Vietnam Automotive Upholstery Market (2025-2031) Outlook | Revenue, Trends, Value, Growth, Companies, Industry, Size, Share, Forecast & Analysis

Market Forecast By Application (Carpets, Dashboards, Roof Liners, Seat Covers, Sun Visors & Trunk Liners), By Fabric Type (Non-woven & Woven, Woven) And Competitive Landscape
Product Code: ETC4565971 Publication Date: Jul 2023 Updated Date: Sep 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

Vietnam Automotive Upholstery Market Overview

The Vietnam Automotive Upholstery market is experiencing significant developments, influenced by changing consumer preferences and advancements in materials. Interior aesthetics, comfort, and durability are key considerations driving the demand for high-quality automotive upholstery. Manufacturers are incorporating innovative fabrics and designs to meet the evolving expectations of consumers. The rise of electric vehicles is also impacting the Automotive Upholstery market, with a focus on creating futuristic and comfortable interiors.

Drivers of the Market

The Vietnam Automotive Upholstery Market is thriving due to the increasing consumer focus on comfort and interior aesthetics. As vehicle interiors become a vital aspect of consumer decision-making, there is a growing demand for high-quality and stylish upholstery materials. The automotive industry`s growth and the introduction of advanced seating systems further bolster market growth. Additionally, the trend towards electric vehicles and autonomous driving emphasizes the importance of comfortable and functional upholstery to enhance the overall driving experience.

Challenges of the Market

The challenges in the Vietnam Automotive Upholstery market include the demand for sustainable and environmentally friendly materials. Manufacturers need to balance the aesthetic appeal and comfort of upholstery with eco-conscious choices. The market also faces challenges related to the integration of advanced technologies, such as smart fabrics and sensors, into upholstery products. Ensuring compliance with safety and quality standards further adds complexity to the production processes. Additionally, the market is influenced by consumer preferences and trends, requiring manufacturers to stay agile in responding to changing demands.

COVID 19 Impact on the Market

The Automotive Upholstery Market in Vietnam faced challenges during the pandemic, with disruptions in manufacturing and supply chain operations. As the automotive industry recovers, the market is expected to adapt to changing consumer preferences and emerging trends. Post-pandemic, there may be increased demand for customizable and easy-to-clean upholstery materials, aligning with a heightened focus on hygiene and cleanliness.

Key Players in the Market

In the dynamic landscape of the Vietnam Automotive Upholstery market, several key players have emerged as industry leaders, contributing significantly to the sector`s growth and innovation. Established automotive upholstery manufacturers such as VinFast, known for its comprehensive range of vehicles and commitment to quality interiors, stand out as a prominent player. Another major contributor is Dacotex Group, which specializes in producing high-quality automotive upholstery materials, meeting the stringent standards of the industry. Furthermore, Thanh Cong Textile Garment Investment Trading Joint Stock Company plays a pivotal role, leveraging its expertise in textiles to manufacture automotive upholstery that combines comfort and durability. These key players, among others, not only shape the competitive landscape but also drive advancements in automotive upholstery technology, setting the benchmark for quality and innovation in the Vietnamese market.

Key Highlights of the Report:

  • Vietnam Automotive Upholstery Market Outlook
  • Market Size of Vietnam Automotive Upholstery Market, 2024
  • Forecast of Vietnam Automotive Upholstery Market, 2031
  • Historical Data and Forecast of Vietnam Automotive Upholstery Revenues & Volume for the Period 2021-2031
  • Vietnam Automotive Upholstery Market Trend Evolution
  • Vietnam Automotive Upholstery Market Drivers and Challenges
  • Vietnam Automotive Upholstery Price Trends
  • Vietnam Automotive Upholstery Porter's Five Forces
  • Vietnam Automotive Upholstery Industry Life Cycle
  • Historical Data and Forecast of Vietnam Automotive Upholstery Market Revenues & Volume By Application for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Automotive Upholstery Market Revenues & Volume By Carpets for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Automotive Upholstery Market Revenues & Volume By Dashboards for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Automotive Upholstery Market Revenues & Volume By Roof Liners for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Automotive Upholstery Market Revenues & Volume By Seat Covers for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Automotive Upholstery Market Revenues & Volume By Sun Visors & Trunk Liners for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Automotive Upholstery Market Revenues & Volume By Fabric Type for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Automotive Upholstery Market Revenues & Volume By Non-woven & Woven for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Automotive Upholstery Market Revenues & Volume By Woven for the Period 2021-2031
  • Vietnam Automotive Upholstery Import Export Trade Statistics
  • Market Opportunity Assessment By Application
  • Market Opportunity Assessment By Fabric Type
  • Vietnam Automotive Upholstery Top Companies Market Share
  • Vietnam Automotive Upholstery Competitive Benchmarking By Technical and Operational Parameters
  • Vietnam Automotive Upholstery Company Profiles
  • Vietnam Automotive Upholstery Key Strategic Recommendations

What are the key factors contributing to the growth of the Vietnam automotive upholstery market?

The increasing demand for premium upholstery materials like leather and synthetic fabrics from leading car manufacturers such as VinFast and Toyota in Vietnam is a major factor driving growth in the automotive upholstery market. Additionally, the growing trend of customization and interior aesthetics among Vietnamese consumers is fueling the demand for high-quality upholstery options in vehicles. These factors, coupled with advancements in eco-friendly materials and innovative designs by companies like Tân Phú Auto, are propelling the growth of the market.
There are significant opportunities for companies to capitalize on the growing demand for premium automotive upholstery in Vietnam. With the rise of luxury car brands like Mercedes-Benz and BMW gaining popularity in the country, there is a need for high-quality, customized upholstery solutions. Investing in innovative materials such as vegan leather or sustainable fabrics could appeal to environmentally conscious consumers. Furthermore, partnerships with local automotive manufacturers like VinFast can provide avenues for expanding market reach and leveraging their local expertise.
In the coming years, the Vietnam automotive upholstery market is expected to witness a shift towards sustainable materials and innovative designs to cater to the growing consumer demand for eco-friendly and aesthetically pleasing interiors. Companies like VinFast and Kia are already incorporating vegan leather and recycled materials in their car interiors to align with the global trend towards sustainability. Additionally, advancements in technologies such as 3D knitting and digital printing are likely to drive the market towards more customized and futuristic upholstery solutions.
The Vietnam automotive upholstery market encompasses the production and sale of various materials used for interior upholstery in vehicles, including leather, fabric, and synthetic materials. It involves suppliers such as VinFast, a prominent Vietnamese automotive manufacturer, sourcing materials from companies like Alcantara and Katzkin for premium upholstery options. The market caters to both original equipment manufacturers (OEMs) like Toyota and Honda, as well as aftermarket suppliers such as Hoang Quan and TMT Auto, providing customization and replacement services for vehicle interiors.
The Vietnam automotive upholstery market is experiencing a shift towards sustainable materials and technologies. Companies like VinFast are incorporating eco-friendly materials such as recycled plastics and natural fibers in their car interiors to appeal to environmentally conscious consumers. Additionally, advancements in digital printing technologies are enabling the customization of upholstery designs, allowing brands like Toyota Vietnam to offer unique and personalized interior options to consumers. On the policy front, the Vietnamese government's focus on promoting electric vehicles is influencing upholstery trends, with a growing demand for materials suited for EV interiors that prioritize comfort, durability, and energy efficiency.
6Wresearch actively monitors the Vietnam Automotive Upholstery Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Vietnam Automotive Upholstery Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Vietnam Automotive Upholstery Market Overview

3.1 Vietnam Country Macro Economic Indicators

3.2 Vietnam Automotive Upholstery Market Revenues & Volume, 2021 & 2031F

3.3 Vietnam Automotive Upholstery Market - Industry Life Cycle

3.4 Vietnam Automotive Upholstery Market - Porter's Five Forces

3.5 Vietnam Automotive Upholstery Market Revenues & Volume Share, By Application, 2021 & 2031F

3.6 Vietnam Automotive Upholstery Market Revenues & Volume Share, By Fabric Type, 2021 & 2031F

4 Vietnam Automotive Upholstery Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing demand for customized automotive interiors

4.2.2 Growth in the automotive industry in Vietnam

4.2.3 Rising disposable income leading to higher spending on vehicle customization

4.3 Market Restraints

4.3.1 Fluctuating raw material prices

4.3.2 Competition from low-cost alternatives such as synthetic materials

5 Vietnam Automotive Upholstery Market Trends

6 Vietnam Automotive Upholstery Market, By Types

6.1 Vietnam Automotive Upholstery Market, By Application

6.1.1 Overview and Analysis

6.1.2 Vietnam Automotive Upholstery Market Revenues & Volume, By Application, 2021-2031F

6.1.3 Vietnam Automotive Upholstery Market Revenues & Volume, By Carpets, 2021-2031F

6.1.4 Vietnam Automotive Upholstery Market Revenues & Volume, By Dashboards, 2021-2031F

6.1.5 Vietnam Automotive Upholstery Market Revenues & Volume, By Roof Liners, 2021-2031F

6.1.6 Vietnam Automotive Upholstery Market Revenues & Volume, By Seat Covers, 2021-2031F

6.1.7 Vietnam Automotive Upholstery Market Revenues & Volume, By Sun Visors & Trunk Liners, 2021-2031F

6.2 Vietnam Automotive Upholstery Market, By Fabric Type

6.2.1 Overview and Analysis

6.2.2 Vietnam Automotive Upholstery Market Revenues & Volume, By Non-woven & Woven, 2021-2031F

6.2.3 Vietnam Automotive Upholstery Market Revenues & Volume, By Woven, 2021-2031F

7 Vietnam Automotive Upholstery Market Import-Export Trade Statistics

7.1 Vietnam Automotive Upholstery Market Export to Major Countries

7.2 Vietnam Automotive Upholstery Market Imports from Major Countries

8 Vietnam Automotive Upholstery Market Key Performance Indicators

8.1 Average selling price of automotive upholstery products

8.2 Number of new vehicle models launched with premium upholstery options

8.3 Consumer sentiment towards luxury automotive interior features

9 Vietnam Automotive Upholstery Market - Opportunity Assessment

9.1 Vietnam Automotive Upholstery Market Opportunity Assessment, By Application, 2021 & 2031F

9.2 Vietnam Automotive Upholstery Market Opportunity Assessment, By Fabric Type, 2021 & 2031F

10 Vietnam Automotive Upholstery Market - Competitive Landscape

10.1 Vietnam Automotive Upholstery Market Revenue Share, By Companies, 2024

10.2 Vietnam Automotive Upholstery Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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