Market Forecast By Type (Shower Cream/Gel, Bar Soap, Shower Oil), By User (Adult, Baby), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, Others) And Competitive Landscape
Product Code: ETC018050 | Publication Date: Aug 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Vietnam Bath And Shower Products market currently, in 2023, has witnessed an HHI of 6396, Which has increased slightly as compared to the HHI of 3833 in 2017. The market is moving towards Highly concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The Bath and Shower Products market in Vietnam is shaped by changing consumer preferences, coupled with the influence of lifestyle trends. The market encompasses a wide range of products, including soaps, shower gels, and bath accessories. Key players are focusing on product innovation and marketing strategies to capture a larger market share. The rising awareness of personal hygiene and the availability of diverse product options contribute to the market`s growth.
The bath and shower products market in Vietnam is experiencing a surge in demand, driven by changing consumer lifestyles and an increased focus on personal hygiene and grooming. Rising disposable incomes and a growing awareness of personal care have led to an uptick in the adoption of premium bath and shower products. The market is also influenced by the influx of international brands offering innovative formulations and packaging. Additionally, the thriving e-commerce sector has made these products more accessible, contributing to the overall market growth. As consumers prioritize self-care, the bath and shower products market in Vietnam is poised for continuous expansion.
The bath and shower products market in Vietnam confronts challenges related to consumer preferences and environmental consciousness. Shifting consumer preferences toward sustainable and natural products necessitate innovation and adaptation from manufacturers. Moreover, educating consumers about the benefits of eco-friendly options and overcoming any resistance to changing established bathing habits are crucial challenges for this market.
The COVID-19 pandemic has left its mark on the Vietnam Bath and Shower Products Market. The beauty and personal care industry, including bath and shower products, experienced shifts in consumer behavior during lockdowns. There was a notable increase in demand for hygiene and wellness products, influencing purchasing patterns. E-commerce channels gained prominence as consumers sought contactless shopping options. The market also saw a trend towards natural and sustainable products as health consciousness heightened. As the market adjusts to these changes, companies are reevaluating their strategies to meet evolving consumer preferences and expectations.
The Vietnam Bath and Shower Products market are influenced by major players like Vinamilk, Unilever Vietnam, and P&G Vietnam. These industry giants are synonymous with quality and innovation, consistently introducing a diverse range of bath and shower products that resonate with the preferences of Vietnamese consumers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Bath and Shower Products Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Bath and Shower Products Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Bath and Shower Products Market - Industry Life Cycle |
3.4 Vietnam Bath and Shower Products Market - Porter's Five Forces |
3.5 Vietnam Bath and Shower Products Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Vietnam Bath and Shower Products Market Revenues & Volume Share, By User, 2021 & 2031F |
3.7 Vietnam Bath and Shower Products Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Vietnam Bath and Shower Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Vietnam Bath and Shower Products Market Trends |
6 Vietnam Bath and Shower Products Market, By Types |
6.1 Vietnam Bath and Shower Products Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Bath and Shower Products Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Vietnam Bath and Shower Products Market Revenues & Volume, By Shower Cream/Gel, 2021-2031F |
6.1.4 Vietnam Bath and Shower Products Market Revenues & Volume, By Bar Soap, 2021-2031F |
6.1.5 Vietnam Bath and Shower Products Market Revenues & Volume, By Shower Oil, 2021-2031F |
6.2 Vietnam Bath and Shower Products Market, By User |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Bath and Shower Products Market Revenues & Volume, By Adult, 2021-2031F |
6.2.3 Vietnam Bath and Shower Products Market Revenues & Volume, By Baby, 2021-2031F |
6.3 Vietnam Bath and Shower Products Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Bath and Shower Products Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021-2031F |
6.3.3 Vietnam Bath and Shower Products Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.4 Vietnam Bath and Shower Products Market Revenues & Volume, By Online Retail Stores, 2021-2031F |
6.3.5 Vietnam Bath and Shower Products Market Revenues & Volume, By Others, 2021-2031F |
7 Vietnam Bath and Shower Products Market Import-Export Trade Statistics |
7.1 Vietnam Bath and Shower Products Market Export to Major Countries |
7.2 Vietnam Bath and Shower Products Market Imports from Major Countries |
8 Vietnam Bath and Shower Products Market Key Performance Indicators |
9 Vietnam Bath and Shower Products Market - Opportunity Assessment |
9.1 Vietnam Bath and Shower Products Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Vietnam Bath and Shower Products Market Opportunity Assessment, By User, 2021 & 2031F |
9.3 Vietnam Bath and Shower Products Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Vietnam Bath and Shower Products Market - Competitive Landscape |
10.1 Vietnam Bath and Shower Products Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Bath and Shower Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |