Market Forecast By Product Category (Apparel, Footwear, Other Product Categories), By Distribution Channel (Online, Offline) And Competitive Landscape
Product Code: ETC171889 | Publication Date: Jan 2022 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Report Name | Vietnam Children's Apparel Market |
Forecast period | 2025-2031 |
CAGR | 8% |
Growing Sector | Textile |
The Vietnam Children's Apparel Market report thoroughly covers the market by product category and by Distribution Channel. The report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high-growth areas, and market drivers to help stakeholders align their strategies with current and future market dynamics.
The Children Clothing Sector in Vietnam has shown tremendous growth in recent years, driven by demographic expansion, increased consumer spending capacity, and enhanced awareness of global style preference. Vietnamese parents are increasingly willing to spend on premium and fashionable clothing for their children, placing greater importance on comfort, safety and brand reputation. The continuous growth of online shopping platforms strengthens the market by ensuring easier and more widespread distribution of local and foreign brands across the country.
According to 6Wresearch, the Vietnam Children's Apparel Market is anticipated to grow at a CAGR of 8% during the forecast period 2025-2031. The Children’s apparel market in Vietnam is shaped by several critical drivers. The rising number of young individuals in Vietnam serves as a major driver, which consistently influences the demand for children’s clothing. Furthermore, improved financial capacity among families in Vietnam has also contributed to higher spending on well-known and superior quality children's fashion. The growing influence of urban lifestyle and international fashion has prompted parents to place greater emphasis on selecting fashionable and comfortable attire for their children, leading to the Vietnam Children's Apparel Market growth.
Despite this growth, the market faces considerable obstacles, particularly due to strong competition among domestic and global brands, which exerts downward price pressure and limits the viability of smaller firms. The shift toward environmentally sustainable fashion trends has driven companies to invest in eco-friendly manufacturing, which may result in elevated production expenses. Moreover, variability is the cost of raw materials, and interruptions in the supply chain present ongoing operational challenges. While challenges remain, the children's clothing market in Vietnam is poised for significant growth, propelled by the industry’s innovative approach and flexibility.
The Children’s clothing sector in Vietnam is developing at a rapid pace, showcasing a dynamic integration of local heritage and worldwide fashion trends. A leading trend in the market is the growing preference for environmentally sustainable and eco-conscious apparel. Environmental awareness and the pursuit of chemical-free clothing options for children are prompting to prioritization of products made from organic textiles, including bamboo and cotton. The rise of digital shopping platforms represents an important trend, which has significantly improved nationwide access to children's apparel.
The Children’s clothing sector in Vietnam represents an attractive investment opportunity, aiming to capitalize on a rapidly expanding industry. The combination of rising disposable income and the emergence of a more affluent middle class has contributed to higher expenditures on children's apparel. The increasing costumer inclination towards superior, sustainable, and stylish garments offers significant potential for both national and international labels to capture niche segments. Investing in sustainable fabric production and other forward-thinking manufacturing practices allows investors to cater to the evolving demands of modern, environmentally aware consumers.
Several leading brands play a dominant role in Vietnam’s children’s clothing sector, each employing distinct strategies to attract and retain consumer awareness. Biti’s and Canifa have become well-established domestic brands, recognized for producing dependable, premium products that meet the expectations of Vietnamese consumers. In contrast, foreign brands such as H&M, Zara, and Uniqlo are appealing to the market with contemporary, cost-effective styles that reflect global fashion influences.
Government regulations play a crucial role in shaping the children's apparel market in Vietnam. Authorities have implemented strict guidelines to ensure product safety, particularly for infant and toddler clothing, emphasizing the use of non-toxic materials and quality manufacturing processes. Compliance with these standards is essential for manufacturers and retailers to avoid penalties and maintain consumer trust. Additionally, Vietnam's labor laws and environmental regulations impact the industry, requiring companies to adopt ethical labor practices and sustainable production methods. Import-export policies also influence the market, as tariff structures and trade agreements with other countries directly affect pricing and competitiveness.
Vietnam Children apparel market is set for substantial expansion, supported by positive economic trends, changing customer preference, and growing global interest. Growing affluence with the middle class is anticipated to boost the market for high-end, trendy clothing for children. Growing awareness of sustainable and eco-conscious fashion is expected to push brands towards innovation by adopting sustainable fabrics and eco-friendly manufacturing techniques. All these factors are estimated to fuel the future of the .
The report offers a comprehensive study of the following market segments and their leading categories
According to Ashutosh, Senior Research Analyst at 6Wresearch, the Apparel category leading in terms of overall market share. Children's apparel, including casual wear, school uniforms, and seasonal clothing, continues to drive significant sales due to the increasing focus on fashion-conscious parenting and the growing population of younger age groups.
When focusing on the distribution channel, the Offline channel currently leads the market. Traditional brick-and-mortar stores and department stores are trusted destinations where parents can assess the quality and fit of children's clothing firsthand.
The Market report covers a detailed analysis of the following market segments
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Children's Apparel Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Children's Apparel Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Children's Apparel Market - Industry Life Cycle |
3.4 Vietnam Children's Apparel Market - Porter's Five Forces |
3.5 Vietnam Children's Apparel Market Revenues & Volume Share, By Product Category, 2021 & 2031F |
3.6 Vietnam Children's Apparel Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Vietnam Children's Apparel Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Vietnam Children's Apparel Market Trends |
6 Vietnam Children's Apparel Market, By Types |
6.1 Vietnam Children's Apparel Market, By Product Category |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Children's Apparel Market Revenues & Volume, By Product Category, 2021-2031F |
6.1.3 Vietnam Children's Apparel Market Revenues & Volume, By Apparel, 2021-2031F |
6.1.4 Vietnam Children's Apparel Market Revenues & Volume, By Footwear, 2021-2031F |
6.1.5 Vietnam Children's Apparel Market Revenues & Volume, By Other Product Categories, 2021-2031F |
6.2 Vietnam Children's Apparel Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Children's Apparel Market Revenues & Volume, By Online, 2021-2031F |
6.2.3 Vietnam Children's Apparel Market Revenues & Volume, By Offline, 2021-2031F |
7 Vietnam Children's Apparel Market Import-Export Trade Statistics |
7.1 Vietnam Children's Apparel Market Export to Major Countries |
7.2 Vietnam Children's Apparel Market Imports from Major Countries |
8 Vietnam Children's Apparel Market Key Performance Indicators |
9 Vietnam Children's Apparel Market - Opportunity Assessment |
9.1 Vietnam Children's Apparel Market Opportunity Assessment, By Product Category, 2021 & 2031F |
9.2 Vietnam Children's Apparel Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Vietnam Children's Apparel Market - Competitive Landscape |
10.1 Vietnam Children's Apparel Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Children's Apparel Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |