Product Code: ETC369630 | Publication Date: Aug 2022 | Updated Date: Apr 2024 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Vietnam eyewear market encompasses a wide range of eyeglasses and sunglasses. The market is driven by factors such as vision correction needs, fashion trends, and increasing eye health awareness. Eyewear is not only seen as a vision aid but also a fashion accessory, contributing to its continued growth.
The Vietnam Eyewear market is on the rise, mainly due to changing demographics and lifestyle factors. The aging population, along with the increased use of digital screens, has led to a higher prevalence of vision problems, boosting the demand for eyewear products. Moreover, fashion consciousness and the desire for trendy eyewear styles are driving market growth. The availability of a wide range of eyewear options, including prescription glasses, sunglasses, and contact lenses, is further fueling consumer interest in the eyewear market.
Challenges in the eyewear market include competition from international brands and the need for affordable eyewear options. Ensuring that eyeglasses meet prescription needs and fashion preferences while remaining affordable to a broad demographic is a constant balancing act for market players.
The Vietnam eyewear market, which includes prescription glasses, sunglasses, and contact lenses, experienced a shift in consumer behavior during the COVID-19 pandemic. With the increased use of digital devices for remote work and online education, there was a rise in eye strain and related vision issues. This drove demand for prescription eyewear. However, the market for fashion eyewear, including sunglasses, faced challenges as consumers reduced discretionary spending on non-essential items. As the pandemic evolved, there was a gradual recovery in the eyewear market as people recognized the importance of eye health and style.
The Vietnam eyewear market is influenced by both international brands like Luxottica, EssilorLuxottica, and local manufacturers such as Phuong Hoang and Dai Cat. These companies offer a variety of eyewear products, including glasses and sunglasses.