United States (US) Toaster Market Outlook | Companies, Industry, Size, Value, Share, Forecast, Growth, COVID-19 IMPACT, Analysis, Trends & Revenue

Market Forecast By Product (Pop-up Toasters, Toaster Oven, Conveyor Toasters), By Application (Commercial, Residential) And Competitive Landscape
Product Code: ETC271921 Publication Date: Aug 2022 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Summon Dutta No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

United States of America Toaster Market Size Growth Rate


The United States of America Toaster Market is projected to witness mixed growth rate patterns during 2025 to 2029. Growth accelerates to 5.68% in 2026, following an initial rate of 5.61%, before easing to 1.44% at the end of the period.

United States of America Toaster Market Growth Rate

United States (US) Toaster Market Overview

The United States toaster market is a mature and competitive industry dominated by established brands such as Cuisinart, KitchenAid, and Black+Decker. The market offers a wide range of options to consumers, including traditional pop-up toasters, toaster ovens, and specialty toasters with advanced features like digital controls and extra-wide slots. Key trends driving market growth include the demand for multi-functional appliances, energy-efficient models, and aesthetically pleasing designs. The market is also influenced by changing consumer lifestyles, with an increasing focus on convenience and time-saving solutions. E-commerce channels have become increasingly important for toaster sales, offering consumers a convenient way to compare products and prices. Overall, the US toaster market is expected to continue evolving with technological advancements and shifting consumer preferences.

United States (US) Toaster Market Trends

One of the current trends in the United States Toaster Market is the growing demand for smart toasters that offer advanced features such as wireless connectivity, mobile app integration, and customizable toasting settings. Consumers are increasingly looking for convenience and technology-driven solutions in their kitchen appliances, leading to the popularity of smart toasters that allow for remote operation and precise control over toasting preferences. Additionally, there is a rising interest in eco-friendly and energy-efficient toasters that prioritize sustainability and reduce electricity consumption. Manufacturers are focusing on developing toasters with innovative designs, premium materials, and enhanced functionalities to cater to the evolving preferences of consumers seeking both style and performance in their kitchen appliances.

United States (US) Toaster Market Challenges

The US toaster market faces several challenges, including intense competition from both traditional appliance brands and newer entrants offering innovative features. Consumers are increasingly looking for toasters that offer more than just basic toasting functions, such as smart technology integration, multiple toasting settings, and energy efficiency. Additionally, price sensitivity and economic uncertainty can impact consumer willingness to invest in higher-end toasters. Another challenge is the trend towards healthier eating habits, with consumers opting for toaster ovens or air fryers instead of traditional pop-up toasters. Lastly, concerns over product safety and reliability, especially related to issues like overheating or durability, are important considerations for consumers when making purchasing decisions in the US toaster market.

United States (US) Toaster Market Investment Opportunities

Investment opportunities in the US Toaster Market include the potential for growth in the premium toaster segment, fueled by increasing consumer interest in high-quality kitchen appliances. Innovation in features such as smart technology, custom toasting options, and energy efficiency could drive demand for premium toasters. Additionally, there is room for growth in the eco-friendly toaster market, as consumers become more conscious of sustainability and seek products with minimal environmental impact. Investing in brands that focus on these trends, as well as those with a strong online presence and marketing strategy, could offer promising returns in the US Toaster Market. Conducting market research to understand consumer preferences and staying updated on industry trends will be crucial for successful investment decisions in this sector.

United States (US) Toaster Market Government Policy

The US Toaster Market is subject to various government policies and regulations aimed at ensuring consumer safety and product quality. The Consumer Product Safety Commission (CPSC) sets standards for toasters to prevent hazards such as fires and electrical shocks. Additionally, the Food and Drug Administration (FDA) regulates toasters that are used in commercial food establishments to ensure compliance with food safety standards. Import regulations from the Department of Commerce and tariffs imposed by the Office of the United States Trade Representative (USTR) may also impact the toaster market by influencing prices and availability of imported toaster products. Overall, government policies play a crucial role in safeguarding consumers and maintaining market integrity within the US toaster industry.

United States (US) Toaster Market Future Outlook

The future outlook for the United States Toaster Market appears promising, driven by factors such as the increasing trend of convenient breakfast options, a growing preference for energy-efficient appliances, and the rise in demand for aesthetically pleasing kitchen appliances. Manufacturers are likely to focus on introducing smart toasters with advanced features such as multiple toasting settings, digital displays, and connectivity options. Additionally, the market is expected to witness a surge in demand for toaster ovens that offer multipurpose functionalities. With the ongoing advancements in technology and consumer preferences shifting towards time-saving and efficient kitchen appliances, the US Toaster Market is projected to experience steady growth in the coming years.

Key Highlights of the Report:

  • United States (US) Toaster Market Outlook
  • Market Size of United States (US) Toaster Market, 2021
  • Forecast of United States (US) Toaster Market, 2031
  • Historical Data and Forecast of United States (US) Toaster Revenues & Volume for the Period 2018 - 2031
  • United States (US) Toaster Market Trend Evolution
  • United States (US) Toaster Market Drivers and Challenges
  • United States (US) Toaster Price Trends
  • United States (US) Toaster Porter's Five Forces
  • United States (US) Toaster Industry Life Cycle
  • Historical Data and Forecast of United States (US) Toaster Market Revenues & Volume By Product for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Toaster Market Revenues & Volume By Pop-up Toasters for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Toaster Market Revenues & Volume By Toaster Oven for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Toaster Market Revenues & Volume By Conveyor Toasters for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Toaster Market Revenues & Volume By Application for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Toaster Market Revenues & Volume By Commercial for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Toaster Market Revenues & Volume By Residential for the Period 2018 - 2031
  • United States (US) Toaster Import Export Trade Statistics
  • Market Opportunity Assessment By Product
  • Market Opportunity Assessment By Application
  • United States (US) Toaster Top Companies Market Share
  • United States (US) Toaster Competitive Benchmarking By Technical and Operational Parameters
  • United States (US) Toaster Company Profiles
  • United States (US) Toaster Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the United States (US) Toaster Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the United States (US) Toaster Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 United States (US) Toaster Market Overview

3.1 United States (US) Country Macro Economic Indicators

3.2 United States (US) Toaster Market Revenues & Volume, 2021 & 2031F

3.3 United States (US) Toaster Market - Industry Life Cycle

3.4 United States (US) Toaster Market - Porter's Five Forces

3.5 United States (US) Toaster Market Revenues & Volume Share, By Product, 2021 & 2031F

3.6 United States (US) Toaster Market Revenues & Volume Share, By Application, 2021 & 2031F

4 United States (US) Toaster Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing demand for convenient and quick breakfast options

4.2.2 Growing trend towards home cooking and baking

4.2.3 Technological advancements leading to innovative toaster features

4.3 Market Restraints

4.3.1 Competition from alternative breakfast options like ready-to-eat meals or breakfast bars

4.3.2 Economic downturn affecting consumer spending on kitchen appliances

4.3.3 Health concerns related to consumption of toasted foods

5 United States (US) Toaster Market Trends

6 United States (US) Toaster Market, By Types

6.1 United States (US) Toaster Market, By Product

6.1.1 Overview and Analysis

6.1.2 United States (US) Toaster Market Revenues & Volume, By Product, 2021-2031F

6.1.3 United States (US) Toaster Market Revenues & Volume, By Pop-up Toasters, 2021-2031F

6.1.4 United States (US) Toaster Market Revenues & Volume, By Toaster Oven, 2021-2031F

6.1.5 United States (US) Toaster Market Revenues & Volume, By Conveyor Toasters, 2021-2031F

6.2 United States (US) Toaster Market, By Application

6.2.1 Overview and Analysis

6.2.2 United States (US) Toaster Market Revenues & Volume, By Commercial, 2021-2031F

6.2.3 United States (US) Toaster Market Revenues & Volume, By Residential, 2021-2031F

7 United States (US) Toaster Market Import-Export Trade Statistics

7.1 United States (US) Toaster Market Export to Major Countries

7.2 United States (US) Toaster Market Imports from Major Countries

8 United States (US) Toaster Market Key Performance Indicators

8.1 Average time spent on breakfast preparation by consumers

8.2 Number of households with toaster ovens as a kitchen appliance

8.3 Consumer interest and engagement with toaster-related online content

8.4 Number of new toaster models introduced with advanced features and technology

8.5 Percentage of consumers using toasters for non-traditional food items like reheating pizza or making snacks

9 United States (US) Toaster Market - Opportunity Assessment

9.1 United States (US) Toaster Market Opportunity Assessment, By Product, 2021 & 2031F

9.2 United States (US) Toaster Market Opportunity Assessment, By Application, 2021 & 2031F

10 United States (US) Toaster Market - Competitive Landscape

10.1 United States (US) Toaster Market Revenue Share, By Companies, 2021

10.2 United States (US) Toaster Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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