| Product Code: ETC065060 | Publication Date: Aug 2021 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The United States of America Wallpaper Market is likely to experience consistent growth rate gains over the period 2025 to 2029. From 0.23% in 2025, the growth rate steadily ascends to 0.25% in 2029.

The United States wallpaper market is a dynamic sector driven by factors such as innovative design trends, growing consumer interest in interior decor, and the increasing availability of customizable options. The market is segmented based on material type (vinyl, non-woven, paper, etc.), application (residential, commercial), and distribution channel (online, offline). Key players in the market include manufacturers like York Wallcoverings, Brewster Home Fashions, and Graham & Brown. The demand for wallpaper in the US is also influenced by factors such as housing market trends, disposable income levels, and preferences for sustainable and eco-friendly products. With the rise of digital printing technology, the market offers a wide range of design choices catering to different tastes and preferences, making it a competitive and dynamic landscape for both manufacturers and consumers.
The US wallpaper market is experiencing a resurgence in popularity, driven by the growing interest in home decor and interior design. Consumers are increasingly drawn to unique patterns, textures, and colors offered by wallpaper as a way to personalize their living spaces. Additionally, the rise of digital printing technology has enabled manufacturers to produce customizable and on-trend designs, catering to a wide range of style preferences. Eco-friendly and sustainable wallpaper options are also gaining traction, reflecting the growing emphasis on environmentally conscious products. The market is witnessing a shift towards bold and statement-making wallpapers, with geometric patterns, botanical motifs, and metallic finishes being particularly popular choices among consumers looking to elevate their home decor. Overall, the US wallpaper market is evolving to meet the demand for innovative and visually striking wall covering solutions.
In the United States wallpaper market, challenges include competition from alternative wall covering options such as paint and wall decals, as well as the trend towards minimalistic and modern interior design styles that may steer consumers away from traditional wallpaper patterns. Additionally, fluctuations in raw material costs and supply chain disruptions can impact pricing and availability for wallpaper manufacturers and retailers. Furthermore, the increasing popularity of DIY home improvement projects may lead to a preference for easier-to-install options over traditional wallpaper, which requires more skill and effort to apply. Lastly, environmental concerns and a growing emphasis on sustainability may prompt consumers to seek eco-friendly wallpaper options, creating a demand for manufacturers to innovate and offer more environmentally conscious products.
The US Wallpaper Market presents diverse investment opportunities for growth and innovation. With a resurgence in popularity driven by design trends and a growing interest in home décor, investing in wallpaper manufacturing companies could prove lucrative. Additionally, there is potential for investment in digital wallpaper technologies to cater to the demand for customizable and eco-friendly options. Furthermore, considering the increasing focus on sustainable practices in the home improvement industry, investing in environmentally friendly wallpaper materials and production processes could position investors well for long-term success. Overall, the US Wallpaper Market offers opportunities for investors to capitalize on the evolving consumer preferences and technological advancements shaping the industry.
Government policies related to the US Wallpaper Market primarily focus on environmental regulations, trade tariffs, and consumer safety standards. The Environmental Protection Agency (EPA) regulates the use of chemicals in wallpaper production to ensure compliance with environmental laws. Trade tariffs on imported wallpaper materials can impact pricing and availability in the market. Additionally, consumer safety standards enforced by agencies such as the Consumer Product Safety Commission (CPSC) ensure that wallpapers meet safety requirements for use in homes and commercial buildings. Overall, government policies play a crucial role in shaping the regulatory framework and market dynamics of the US Wallpaper Market, influencing factors such as production practices, pricing, and product quality.
The future outlook for the United States wallpaper market is expected to witness steady growth driven by factors such as increasing consumer interest in home decor and renovation projects, rising disposable incomes, and a growing focus on interior design aesthetics. The market is also likely to benefit from advancements in digital printing technology, offering a wide range of customizable and innovative wallpaper designs to cater to diverse consumer preferences. Additionally, the growing popularity of eco-friendly and sustainable wallpaper materials is anticipated to further boost market growth as consumers increasingly prioritize environmentally conscious products. Overall, the US wallpaper market is poised for expansion in the coming years, with opportunities for manufacturers and retailers to capitalize on evolving consumer trends and preferences.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Wallpaper Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Wallpaper Market Revenues & Volume, 2021 & 2027F |
3.3 United States (US) Wallpaper Market - Industry Life Cycle |
3.4 United States (US) Wallpaper Market - Porter's Five Forces |
3.5 United States (US) Wallpaper Market Revenues & Volume Share, By Wallpaper Type, 2021 & 2027F |
3.6 United States (US) Wallpaper Market Revenues & Volume Share, By Application, 2021 & 2027F |
4 United States (US) Wallpaper Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for interior decoration in residential and commercial spaces |
4.2.2 Growing popularity of eco-friendly and sustainable wallpaper materials |
4.2.3 Rising disposable income and improving consumer confidence |
4.3 Market Restraints |
4.3.1 High initial installation and maintenance costs of wallpaper |
4.3.2 Competition from alternative wall covering materials such as paint, tiles, and wall panels |
4.3.3 Limited availability of skilled labor for wallpaper installation |
5 United States (US) Wallpaper Market Trends |
6 United States (US) Wallpaper Market, By Types |
6.1 United States (US) Wallpaper Market, By Wallpaper Type |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Wallpaper Market Revenues & Volume, By Wallpaper Type, 2018 - 2027F |
6.1.3 United States (US) Wallpaper Market Revenues & Volume, By Vinyl Wallpaper, 2018 - 2027F |
6.1.4 United States (US) Wallpaper Market Revenues & Volume, By Non-woven Wallpaper, 2018 - 2027F |
6.1.5 United States (US) Wallpaper Market Revenues & Volume, By Paper-based Wallpaper, 2018 - 2027F |
6.1.6 United States (US) Wallpaper Market Revenues & Volume, By Fabric Wallpaper, 2018 - 2027F |
6.1.7 United States (US) Wallpaper Market Revenues & Volume, By Other Wallpaper Types, 2018 - 2027F |
6.2 United States (US) Wallpaper Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Wallpaper Market Revenues & Volume, By Commercial, 2018 - 2027F |
6.2.3 United States (US) Wallpaper Market Revenues & Volume, By Non-commercial, 2018 - 2027F |
7 United States (US) Wallpaper Market Import-Export Trade Statistics |
7.1 United States (US) Wallpaper Market Export to Major Countries |
7.2 United States (US) Wallpaper Market Imports from Major Countries |
8 United States (US) Wallpaper Market Key Performance Indicators |
8.1 Number of new wallpaper designs introduced annually |
8.2 Percentage of wallpaper sales from eco-friendly materials |
8.3 Average time taken for wallpaper installation |
8.4 Number of wallpaper manufacturers offering customization options |
8.5 Percentage of repeat customers in the wallpaper market |
9 United States (US) Wallpaper Market - Opportunity Assessment |
9.1 United States (US) Wallpaper Market Opportunity Assessment, By Wallpaper Type, 2021 & 2027F |
9.2 United States (US) Wallpaper Market Opportunity Assessment, By Application, 2021 & 2027F |
10 United States (US) Wallpaper Market - Competitive Landscape |
10.1 United States (US) Wallpaper Market Revenue Share, By Companies, 2021 |
10.2 United States (US) Wallpaper Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |