| Product Code: ETC427946 | Publication Date: Oct 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The decorated apparel market in Vietnam is witnessing substantial growth due to the rising demand for custom-designed clothing and promotional merchandise. Decorated apparel includes items like T-shirts, hoodies, and caps with various designs, logos, and messages. This market is closely tied to the textile and printing industries, benefiting from technological advancements that enable high-quality and cost-effective customization. With a strong manufacturing base and a young, fashion-conscious population, Vietnam has become a hub for this niche market.
The Vietnam decorated apparel market is expanding rapidly due to the country`s thriving fashion and textile industry. Decorated apparel includes garments with custom prints, embroidery, or other decorative elements. As consumer preferences for unique and personalized clothing increase, the demand for decorated apparel has surged. Moreover, the e-commerce boom in Vietnam has made it easier for consumers to access and order customized clothing online, further boosting market growth. Additionally, the use of decorated apparel for branding and promotional purposes by businesses and organizations is contributing to the market`s expansion.
The Vietnam decorated apparel market grapples with competition from mass-produced, low-cost garments. Creating unique and personalized designs that resonate with consumers is essential to stand out in this market. Companies should also explore e-commerce and direct-to-consumer channels to reach a wider audience.
The decorated apparel market in Vietnam faced significant challenges due to COVID-19. With events, celebrations, and gatherings restricted, demand for decorated apparel such as custom t-shirts, promotional items, and uniforms declined sharply. Many businesses in this market had to pivot or temporarily halt operations. E-commerce and online customization services became crucial for the survival of some players. As restrictions eased and events returned, the market gradually rebounded.
Prominent players in the Vietnam decorated apparel market may include local garment factories and companies specializing in screen printing and embroidery.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Decorated Apparel Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Decorated Apparel Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Decorated Apparel Market - Industry Life Cycle |
3.4 Vietnam Decorated Apparel Market - Porter's Five Forces |
3.5 Vietnam Decorated Apparel Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Vietnam Decorated Apparel Market Revenues & Volume Share, By End Users Channel, 2021 & 2031F |
4 Vietnam Decorated Apparel Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing disposable income and purchasing power of consumers in Vietnam |
4.2.2 Increasing demand for personalized and customized apparel among younger demographics |
4.2.3 Rising popularity of e-commerce platforms and online shopping for apparel |
4.2.4 Growing awareness and adoption of sustainable and eco-friendly apparel options |
4.3 Market Restraints |
4.3.1 Intense competition among decorated apparel manufacturers and suppliers in Vietnam |
4.3.2 Fluctuating raw material costs affecting production and pricing |
4.3.3 Challenges in maintaining quality standards and meeting customer expectations |
4.3.4 Limited availability of skilled labor and specialized workforce in the decorated apparel industry |
5 Vietnam Decorated Apparel Market Trends |
6 Vietnam Decorated Apparel Market, By Types |
6.1 Vietnam Decorated Apparel Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Decorated Apparel Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Vietnam Decorated Apparel Market Revenues & Volume, By Embroidery, 2021-2031F |
6.1.4 Vietnam Decorated Apparel Market Revenues & Volume, By Screen Printing, 2021-2031F |
6.1.5 Vietnam Decorated Apparel Market Revenues & Volume, By Dye Sublimation, 2021-2031F |
6.1.6 Vietnam Decorated Apparel Market Revenues & Volume, By Digital Printing, 2021-2031F |
6.1.7 Vietnam Decorated Apparel Market Revenues & Volume, By Others, 2021-2031F |
6.2 Vietnam Decorated Apparel Market, By End Users Channel |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Decorated Apparel Market Revenues & Volume, By Men, 2021-2031F |
6.2.3 Vietnam Decorated Apparel Market Revenues & Volume, By Women, 2021-2031F |
6.2.4 Vietnam Decorated Apparel Market Revenues & Volume, By Children, 2021-2031F |
7 Vietnam Decorated Apparel Market Import-Export Trade Statistics |
7.1 Vietnam Decorated Apparel Market Export to Major Countries |
7.2 Vietnam Decorated Apparel Market Imports from Major Countries |
8 Vietnam Decorated Apparel Market Key Performance Indicators |
8.1 Customer engagement and satisfaction levels through surveys and feedback |
8.2 Rate of new product development and innovation in decorated apparel designs |
8.3 Adoption and utilization of advanced technology and automation in the production processes |
8.4 Brand reputation and recognition in the market based on social media presence and customer reviews |
8.5 Efficiency and effectiveness of supply chain management in reducing lead times and production costs |
9 Vietnam Decorated Apparel Market - Opportunity Assessment |
9.1 Vietnam Decorated Apparel Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Vietnam Decorated Apparel Market Opportunity Assessment, By End Users Channel, 2021 & 2031F |
10 Vietnam Decorated Apparel Market - Competitive Landscape |
10.1 Vietnam Decorated Apparel Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Decorated Apparel Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here