| Product Code: ETC9979612 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The United States saw a significant increase in wipes import shipments in 2024, with top exporting countries being China, Mexico, South Korea, Italy, and Germany. Despite the high Herfindahl-Hirschman Index (HHI) indicating market concentration, the industry experienced a negative Compound Annual Growth Rate (CAGR) of -8.21% from 2020 to 2024. However, there was a notable growth spike in 2024, with a growth rate of 42.34% from the previous year. This suggests a dynamic market landscape with potential opportunities for further expansion and competition among key exporting nations.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Wipes Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Wipes Market Revenues & Volume, 2021 & 2031F |
3.3 United States (US) Wipes Market - Industry Life Cycle |
3.4 United States (US) Wipes Market - Porter's Five Forces |
3.5 United States (US) Wipes Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 United States (US) Wipes Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.7 United States (US) Wipes Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.8 United States (US) Wipes Market Revenues & Volume Share, By Cleaning Tool, 2021 & 2031F |
3.9 United States (US) Wipes Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.10 United States (US) Wipes Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 United States (US) Wipes Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about hygiene and sanitation |
4.2.2 Growing preference for convenient and disposable cleaning products |
4.2.3 Rising concerns about germs and viruses, driving demand for wipes |
4.3 Market Restraints |
4.3.1 Environmental concerns related to disposable wipes |
4.3.2 Competition from eco-friendly and sustainable alternatives |
4.3.3 Regulatory challenges regarding the use of certain chemicals in wipes |
5 United States (US) Wipes Market Trends |
6 United States (US) Wipes Market, By Types |
6.1 United States (US) Wipes Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Wipes Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 United States (US) Wipes Market Revenues & Volume, By Personal Care Wipes, 2021- 2031F |
6.1.4 United States (US) Wipes Market Revenues & Volume, By Baby wipes, 2021- 2031F |
6.1.5 United States (US) Wipes Market Revenues & Volume, By Facial wipes, 2021- 2031F |
6.1.6 United States (US) Wipes Market Revenues & Volume, By Hand & body wipes, 2021- 2031F |
6.1.7 United States (US) Wipes Market Revenues & Volume, By Personal hygiene wipes, 2021- 2031F |
6.1.8 United States (US) Wipes Market Revenues & Volume, By Household Wipes, 2021- 2031F |
6.2 United States (US) Wipes Market, By Product Type |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Wipes Market Revenues & Volume, By Disposable Wipes, 2021- 2031F |
6.2.3 United States (US) Wipes Market Revenues & Volume, By Non-Disposable Wipes, 2021- 2031F |
6.3 United States (US) Wipes Market, By Material |
6.3.1 Overview and Analysis |
6.3.2 United States (US) Wipes Market Revenues & Volume, By Woven, 2021- 2031F |
6.3.3 United States (US) Wipes Market Revenues & Volume, By Non-woven, 2021- 2031F |
6.4 United States (US) Wipes Market, By Cleaning Tool |
6.4.1 Overview and Analysis |
6.4.2 United States (US) Wipes Market Revenues & Volume, By Sourcing Pads, 2021- 2031F |
6.4.3 United States (US) Wipes Market Revenues & Volume, By Scrubbers and Sponges, 2021- 2031F |
6.4.4 United States (US) Wipes Market Revenues & Volume, By Brooms and Mops, 2021- 2031F |
6.4.5 United States (US) Wipes Market Revenues & Volume, By Cleaning Brushes, 2021- 2031F |
6.5 United States (US) Wipes Market, By Application |
6.5.1 Overview and Analysis |
6.5.2 United States (US) Wipes Market Revenues & Volume, By Household Sector, 2021- 2031F |
6.5.3 United States (US) Wipes Market Revenues & Volume, By Industrial Sector, 2021- 2031F |
6.5.4 United States (US) Wipes Market Revenues & Volume, By Automotive Sector, 2021- 2031F |
6.5.5 United States (US) Wipes Market Revenues & Volume, By Manufacturing Sector, 2021- 2031F |
6.5.6 United States (US) Wipes Market Revenues & Volume, By Transportation, 2021- 2031F |
6.5.7 United States (US) Wipes Market Revenues & Volume, By Health Care, 2021- 2031F |
6.5.8 United States (US) Wipes Market Revenues & Volume, By Others, 2021- 2031F |
6.5.9 United States (US) Wipes Market Revenues & Volume, By Others, 2021- 2031F |
6.6 United States (US) Wipes Market, By Sales Channel |
6.6.1 Overview and Analysis |
6.6.2 United States (US) Wipes Market Revenues & Volume, By Modern Trade Channel, 2021- 2031F |
6.6.3 United States (US) Wipes Market Revenues & Volume, By Departmental Stores, 2021- 2031F |
6.6.4 United States (US) Wipes Market Revenues & Volume, By Online Stores, 2021- 2031F |
6.6.5 United States (US) Wipes Market Revenues & Volume, By Others, 2021- 2031F |
7 United States (US) Wipes Market Import-Export Trade Statistics |
7.1 United States (US) Wipes Market Export to Major Countries |
7.2 United States (US) Wipes Market Imports from Major Countries |
8 United States (US) Wipes Market Key Performance Indicators |
8.1 Customer satisfaction and retention rates |
8.2 Innovation and product development pipeline |
8.3 Market penetration in different regions or demographics |
8.4 Brand reputation and trust indicators |
8.5 Sustainability metrics (e.g., usage of biodegradable materials) |
9 United States (US) Wipes Market - Opportunity Assessment |
9.1 United States (US) Wipes Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 United States (US) Wipes Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.3 United States (US) Wipes Market Opportunity Assessment, By Material, 2021 & 2031F |
9.4 United States (US) Wipes Market Opportunity Assessment, By Cleaning Tool, 2021 & 2031F |
9.5 United States (US) Wipes Market Opportunity Assessment, By Application, 2021 & 2031F |
9.6 United States (US) Wipes Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 United States (US) Wipes Market - Competitive Landscape |
10.1 United States (US) Wipes Market Revenue Share, By Companies, 2024 |
10.2 United States (US) Wipes Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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