| Product Code: ETC176660 | Publication Date: Jan 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
USA Sweet Potatoes market currently, in 2023, has witnessed an HHI of 4725, Which has increased slightly as compared to the HHI of 3694 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The United States sweet potatoes market is experiencing steady growth driven by increasing consumer awareness of the vegetable`s health benefits and versatility in various cuisines. The market is characterized by a wide variety of sweet potato products such as fresh produce, processed foods, and ingredients used in foodservice establishments. Factors contributing to market growth include rising demand for natural and organic products, as well as the popularity of plant-based diets. Additionally, sweet potatoes are being recognized for their high nutritional value, including being rich in fiber, vitamins, and antioxidants. Key players in the US sweet potatoes market include farmers, processors, distributors, and retailers who are focusing on product innovation, sustainable practices, and expanding distribution channels to meet the growing consumer demand.
The United States sweet potatoes market is currently experiencing a growing demand due to the increasing popularity of healthy and natural foods. Consumers are seeking out sweet potatoes for their nutritional benefits, including being high in fiber, vitamins, and antioxidants. The market has also seen a rise in innovative sweet potato products, such as sweet potato fries, chips, and ready-to-eat meals, catering to the convenience-seeking consumers. Additionally, there is a trend towards sustainable and locally sourced sweet potatoes, with consumers showing a preference for products that are environmentally friendly and support local farmers. Overall, the US sweet potatoes market is expected to continue its growth trajectory as consumers prioritize health, convenience, and sustainability in their food choices.
In the US Sweet Potatoes Market, challenges include fluctuating weather patterns impacting crop yields, competition from other root vegetables, such as regular potatoes, and the perishable nature of sweet potatoes leading to storage and transportation challenges. Additionally, consumer perception and awareness of sweet potatoes as a versatile and healthy food option compared to other starches can also be a challenge. Market fluctuations in pricing and demand, as well as the need for sustainable farming practices to meet consumer preferences for organic and locally sourced produce, further contribute to the complexities in the US sweet potatoes market. Overall, addressing these challenges requires strategic marketing efforts, innovative farming techniques, and strong supply chain management to ensure the continued growth and success of the sweet potatoes market in the US.
Investment opportunities in the US Sweet Potatoes Market are promising due to the increasing consumer demand for healthy and convenient food options. Potential opportunities include investing in sweet potato farming operations to capitalize on the growing demand for this nutritious vegetable. Additionally, investing in processing and packaging facilities can help meet the demand for value-added sweet potato products such as sweet potato fries, chips, and purees. Furthermore, there is a potential for investing in research and development to create innovative sweet potato-based products to cater to changing consumer preferences. With the rising popularity of sweet potatoes as a versatile and nutrient-rich food source, investors can explore various avenues within the US Sweet Potatoes Market to capitalize on this growing trend and potentially generate attractive returns.
Government policies related to the US Sweet Potatoes Market primarily focus on agricultural regulations, trade agreements, and nutritional programs. The US Department of Agriculture (USDA) plays a significant role in monitoring production, quality standards, and market trends for sweet potatoes. Policies such as farm subsidies, crop insurance, and research funding support sweet potato farmers to ensure a stable supply. Trade agreements with countries like Canada and Mexico impact imports and exports of sweet potatoes, influencing market prices. Additionally, government-funded nutritional programs like school lunch initiatives promote the consumption of sweet potatoes, boosting demand in the market. Overall, government policies aim to support the US sweet potatoes market through regulations, trade deals, and nutritional programs to ensure its sustainability and growth.
The future outlook for the United States Sweet Potatoes Market appears promising due to increasing consumer awareness of the health benefits of sweet potatoes. With a growing emphasis on healthy eating habits, sweet potatoes are gaining popularity as a nutritious and versatile ingredient in various culinary applications. Additionally, the rising demand for plant-based and natural food products further drives the market growth. As the food industry continues to innovate and introduce new sweet potato-based products, the market is expected to witness steady expansion. Factors such as sustainability practices in agriculture, technological advancements in cultivation methods, and the increasing availability of organic sweet potatoes are likely to contribute to the market`s positive trajectory in the coming years.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Sweet Potatoes Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Sweet Potatoes Market Revenues & Volume, 2021 & 2031F |
3.3 United States (US) Sweet Potatoes Market - Industry Life Cycle |
3.4 United States (US) Sweet Potatoes Market - Porter's Five Forces |
3.5 United States (US) Sweet Potatoes Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 United States (US) Sweet Potatoes Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.7 United States (US) Sweet Potatoes Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 United States (US) Sweet Potatoes Market Revenues & Volume Share, By End-use, 2021 & 2031F |
4 United States (US) Sweet Potatoes Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of sweet potatoes |
4.2.2 Rising demand for natural and organic food products |
4.2.3 Growing popularity of sweet potato-based snacks and convenience foods |
4.3 Market Restraints |
4.3.1 Seasonal availability impacting supply chain and pricing |
4.3.2 Competition from other root vegetables and alternative carbohydrate sources |
4.3.3 Vulnerability to weather conditions affecting crop yield |
5 United States (US) Sweet Potatoes Market Trends |
6 United States (US) Sweet Potatoes Market, By Types |
6.1 United States (US) Sweet Potatoes Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Sweet Potatoes Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 United States (US) Sweet Potatoes Market Revenues & Volume, By Fresh, 2021 - 2031F |
6.1.4 United States (US) Sweet Potatoes Market Revenues & Volume, By Frozen, 2021 - 2031F |
6.1.5 United States (US) Sweet Potatoes Market Revenues & Volume, By Dried, 2021 - 2031F |
6.1.6 United States (US) Sweet Potatoes Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 United States (US) Sweet Potatoes Market, By Form |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Sweet Potatoes Market Revenues & Volume, By Whole Product, 2021 - 2031F |
6.2.3 United States (US) Sweet Potatoes Market Revenues & Volume, By Paste, 2021 - 2031F |
6.2.4 United States (US) Sweet Potatoes Market Revenues & Volume, By Flour, 2021 - 2031F |
6.2.5 United States (US) Sweet Potatoes Market Revenues & Volume, By Others, 2021 - 2031F |
6.3 United States (US) Sweet Potatoes Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 United States (US) Sweet Potatoes Market Revenues & Volume, By Food, 2021 - 2031F |
6.3.3 United States (US) Sweet Potatoes Market Revenues & Volume, By Beverage, 2021 - 2031F |
6.3.4 United States (US) Sweet Potatoes Market Revenues & Volume, By Animal feed, 2021 - 2031F |
6.3.5 United States (US) Sweet Potatoes Market Revenues & Volume, By Others, 2021 - 2031F |
6.4 United States (US) Sweet Potatoes Market, By End-use |
6.4.1 Overview and Analysis |
6.4.2 United States (US) Sweet Potatoes Market Revenues & Volume, By Commercial, 2021 - 2031F |
6.4.3 United States (US) Sweet Potatoes Market Revenues & Volume, By Residential, 2021 - 2031F |
7 United States (US) Sweet Potatoes Market Import-Export Trade Statistics |
7.1 United States (US) Sweet Potatoes Market Export to Major Countries |
7.2 United States (US) Sweet Potatoes Market Imports from Major Countries |
8 United States (US) Sweet Potatoes Market Key Performance Indicators |
8.1 Average selling price of sweet potatoes |
8.2 Number of new product launches featuring sweet potatoes |
8.3 Consumption per capita of sweet potatoes |
8.4 Percentage of agricultural land dedicated to sweet potato cultivation |
8.5 Number of sweet potato farms utilizing sustainable farming practices |
9 United States (US) Sweet Potatoes Market - Opportunity Assessment |
9.1 United States (US) Sweet Potatoes Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 United States (US) Sweet Potatoes Market Opportunity Assessment, By Form, 2021 & 2031F |
9.3 United States (US) Sweet Potatoes Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 United States (US) Sweet Potatoes Market Opportunity Assessment, By End-use, 2021 & 2031F |
10 United States (US) Sweet Potatoes Market - Competitive Landscape |
10.1 United States (US) Sweet Potatoes Market Revenue Share, By Companies, 2024 |
10.2 United States (US) Sweet Potatoes Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |