Vietnam Deodorants And Antiperspirants Market (2025-2031) | Outlook, Analysis, Value, Revenue, Share, Size, Growth, Industry, Forecast, Companies & Trends

Vietnam Deodorants and Antiperspirants Market Growth Rate

According to 6Wresearch internal database and industry insights, the deodorants market in Vietnam is forecast to grow at an approximate CAGR of 4.6% between 2025 and 2031, fueled by rising awareness of personal hygiene, increasing urbanization, and changing consumer lifestyles.

Vietnam Deodorants and Antiperspirants Market Highlights

Topics Covered in the Vietnam Deodorants and Antiperspirants Market Report

The Vietnam Deodorants and Antiperspirants Market report thoroughly covers the market by products, consumer orientation, and sales channel. The report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high-growth areas, and market drivers to help stakeholders align their strategies with current and future market dynamics.

Vietnam Deodorants and Antiperspirants Market Synopsis

The Vietnam deodorants and antiperspirants market is progressing at a steady pace, driven by shifting consumer lifestyles, increasing personal hygiene awareness, and urbanization. The demand for long-lasting and skin-friendly and long-lasting deodorant products has increased with the consumers embracing daily grooming routines. The market includes aerosols, creams, sticks, and roll-ons, with working professionals and youth leading steady growth in both local and global brands.

The Vietnam Deodorants and Antiperspirants Market is anticipated to grow at a CAGR of 4.6% during the forecast period 2025-2031. The growth in the Vietnam deodorants and antiperspirants industry is propelled by a rise in hygiene awareness, increasing disposable income, and a warm tropical climate. More appearance-focused consumers and urbanization are accelerating the regular use of personal care products. The traction of Western grooming standards and the influence of social media, advertising, and celebrities further contribute to promoting deodorant use, particularly among younger consumers in semi-urban and urban areas.

Vietnam Deodorants and Antiperspirants Market Challenges

In spite of the growing demand, the market encounters hurdles such as cultural preferences for fragrance-free grooming and a lack of consumer education in rural areas. Price sensitivity and a preference for basic hygiene products over premium deodorants obstruct widespread adoption. In addition, the long-term use of aluminum-based antiperspirants is concerning some consumers. These barriers, accompanied by competition from unsupervised or imported low-cost brands, present obstacles to growth for both international and domestic producers.

Vietnam Deodorants and Antiperspirants Market Trends

A growing preference for organic and natural products, as consumers become more ingredient-conscious, is the key trend in the Vietnam Deodorants and Antiperspirants Market. Sticks and roll-ons with skin-friendly formulas are gaining popularity, particularly among women. Additionally, gender-neutral and travel-friendly packaging is evolving.  E-commerce and social commerce platforms are contributing to purchase and product discovery, enabling niche and premium deodorant brands to reach wider consumer segments.

Investment Opportunities in the Vietnam Deodorants and Antiperspirants Market

Investors can leverage the growing demand for dermatologically long-lasting, safe, and eco-conscious deodorants in Vietnam. Opportunity lies in localizing product development which are suitable for sensitive skin types and tropical climates. Tactical collaborations with local retailers and expansion into tier-2 and tier-3 cities presents scalable prospects.Brands that focus on sustainability, like aluminum-free formulas or refillable packaging, can establish strong niches as environmentally aware consumers become a more significant market segment.

Leading Players in the Vietnam Deodorants and Antiperspirants Market

Leading companies in the Vietnam Deodorants and Antiperspirants market include Beiersdorf (Nivea), Procter & Gamble (Old Spice), and Unilever (Rexona, Dove). These international brands lead the market through distribution networks and strong brand equity. Domestic and regional brands like Thorakao are gaining traction with herbal or budget offerings. International newcomers are also testing niche products like spray-free formats, organic formulations, and teen-focused deodorants, intensifying competition across all consumer segments and price ranges.

Government Regulations in the Vietnam Deodorants and Antiperspirants Market

According to Vietnam government data, deodorants and antiperspirants fall under cosmetic product regulations managed by the Ministry of Health. Companies must register products with the Drug Administration of Vietnam (DAV), ensure ingredient safety, and comply with labeling laws, including Vietnamese-language instructions and expiration dates. Importers must also meet ASEAN Cosmetic Directive requirements. Authorities actively monitor for banned ingredients and impose fines or bans for non-compliance with product safety standards.

Future Insights of the Vietnam Deodorants and Antiperspirants Market

The Vietnam deodorant and antiperspirant market is anticipated to expand consistently, propelled by hygiene awareness, increasing younger population, and rising female workforce participation.  Demand is expected to switch toward aluminum-free, clean-label, and long-lasting products. As consumers prioritize self-care and wellness, companies that offer personalized or functional deodorants—like sweat-control or odor-neutralizing types—will gain traction. Omnichannel retail strategies, including e-commerce and influencer marketing, will be vital for future growth.

Market Segmentation Analysis

The report offers a comprehensive study of the following market segments and their leading categories:

Roll-ons and sprays to Dominate the Market – By Products

According to Mansi kaushik, Senior Research Analyst at 6Wresearch, Roll-ons and sprays are expected to dominate the product category due to their affordability, ease of use, and wide availability. These formats are particularly popular among younger consumers and urban residents seeking quick-dry and long-lasting solutions for everyday hygiene needs.

Unisex and female-oriented deodorants to Lead the Market – By Consumer Orientation

Unisex and female-oriented deodorants are leading the market. While male grooming continues to grow, the demand for gentle, skin-friendly, and fragrance-based options among women drives higher consumption.

Online retail and e-commerce platforms to Emerge as a Key Segment – By Sales Channel

Online retail and e-commerce platforms are emerging as key sales channels. With Vietnam’s digital adoption increasing, consumers are turning to online stores for product variety, convenience, and exclusive offers.

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year: 2024
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Vietnam Deodorants And Antiperspirants Market Outlook
• Market Size of Vietnam Deodorants And Antiperspirants Market, 2024
• Forecast of Vietnam Deodorants And Antiperspirants Market, 2031
• Historical Data and Forecast of Vietnam Deodorants And Antiperspirants Revenues & Volume for the Period 2021-2031
• Vietnam Deodorants And Antiperspirants Market Trend Evolution
• Vietnam Deodorants And Antiperspirants Market Drivers and Challenges
• Vietnam Deodorants And Antiperspirants Price Trends
• Vietnam Deodorants And Antiperspirants Porter's Five Forces
• Vietnam Deodorants And Antiperspirants Industry Life Cycle
• Historical Data and Forecast of Vietnam Deodorants And Antiperspirants Market Revenues & Volume By Product for the Period 2021-2031
• Historical Data and Forecast of Vietnam Deodorants And Antiperspirants Market Revenues & Volume By Deodorants for the Period 2021-2031
• Historical Data and Forecast of Vietnam Deodorants And Antiperspirants Market Revenues & Volume By Antiperspirants for the Period 2021-2031
• Historical Data and Forecast of Vietnam Deodorants And Antiperspirants Market Revenues & Volume By Consumer Orientation for the Period 2021-2031
• Historical Data and Forecast of Vietnam Deodorants And Antiperspirants Market Revenues & Volume By Deodorants and Antiperspirants for Women for the Period 2021-2031
• Historical Data and Forecast of Vietnam Deodorants And Antiperspirants Market Revenues & Volume By Deodorants and Antiperspirants for Men for the Period 2021-2031
• Historical Data and Forecast of Vietnam Deodorants And Antiperspirants Market Revenues & Volume By Unisex Deodorants and Antiperspirants for the Period 2021-2031
• Historical Data and Forecast of Vietnam Deodorants And Antiperspirants Market Revenues & Volume By Sales Channel for the Period 2021-2031
• Historical Data and Forecast of Vietnam Deodorants And Antiperspirants Market Revenues & Volume By Modern Trade for the Period 2021-2031
• Historical Data and Forecast of Vietnam Deodorants And Antiperspirants Market Revenues & Volume By Drug Stores for the Period 2021-2031
• Historical Data and Forecast of Vietnam Deodorants And Antiperspirants Market Revenues & Volume By Convenience Stores for the Period 2021-2031
• Historical Data and Forecast of Vietnam Deodorants And Antiperspirants Market Revenues & Volume By Beauty Stores for the Period 2021-2031
• Historical Data and Forecast of Vietnam Deodorants And Antiperspirants Market Revenues & Volume By Online Retail for the Period 2021-2031
• Historical Data and Forecast of Vietnam Deodorants And Antiperspirants Market Revenues & Volume By Other Sales Channels for the Period 2021-2031
• Vietnam Deodorants And Antiperspirants Import Export Trade Statistics
• Market Opportunity Assessment By Product
• Market Opportunity Assessment By Consumer Orientation
• Market Opportunity Assessment By Sales Channel
• Vietnam Deodorants And Antiperspirants Top Companies Market Share
• Vietnam Deodorants And Antiperspirants Competitive Benchmarking By Technical and Operational Parameters
• Vietnam Deodorants And Antiperspirants Company Profiles
• Vietnam Deodorants And Antiperspirants Key Strategic Recommendations

Market Segmentation

The Market report covers a detailed analysis of the following market segments:

By Product

• Deodorants
• Antiperspirants

By Consumer Orientation

• Deodorants and Antiperspirants for Women
• Deodorants and Antiperspirants for Men
• Unisex Deodorants and Antiperspirants

By Sales Channel

• Modern Trade
• Drug Stores
• Convenience Stores
• Beauty Stores
• Online Retail