Product Code: ETC314190 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Vietnam Bath Salt Market is poised for steady growth rate improvements from 2025 to 2029. The growth rate starts at 10.12% in 2025 and reaches 12.40% by 2029.
The Bath Salt market in Vietnam is projected to grow at a high growth rate of 11.44% by 2027, within the Asia region led by China, along with other countries like India, Japan, Australia and South Korea, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.
The Vietnam bath salt market has seen steady growth as consumers increasingly prioritize self-care and relaxation. Bath salts are used for their therapeutic benefits and aromatic properties, contributing to stress relief and overall well-being. The market includes a variety of bath salt products, including Epsom salts, sea salts, and Himalayan salts, catering to diverse consumer preferences.
The Vietnam bath salt market has seen growth primarily due to the increasing emphasis on self-care and wellness. Bath salts, known for their therapeutic properties, have gained popularity among consumers looking for relaxation and stress relief. Furthermore, the rise of spa culture and the hospitality industry`s adoption of bath salt amenities have boosted market demand. Vietnamese consumers` growing disposable income and awareness of personal well-being have driven the market`s development. The local production of bath salts using natural ingredients has also contributed to the sector`s success.
The Vietnam bath salt market encounters challenges in terms of product safety and consumer preferences. Ensuring the quality and safety of bath salt products is crucial to maintaining consumer trust. Adhering to regulations and certifications while offering a variety of scents and formulations to meet diverse consumer preferences can be demanding. Competing with alternative bathing products is also a challenge.
The Vietnam bath salt market experienced a significant impact due to the COVID-19 pandemic. With lockdowns and restrictions in place to curb the spread of the virus, consumer spending on non-essential items like bath salts declined. Many retail outlets, including spas and salons, were temporarily closed or operated at reduced capacity, leading to a drop in sales. Moreover, the overall economic uncertainty during the pandemic resulted in cautious spending habits among consumers. As a result, the bath salt market faced challenges in terms of both production and distribution. However, as the country gradually reopened and the situation improved, there has been a slow but steady recovery in the market, with a growing interest in self-care products like bath salts as consumers seek relaxation and stress relief.
In the Vietnam bath salt market, prominent players include Sunshine Bath Essentials, Ocean Breeze Spa Products, and Zen Luxury Soaks. These brands offer a wide range of bath salts with various fragrances and therapeutic benefits, catering to the diverse preferences of consumers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Bath Salt Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Bath Salt Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Bath Salt Market - Industry Life Cycle |
3.4 Vietnam Bath Salt Market - Porter's Five Forces |
3.5 Vietnam Bath Salt Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Vietnam Bath Salt Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.7 Vietnam Bath Salt Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Vietnam Bath Salt Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about self-care and wellness trends in Vietnam |
4.2.2 Growth in disposable income leading to higher spending on personal care products |
4.2.3 Rising popularity of spa culture and bath rituals in Vietnam |
4.3 Market Restraints |
4.3.1 Competition from other personal care products such as shower gels and body scrubs |
4.3.2 Limited availability of premium quality ingredients for bath salts production in Vietnam |
5 Vietnam Bath Salt Market Trends |
6 Vietnam Bath Salt Market, By Types |
6.1 Vietnam Bath Salt Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Bath Salt Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Vietnam Bath Salt Market Revenues & Volume, By Atlantic Salt, 2021-2031F |
6.1.4 Vietnam Bath Salt Market Revenues & Volume, By Crystal Salt, 2021-2031F |
6.1.5 Vietnam Bath Salt Market Revenues & Volume, By Dead Sea Salt, 2021-2031F |
6.1.6 Vietnam Bath Salt Market Revenues & Volume, By Epsom Salt, 2021-2031F |
6.1.7 Vietnam Bath Salt Market Revenues & Volume, By Others, 2021-2031F |
6.2 Vietnam Bath Salt Market, By Form |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Bath Salt Market Revenues & Volume, By Granular, 2021-2031F |
6.2.3 Vietnam Bath Salt Market Revenues & Volume, By Powder, 2021-2031F |
6.2.4 Vietnam Bath Salt Market Revenues & Volume, By Coarse, 2021-2031F |
6.2.5 Vietnam Bath Salt Market Revenues & Volume, By Others, 2021-2031F |
6.3 Vietnam Bath Salt Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Bath Salt Market Revenues & Volume, By Store Based, 2021-2031F |
6.3.3 Vietnam Bath Salt Market Revenues & Volume, By Non Store Based, 2021-2031F |
7 Vietnam Bath Salt Market Import-Export Trade Statistics |
7.1 Vietnam Bath Salt Market Export to Major Countries |
7.2 Vietnam Bath Salt Market Imports from Major Countries |
8 Vietnam Bath Salt Market Key Performance Indicators |
8.1 Number of spa and wellness centers offering bath salt treatments |
8.2 Consumer engagement on social media platforms related to bath salts |
8.3 Growth in online searches for bath salt products and related keywords |
9 Vietnam Bath Salt Market - Opportunity Assessment |
9.1 Vietnam Bath Salt Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Vietnam Bath Salt Market Opportunity Assessment, By Form, 2021 & 2031F |
9.3 Vietnam Bath Salt Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Vietnam Bath Salt Market - Competitive Landscape |
10.1 Vietnam Bath Salt Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Bath Salt Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |