincoat Umbrella Market Revenue Share, By Companies, 2024 |
10.2 United States (US) Raincoat Umbrella Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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