Vietnam Deodorants and Anti-Perspirant Products Market (2025-2031) | Revenue, Analysis, Trends, Outlook, Forecast, Share, Value, Companies, Size, Growth & Industry

Vietnam Deodorants and Anti-Perspirant Products Market Synopsis

The Vietnam deodorants and anti-perspirant products market witnessed substantial growth during the period from 2025 to 2031. This growth can be attributed to changing consumer lifestyles, increasing disposable income, and a growing awareness of personal grooming and hygiene. The rising urbanization and modernization of the country have also influenced consumer preferences, leading to a higher demand for deodorants and anti-perspirants. Additionally, aggressive marketing campaigns, product innovations, and the availability of a wide range of products have further fueled the market`s expansion.

Drivers of the Market

Several key drivers have played a crucial role in driving the growth of the deodorants and anti-perspirant products market in Vietnam. Firstly, the growing awareness of personal hygiene and grooming among the young urban population has resulted in an increased adoption of these products. As consumers become more conscious of body odors and sweat control, the demand for deodorants and anti-perspirants has surged. Secondly, the rising disposable income of the middle-class population has provided them with the purchasing power to spend on personal care products, driving the market`s growth. Moreover, aggressive marketing and promotional activities by leading brands have successfully influenced consumer preferences, leading to higher product adoption rates.

Challenges of the Market

Despite the positive growth trajectory, the Vietnam deodorants and anti-perspirant products market also faces certain challenges. One of the significant challenges is the presence of traditional alternatives such as talcum powder and natural remedies, which may hinder the widespread adoption of deodorants and anti-perspirants, especially in rural areas. Additionally, the hot and humid climate of Vietnam poses a challenge for product effectiveness, as consumers may require stronger formulations to combat excessive sweating. Furthermore, the market faces competition from local and international brands, leading to pricing pressures and the need for continuous product innovation to stay ahead in the competitive landscape.

COVID-19 Impact on the Market

The outbreak of the Covid-19 pandemic had a mixed impact on the deodorants and anti-perspirant products market in Vietnam. During the initial stages of the pandemic, there was a temporary decline in the demand for these products due to the lockdowns, restrictions, and consumers prioritizing essential purchases. However, as the situation improved, the market witnessed a gradual recovery, driven by increasing consumer focus on personal hygiene and health. The adoption of safety measures and hygiene practices during the pandemic further emphasized the importance of deodorants and anti-perspirants, leading to a rebound in demand. Additionally, the surge in e-commerce activities during the pandemic facilitated the availability of these products through online channels, contributing to their sales.

Key Highlights of the Report:

• Vietnam Deodorants and Anti-Perspirant Products Market Outlook
• Market Size of Vietnam Deodorants and Anti-Perspirant Products Market, 2024
• Forecast of Vietnam Deodorants and Anti-Perspirant Products Market, 2031
• Historical Data and Forecast of Vietnam Deodorants and Anti-Perspirant Products Revenues & Volume for the Period 2021-2031
• Vietnam Deodorants and Anti-Perspirant Products Market Trend Evolution
• Vietnam Deodorants and Anti-Perspirant Products Market Drivers and Challenges
• Vietnam Deodorants and Anti-Perspirant Products Price Trends
• Vietnam Deodorants and Anti-Perspirant Products Porter's Five Forces
• Vietnam Deodorants and Anti-Perspirant Products Industry Life Cycle
• Historical Data and Forecast of Vietnam Deodorants and Anti-Perspirant Products Market Revenues & Volume By Function for the Period 2021-2031
• Historical Data and Forecast of Vietnam Deodorants and Anti-Perspirant Products Market Revenues & Volume By Aerosol Spray for the Period 2021-2031
• Historical Data and Forecast of Vietnam Deodorants and Anti-Perspirant Products Market Revenues & Volume By Cream for the Period 2021-2031
• Historical Data and Forecast of Vietnam Deodorants and Anti-Perspirant Products Market Revenues & Volume By Roll-On for the Period 2021-2031
• Historical Data and Forecast of Vietnam Deodorants and Anti-Perspirant Products Market Revenues & Volume By Gel for the Period 2021-2031
• Historical Data and Forecast of Vietnam Deodorants and Anti-Perspirant Products Market Revenues & Volume By Ingredient for the Period 2021-2031
• Historical Data and Forecast of Vietnam Deodorants and Anti-Perspirant Products Market Revenues & Volume By Alcohol for the Period 2021-2031
• Historical Data and Forecast of Vietnam Deodorants and Anti-Perspirant Products Market Revenues & Volume By Antimicrobials for the Period 2021-2031
• Historical Data and Forecast of Vietnam Deodorants and Anti-Perspirant Products Market Revenues & Volume By Conditioner and Moisturizer for the Period 2021-2031
• Historical Data and Forecast of Vietnam Deodorants and Anti-Perspirant Products Market Revenues & Volume By Fragrances for the Period 2021-2031
• Historical Data and Forecast of Vietnam Deodorants and Anti-Perspirant Products Market Revenues & Volume By Paraben and Propellants for the Period 2021-2031
• Historical Data and Forecast of Vietnam Deodorants and Anti-Perspirant Products Market Revenues & Volume By Others for the Period 2021-2031
• Vietnam Deodorants and Anti-Perspirant Products Import Export Trade Statistics
• Market Opportunity Assessment By Function
• Market Opportunity Assessment By Ingredient
• Vietnam Deodorants and Anti-Perspirant Products Top Companies Market Share
• Vietnam Deodorants and Anti-Perspirant Products Competitive Benchmarking By Technical and Operational Parameters
• Vietnam Deodorants and Anti-Perspirant Products Company Profiles
• Vietnam Deodorants and Anti-Perspirant Products Key Strategic Recommendations