| Product Code: ETC128833 | Publication Date: Aug 2023 | Updated Date: Apr 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The Vietnam Chewing Gum Market is poised for steady growth rate improvements from 2025 to 2029. From 11.56% in 2025, the growth rate steadily ascends to 13.80% in 2029.

The Chewing Gum market in Vietnam is projected to grow at a high growth rate of 12.90% by 2027, highlighting the country's increasing focus on advanced technologies within the Asia region, where China holds the dominant position, followed closely by India, Japan, Australia and South Korea, shaping overall regional demand.

The chewing gum market in Vietnam has been witnessing growth due to changing consumer preferences and the increasing popularity of chewing gum as a convenient and refreshing product. Chewing gum is a popular confectionery item, known for its ability to freshen breath and provide a quick burst of flavor. As Vietnam economy grows and disposable incomes increase, there is a rising demand for chewing gum as a popular on-the-go snack and a form of oral care. The market for chewing gum is expected to continue growing as more consumers seek convenient and enjoyable products for everyday consumption.
Several factors drive the growth of the chewing gum market in Vietnam. Firstly, the changing lifestyle and preferences of consumers have been a significant driver. As busy lifestyles and urbanization increase, consumers are looking for convenient and portable snacks, and chewing gum fits the bill perfectly.Secondly, the marketing and advertising strategies of chewing gum manufacturers have contributed to market demand. Creative and appealing campaigns have helped build awareness and drive sales of chewing gum products among Vietnamese consumers.Moreover, the perception of chewing gum as a quick and affordable way to freshen breath has also driven its popularity. The association of chewing gum with oral care benefits has made it a preferred choice for consumers looking for a quick and refreshing solution.
Despite the positive market outlook, the chewing gum market in Vietnam faces some challenges. One of the main challenges is the competition from other confectionery products and snacks. Consumers have a wide range of choices, and manufacturers must continuously innovate to stand out in the market.Another challenge is the increasing awareness of oral health and the potential negative effects of excessive sugar consumption. While many chewing gum brands offer sugar-free or low-sugar options, addressing consumer concerns about oral health remains essential.
The Covid-19 pandemic had notable impacts on the chewing gum market in Vietnam. During the initial stages of the pandemic, with heightened health and safety concerns, consumers may have shifted their purchasing habits, prioritizing essential items over discretionary snacks like chewing gum.However, as the pandemic situation stabilized and restrictions eased, the demand for chewing gum may have rebounded. Chewing gum`s portability and convenience make it an attractive choice for consumers seeking a quick treat while adhering to health protocols.In conclusion, the chewing gum market in Vietnam is experiencing growth driven by changing consumer lifestyles, marketing efforts, and oral care benefits. Challenges related to competition and health considerations need to be addressed for sustained growth. Key players, both global and local, are instrumental in supplying a variety of chewing gum options to meet Vietnam evolving consumer preferences. The Covid-19 pandemic had complex effects on the market, with disruptions in the early stages followed by potential opportunities as consumer behavior adapted during the recovery phase.
Vietnam Chewing Gum |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Chewing Gum Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Chewing Gum Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Chewing Gum Market - Industry Life Cycle |
3.4 Vietnam Chewing Gum Market - Porter's Five Forces |
3.5 Vietnam Chewing Gum Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Vietnam Chewing Gum Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Vietnam Chewing Gum Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Vietnam Chewing Gum Market Trends |
6 Vietnam Chewing Gum Market, By Types |
6.1 Vietnam Chewing Gum Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Chewing Gum Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Vietnam Chewing Gum Market Revenues & Volume, By Sugared Chewing Gum, 2021-2031F |
6.1.4 Vietnam Chewing Gum Market Revenues & Volume, By Sugar-free Chewing Gum, 2021-2031F |
6.2 Vietnam Chewing Gum Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Chewing Gum Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.2.3 Vietnam Chewing Gum Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.4 Vietnam Chewing Gum Market Revenues & Volume, By Specalist Retailers, 2021-2031F |
6.2.5 Vietnam Chewing Gum Market Revenues & Volume, By Online Retail, 2021-2031F |
6.2.6 Vietnam Chewing Gum Market Revenues & Volume, By Others, 2021-2031F |
7 Vietnam Chewing Gum Market Import-Export Trade Statistics |
7.1 Vietnam Chewing Gum Market Export to Major Countries |
7.2 Vietnam Chewing Gum Market Imports from Major Countries |
8 Vietnam Chewing Gum Market Key Performance Indicators |
9 Vietnam Chewing Gum Market - Opportunity Assessment |
9.1 Vietnam Chewing Gum Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Vietnam Chewing Gum Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Vietnam Chewing Gum Market - Competitive Landscape |
10.1 Vietnam Chewing Gum Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Chewing Gum Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |