United States (US) Wet Wipes Market (2025-2031) | Competitive Landscape, Analysis, Value, Segmentation, Outlook, Share, Companies, Forecast, Growth, Trends, Industry, Size & Revenue

Market Forecast By Product (Household/Disinfectant/Cleaning Wipes, Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Intimate Wipes, Flushable Wet Wipes, Others), By Material (Non-Woven, Woven), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Pharmacy, E-Commerce, Others) And Competitive Landscape
Product Code: ETC9979487 Publication Date: Sep 2024 Updated Date: Nov 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Sumit Sagar No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

United States (US) Wet Wipes Market Top 5 Importing Countries and Market Competition (HHI) Analysis

The United States continues to be a major importer of wet wipes, with top exporting countries in 2024 including China, Mexico, South Korea, Italy, and Germany. Despite a high Herfindahl-Hirschman Index (HHI) indicating market concentration, the industry experienced a significant growth rate of 42.34% in 2024. However, the compound annual growth rate (CAGR) for the period of 2020-2024 was -8.21%, suggesting some challenges faced by the market in recent years. This data highlights the dynamic nature of the wet wipes import market in the United States.

United States (US) Wet Wipes Market Top 5 Importing Countries and Market Competition (HHI) Analysis

Key Highlights of the Report:

  • United States (US) Wet Wipes Market Outlook
  • Market Size of United States (US) Wet Wipes Market, 2024
  • Forecast of United States (US) Wet Wipes Market, 2031
  • Historical Data and Forecast of United States (US) Wet Wipes Revenues & Volume for the Period 2021- 2031
  • United States (US) Wet Wipes Market Trend Evolution
  • United States (US) Wet Wipes Market Drivers and Challenges
  • United States (US) Wet Wipes Price Trends
  • United States (US) Wet Wipes Porter's Five Forces
  • United States (US) Wet Wipes Industry Life Cycle
  • Historical Data and Forecast of United States (US) Wet Wipes Market Revenues & Volume By Product for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Wet Wipes Market Revenues & Volume By Household/Disinfectant/Cleaning Wipes for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Wet Wipes Market Revenues & Volume By Baby Wipes for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Wet Wipes Market Revenues & Volume By Facial & Cosmetic Wipes for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Wet Wipes Market Revenues & Volume By Hand & Body Wipes for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Wet Wipes Market Revenues & Volume By Intimate Wipes for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Wet Wipes Market Revenues & Volume By Flushable Wet Wipes for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Wet Wipes Market Revenues & Volume By Others for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Wet Wipes Market Revenues & Volume By Material for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Wet Wipes Market Revenues & Volume By Non-Woven for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Wet Wipes Market Revenues & Volume By Woven for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Wet Wipes Market Revenues & Volume By Distribution Channel for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Wet Wipes Market Revenues & Volume By Supermarkets & Hypermarkets for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Wet Wipes Market Revenues & Volume By Convenience Stores for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Wet Wipes Market Revenues & Volume By Pharmacy for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Wet Wipes Market Revenues & Volume By E-Commerce for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Wet Wipes Market Revenues & Volume By Others for the Period 2021- 2031
  • United States (US) Wet Wipes Import Export Trade Statistics
  • Market Opportunity Assessment By Product
  • Market Opportunity Assessment By Material
  • Market Opportunity Assessment By Distribution Channel
  • United States (US) Wet Wipes Top Companies Market Share
  • United States (US) Wet Wipes Competitive Benchmarking By Technical and Operational Parameters
  • United States (US) Wet Wipes Company Profiles
  • United States (US) Wet Wipes Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 United States (US) Wet Wipes Market Overview

3.1 United States (US) Country Macro Economic Indicators

3.2 United States (US) Wet Wipes Market Revenues & Volume, 2021 & 2031F

3.3 United States (US) Wet Wipes Market - Industry Life Cycle

3.4 United States (US) Wet Wipes Market - Porter's Five Forces

3.5 United States (US) Wet Wipes Market Revenues & Volume Share, By Product, 2021 & 2031F

3.6 United States (US) Wet Wipes Market Revenues & Volume Share, By Material, 2021 & 2031F

3.7 United States (US) Wet Wipes Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 United States (US) Wet Wipes Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing awareness about hygiene and sanitation

4.2.2 Convenience and ease of use of wet wipes

4.2.3 Growing demand for eco-friendly and biodegradable wet wipes

4.3 Market Restraints

4.3.1 Environmental concerns related to disposal of wet wipes

4.3.2 Competition from alternative products like reusable wipes or sanitizing sprays

5 United States (US) Wet Wipes Market Trends

6 United States (US) Wet Wipes Market, By Types

6.1 United States (US) Wet Wipes Market, By Product

6.1.1 Overview and Analysis

6.1.2 United States (US) Wet Wipes Market Revenues & Volume, By Product, 2021- 2031F

6.1.3 United States (US) Wet Wipes Market Revenues & Volume, By Household/Disinfectant/Cleaning Wipes, 2021- 2031F

6.1.4 United States (US) Wet Wipes Market Revenues & Volume, By Baby Wipes, 2021- 2031F

6.1.5 United States (US) Wet Wipes Market Revenues & Volume, By Facial & Cosmetic Wipes, 2021- 2031F

6.1.6 United States (US) Wet Wipes Market Revenues & Volume, By Hand & Body Wipes, 2021- 2031F

6.1.7 United States (US) Wet Wipes Market Revenues & Volume, By Intimate Wipes, 2021- 2031F

6.1.8 United States (US) Wet Wipes Market Revenues & Volume, By Flushable Wet Wipes, 2021- 2031F

6.2 United States (US) Wet Wipes Market, By Material

6.2.1 Overview and Analysis

6.2.2 United States (US) Wet Wipes Market Revenues & Volume, By Non-Woven, 2021- 2031F

6.2.3 United States (US) Wet Wipes Market Revenues & Volume, By Woven, 2021- 2031F

6.3 United States (US) Wet Wipes Market, By Distribution Channel

6.3.1 Overview and Analysis

6.3.2 United States (US) Wet Wipes Market Revenues & Volume, By Supermarkets & Hypermarkets, 2021- 2031F

6.3.3 United States (US) Wet Wipes Market Revenues & Volume, By Convenience Stores, 2021- 2031F

6.3.4 United States (US) Wet Wipes Market Revenues & Volume, By Pharmacy, 2021- 2031F

6.3.5 United States (US) Wet Wipes Market Revenues & Volume, By E-Commerce, 2021- 2031F

6.3.6 United States (US) Wet Wipes Market Revenues & Volume, By Others, 2021- 2031F

7 United States (US) Wet Wipes Market Import-Export Trade Statistics

7.1 United States (US) Wet Wipes Market Export to Major Countries

7.2 United States (US) Wet Wipes Market Imports from Major Countries

8 United States (US) Wet Wipes Market Key Performance Indicators

8.1 Consumer satisfaction and loyalty metrics

8.2 Adoption rate of sustainable packaging options for wet wipes

8.3 Frequency of new product launches and innovations in the wet wipes market

8.4 Consumer perception and trust in the effectiveness of wet wipes

8.5 Regulatory compliance and adherence to environmental standards

9 United States (US) Wet Wipes Market - Opportunity Assessment

9.1 United States (US) Wet Wipes Market Opportunity Assessment, By Product, 2021 & 2031F

9.2 United States (US) Wet Wipes Market Opportunity Assessment, By Material, 2021 & 2031F

9.3 United States (US) Wet Wipes Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 United States (US) Wet Wipes Market - Competitive Landscape

10.1 United States (US) Wet Wipes Market Revenue Share, By Companies, 2024

10.2 United States (US) Wet Wipes Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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