Product Code: ETC037452 | Publication Date: Aug 2023 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Vietnam Commercial Printing Market is projected to witness mixed growth rate patterns during 2025 to 2029. Growth accelerates to 14.43% in 2028, following an initial rate of 12.45%, before easing to 13.30% at the end of the period.
Vietnam's Commercial Printing market is anticipated to experience a high growth rate of 14.29% by 2027, reflecting trends observed in the largest economy China, followed by India, Japan, Australia and South Korea.
Vietnam commercial printing market has experienced steady growth over the past few years, driven by the country`s expanding economy and increasing demand for printed materials. With a growing number of businesses, advertising agencies, and educational institutions, the need for various printed products, including brochures, catalogs, and packaging materials, has surged. Additionally, the rise of e-commerce has led to an uptick in demand for packaging and labeling solutions, further fueling the printing industry`s growth.
The increasing need for personalized and unique printing materials in various industries such as advertising, packaging, and publishing is driving the demand for commercial printing services. The adoption of advanced printing technologies, such as digital printing and 3D printing, has improved the efficiency and capabilities of commercial printing, attracting more customers. The growth of e-commerce and the packaging sector in Vietnam has resulted in higher demand for printing services for product labels, packaging materials, and promotional materials.
The Vietnam commercial printing market faces several challenges that impact its growth and competitiveness. One of the significant challenges is the increasing digitization of media and communication. As digital platforms gain popularity, traditional print media, such as newspapers, magazines, and brochures, have witnessed a decline in demand. Advertisers and businesses are allocating a larger portion of their marketing budgets to digital advertising, which affects the demand for commercial printing services. Another challenge is the rising cost of raw materials and inputs used in printing, such as paper and ink. Fluctuating prices of these materials can affect the profit margins of printing companies, especially small and medium-sized enterprises. Additionally, environmental concerns related to paper waste and ink disposal have led to a growing demand for eco-friendly printing solutions, which can pose a challenge for printing companies to adopt sustainable practices while remaining cost-competitive. The increasing competition in the printing industry is also a challenge for market players. The presence of numerous printing firms, both domestic and international, has led to pricing pressures and the need for differentiation through value-added services. Companies need to invest in modern printing technologies and diversify their offerings to cater to changing customer demands and stay ahead in the competitive landscape.
The COVID-19 pandemic had a significant impact on the Vietnam commercial printing market. With lockdowns and restrictions in place, many businesses reduced their marketing activities, leading to a decline in demand for printed materials such as brochures, catalogs, and promotional materials. The closure of retail outlets and a slowdown in economic activities further contributed to the decreased demand for commercial printing services. However, as the economy gradually reopened and businesses adapted to the new normal, there has been a shift towards digital and online marketing, leading to an increased demand for printed packaging materials for e-commerce shipments.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Commercial Printing Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Commercial Printing Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Commercial Printing Market - Industry Life Cycle |
3.4 Vietnam Commercial Printing Market - Porter's Five Forces |
3.5 Vietnam Commercial Printing Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Vietnam Commercial Printing Market Revenues & Volume Share, By Applications, 2021 & 2031F |
4 Vietnam Commercial Printing Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Vietnam Commercial Printing Market Trends |
6 Vietnam Commercial Printing Market, By Types |
6.1 Vietnam Commercial Printing Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Commercial Printing Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Vietnam Commercial Printing Market Revenues & Volume, By Offset Lithography, 2021-2031F |
6.1.4 Vietnam Commercial Printing Market Revenues & Volume, By Inkjet, 2021-2031F |
6.1.5 Vietnam Commercial Printing Market Revenues & Volume, By Flexographic, 2021-2031F |
6.1.6 Vietnam Commercial Printing Market Revenues & Volume, By Screen, 2021-2031F |
6.1.7 Vietnam Commercial Printing Market Revenues & Volume, By Gravure, 2021-2031F |
6.1.8 Vietnam Commercial Printing Market Revenues & Volume, By Other, 2021-2031F |
6.2 Vietnam Commercial Printing Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Commercial Printing Market Revenues & Volume, By Packaging, 2021-2031F |
6.2.3 Vietnam Commercial Printing Market Revenues & Volume, By Advertising, 2021-2031F |
6.2.4 Vietnam Commercial Printing Market Revenues & Volume, By Publishing, 2021-2031F |
6.2.5 Vietnam Commercial Printing Market Revenues & Volume, By Other, 2021-2031F |
7 Vietnam Commercial Printing Market Import-Export Trade Statistics |
7.1 Vietnam Commercial Printing Market Export to Major Countries |
7.2 Vietnam Commercial Printing Market Imports from Major Countries |
8 Vietnam Commercial Printing Market Key Performance Indicators |
9 Vietnam Commercial Printing Market - Opportunity Assessment |
9.1 Vietnam Commercial Printing Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Vietnam Commercial Printing Market Opportunity Assessment, By Applications, 2021 & 2031F |
10 Vietnam Commercial Printing Market - Competitive Landscape |
10.1 Vietnam Commercial Printing Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Commercial Printing Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |