| Product Code: ETC348001 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The United States of America Steviol Glycoside Market may undergo a gradual slowdown in growth rates between 2025 and 2029. Starting high at 7.12% in 2025, the market steadily declines to 5.53% by 2029.

The United States Steviol Glycoside Market is currently experiencing robust growth driven by increasing consumer preference for natural and zero-calorie sweeteners. Steviol glycosides, derived from the Stevia plant, are gaining popularity as a healthier alternative to traditional sweeteners due to their zero-calorie content and natural origin. Factors such as rising health consciousness, concerns over the negative effects of artificial sweeteners, and the growing trend towards clean label products are fueling the demand for steviol glycosides in various industries including food and beverage, pharmaceuticals, and personal care. Key players in the US steviol glycoside market are focusing on product innovation, expanding their product portfolios, and strategic partnerships to capitalize on the growing demand and stay competitive in the market.
The US Steviol Glycoside market is experiencing strong growth driven by the increasing consumer demand for natural, low-calorie sweeteners. Steviol glycosides, derived from the Stevia plant, are gaining popularity as a sugar substitute in various food and beverage products due to their zero-calorie content and natural origin. The growing awareness about the health risks associated with high sugar consumption is driving the demand for steviol glycosides as a healthier alternative. Additionally, the clean label trend is further fueling the market growth as consumers seek transparency and natural ingredients in their food products. Key players in the market are investing in research and development to introduce innovative steviol glycoside-based products to cater to the evolving consumer preferences for healthier and natural sweetening options.
The United States Steviol Glycoside Market faces several challenges, including regulatory hurdles related to the approval process for new steviol glycoside products, consumer perception and acceptance of stevia-based products, competition from artificial sweeteners, and the fluctuating prices of stevia leaves due to factors such as weather conditions and agricultural practices. Additionally, there is a lack of standardized testing methods for steviol glycosides, which can lead to inconsistencies in product quality and labeling. These challenges can hinder the growth of the US Steviol Glycoside Market and require companies in the industry to invest in research and development, marketing efforts, and regulatory compliance to overcome these obstacles and tap into the market`s full potential.
The United States Steviol Glycoside Market presents promising investment opportunities due to the increasing consumer demand for natural sweeteners and the growing awareness about the health benefits of stevia-based products. With the rising concerns over obesity and diabetes, there is a shift towards healthier alternatives to sugar, making steviol glycosides an attractive option for food and beverage manufacturers. Additionally, the FDA`s approval of stevia as a Generally Recognized as Safe (GRAS) ingredient has further boosted its market potential. Investors can consider opportunities in stevia production, product development, and distribution channels to capitalize on the expanding market for natural sweeteners in the US. However, it is essential to stay updated on regulatory changes and consumer preferences to make informed investment decisions in this dynamic market.
In the United States, the Food and Drug Administration (FDA) has approved the use of steviol glycosides, a natural sweetener derived from the stevia plant, as a food additive. The FDA considers steviol glycosides as Generally Recognized as Safe (GRAS) for use in food and beverages. Additionally, the US Department of Agriculture (USDA) has set standards for the labeling of products containing steviol glycosides to ensure transparency for consumers. The US government`s policies support the use of steviol glycosides as a sugar substitute in various food and beverage products, contributing to the growth of the steviol glycoside market in the country.
The United States Steviol Glycoside Market is poised for significant growth in the coming years due to increasing consumer demand for natural sweeteners and the rising awareness of health benefits associated with stevia-based products. The market is projected to expand as food and beverage manufacturers increasingly incorporate steviol glycosides into their products as a sugar substitute. Factors such as the growing prevalence of diabetes, obesity, and other health concerns are driving the shift towards healthier alternatives, further fueling the market growth. Additionally, advancements in extraction technologies and the development of new stevia varieties are expected to enhance product quality and drive market competitiveness. Overall, the US Steviol Glycoside Market is forecasted to experience robust growth as consumers continue to prioritize health and wellness in their dietary choices.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Steviol Glycoside Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Steviol Glycoside Market Revenues & Volume, 2021 & 2031F |
3.3 United States (US) Steviol Glycoside Market - Industry Life Cycle |
3.4 United States (US) Steviol Glycoside Market - Porter's Five Forces |
3.5 United States (US) Steviol Glycoside Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 United States (US) Steviol Glycoside Market Revenues & Volume Share, By End Use Industry, 2021 & 2031F |
4 United States (US) Steviol Glycoside Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of steviol glycosides as a natural sweetener |
4.2.2 Growing demand for low-calorie and natural sweeteners in the food and beverage industry |
4.2.3 Rising prevalence of diabetes and obesity, leading to a shift towards healthier sugar alternatives |
4.3 Market Restraints |
4.3.1 Challenges in achieving the desired taste profile compared to traditional sugar |
4.3.2 Regulatory hurdles and uncertainty surrounding the classification of steviol glycosides as a food additive |
4.3.3 Competition from other natural sweeteners like monk fruit extract and erythritol |
5 United States (US) Steviol Glycoside Market Trends |
6 United States (US) Steviol Glycoside Market, By Types |
6.1 United States (US) Steviol Glycoside Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Steviol Glycoside Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 United States (US) Steviol Glycoside Market Revenues & Volume, By Stevioside, 2021-2031F |
6.2 United States (US) Steviol Glycoside Market, By End Use Industry |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Steviol Glycoside Market Revenues & Volume, By Beverage, 2021-2031F |
7 United States (US) Steviol Glycoside Market Import-Export Trade Statistics |
7.1 United States (US) Steviol Glycoside Market Export to Major Countries |
7.2 United States (US) Steviol Glycoside Market Imports from Major Countries |
8 United States (US) Steviol Glycoside Market Key Performance Indicators |
8.1 Consumer adoption rate of products containing steviol glycosides |
8.2 Number of new product launches incorporating steviol glycosides |
8.3 Research and development investment in improving the taste and versatility of steviol glycosides |
9 United States (US) Steviol Glycoside Market - Opportunity Assessment |
9.1 United States (US) Steviol Glycoside Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 United States (US) Steviol Glycoside Market Opportunity Assessment, By End Use Industry, 2021 & 2031F |
10 United States (US) Steviol Glycoside Market - Competitive Landscape |
10.1 United States (US) Steviol Glycoside Market Revenue Share, By Companies, 2021 |
10.2 United States (US) Steviol Glycoside Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |