Product Code: ETC4540802 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The United States specialty malt market is experiencing steady growth driven by the increasing demand for craft beers, flavored spirits, and non-alcoholic beverages. Specialty malts, such as caramel malt, chocolate malt, and roasted malt, are valued for their unique flavors and colors they impart to beverages. The market is characterized by a diverse range of products catering to various brewing and distilling applications. Key players in the market include malting companies like Briess Malt & Ingredients Co., Country Malt Group, and Great Western Malting, who offer a wide selection of specialty malt products to meet the evolving needs of the beverage industry. The market is also witnessing innovation in malt processing techniques and sustainability practices to meet the growing consumer preference for natural and high-quality ingredients.
The US Specialty Malt Market is experiencing growth fueled by the increasing demand for craft beers and spirits. Craft brewers and distillers are seeking unique flavors and profiles, driving the need for a variety of specialty malts such as caramel, roasted, and smoked malts. Consumers are also becoming more interested in exploring different flavor profiles, leading to the popularity of specialty malt products. Opportunities exist for malt suppliers to innovate and develop new specialty malt varieties to cater to this demand. Additionally, the use of specialty malts in non-alcoholic beverages and food products presents a potential avenue for market expansion. Collaborations between malt producers and craft beverage manufacturers can further drive growth and differentiation in the US Specialty Malt Market.
In the US Specialty Malt Market, some key challenges include increasing competition from international players, fluctuating raw material prices, and evolving consumer preferences. The growing popularity of craft beers and artisanal products has led to a rise in demand for specialty malts, putting pressure on domestic suppliers to innovate and differentiate their products. Additionally, the need for sustainable and organic malt options adds complexity to the supply chain and production processes. With the market constantly evolving, companies in the US Specialty Malt Market must stay agile, invest in research and development, and maintain strong relationships with brewers to ensure continued success in this competitive industry.
The United States specialty malt market is being driven by several key factors. Firstly, the increasing consumer demand for craft beers and spirits has led to a growing need for specialty malts, which offer unique flavors and characteristics. Additionally, the expanding popularity of home brewing and microbreweries has further fueled the demand for specialty malts. Moreover, the trend towards premiumization in the beverage industry, where consumers are willing to pay more for high-quality products, has also contributed to the growth of the specialty malt market. Furthermore, the versatility of specialty malts in various applications, such as brewing, distilling, and baking, has broadened their appeal to a wider range of industries, driving further market expansion.
Government policies related to the US Specialty Malt Market primarily focus on regulations related to production, labeling, and taxation. The Alcohol and Tobacco Tax and Trade Bureau (TTB) oversees the production and labeling requirements for specialty malt products, ensuring compliance with standards and specifications. Additionally, the TTB imposes excise taxes on alcoholic beverages, including specialty malt products, which can impact pricing and consumer demand. The US Department of Agriculture (USDA) also plays a role in supporting the malt industry through research, grants, and market development programs. Overall, government policies aim to maintain quality standards, promote fair competition, and support the growth of the specialty malt market in the US.
The future outlook for the United States specialty malt market appears promising, driven by increasing consumer demand for craft beer and spirits. Specialty malts are valued for their unique flavors and colors, making them essential ingredients for craft brewers and distillers looking to differentiate their products in a competitive market. Additionally, the growing popularity of home brewing and the rising interest in experimental flavors are expected to further boost the demand for specialty malts. With a shift towards premiumization and artisanal products, the US specialty malt market is likely to experience steady growth in the coming years, presenting opportunities for malt producers to innovate and expand their product offerings to cater to evolving consumer preferences.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Specialty Malt Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Specialty Malt Market Revenues & Volume, 2021 & 2031F |
3.3 United States (US) Specialty Malt Market - Industry Life Cycle |
3.4 United States (US) Specialty Malt Market - Porter's Five Forces |
3.5 United States (US) Specialty Malt Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 United States (US) Specialty Malt Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 United States (US) Specialty Malt Market Revenues & Volume Share, By Source, 2021 & 2031F |
4 United States (US) Specialty Malt Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer demand for craft beer and spirits, which use specialty malts as key ingredients |
4.2.2 Growing awareness and preference for specialty malt flavors and profiles among consumers |
4.2.3 Expansion of microbreweries and craft distilleries in the US, driving the demand for specialty malts |
4.3 Market Restraints |
4.3.1 Fluctuations in raw material prices, such as barley and wheat, impacting the cost of specialty malts |
4.3.2 Regulatory challenges related to alcohol production and labeling affecting the market |
4.3.3 Competition from other brewing ingredients and substitutes impacting the market growth |
5 United States (US) Specialty Malt Market Trends |
6 United States (US) Specialty Malt Market, By Types |
6.1 United States (US) Specialty Malt Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Specialty Malt Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 United States (US) Specialty Malt Market Revenues & Volume, By Roasted, 2021 - 2031F |
6.1.4 United States (US) Specialty Malt Market Revenues & Volume, By Crystal, 2021 - 2031F |
6.1.5 United States (US) Specialty Malt Market Revenues & Volume, By Dark, 2021 - 2031F |
6.2 United States (US) Specialty Malt Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Specialty Malt Market Revenues & Volume, By Brewing, 2021 - 2031F |
6.2.3 United States (US) Specialty Malt Market Revenues & Volume, By Distilling, 2021 - 2031F |
6.2.4 United States (US) Specialty Malt Market Revenues & Volume, By Non-alcoholic Malt Beverages, 2021 - 2031F |
6.2.5 United States (US) Specialty Malt Market Revenues & Volume, By Bakery, 2021 - 2031F |
6.3 United States (US) Specialty Malt Market, By Source |
6.3.1 Overview and Analysis |
6.3.2 United States (US) Specialty Malt Market Revenues & Volume, By Barley, 2021 - 2031F |
6.3.3 United States (US) Specialty Malt Market Revenues & Volume, By Wheat, 2021 - 2031F |
6.3.4 United States (US) Specialty Malt Market Revenues & Volume, By Rye, 2021 - 2031F |
7 United States (US) Specialty Malt Market Import-Export Trade Statistics |
7.1 United States (US) Specialty Malt Market Export to Major Countries |
7.2 United States (US) Specialty Malt Market Imports from Major Countries |
8 United States (US) Specialty Malt Market Key Performance Indicators |
8.1 Average selling price of specialty malts |
8.2 Number of new product launches featuring specialty malts |
8.3 Percentage of craft breweries and distilleries using specialty malts in their products |
9 United States (US) Specialty Malt Market - Opportunity Assessment |
9.1 United States (US) Specialty Malt Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 United States (US) Specialty Malt Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 United States (US) Specialty Malt Market Opportunity Assessment, By Source, 2021 & 2031F |
10 United States (US) Specialty Malt Market - Competitive Landscape |
10.1 United States (US) Specialty Malt Market Revenue Share, By Companies, 2024 |
10.2 United States (US) Specialty Malt Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |