Vietnam Face Care Products Market (2025-2031) | Forecast, Outlook, Revenue, Analysis, Industry, Share, Growth, Trends, Companies, Size & Value

Vietnam Face Care Products Market Synopsis

The Vietnam face care products market witnessed substantial growth between 2025 and 2031, driven by changing beauty standards, increasing awareness of skincare routines, and a growing preference for cosmetic products. As consumers became more conscious of their appearance and the importance of skincare, the demand for face care products surged across the country. The market`s expansion was also supported by the rise of e-commerce platforms, enabling easy access to a wide range of face care products.

Drivers of the Market

Several factors fueled the growth of the face care products market in Vietnam during the specified period. Firstly, the rising disposable income of the middle-class population enabled them to allocate a larger share of their earnings to personal care and grooming products, including face care items. Secondly, the influence of social media and beauty influencers played a significant role in promoting specific products and beauty trends, further propelling the market. Additionally, an increasing number of men showing interest in face care and grooming products contributed to the overall market growth.

Challenges of the Market

Despite the positive growth trajectory, the Vietnam face care products market encountered certain challenges. One of the primary challenges was the saturation of the market with numerous local and international brands, intensifying competition. Established brands faced the challenge of retaining their market share against new entrants, while new players struggled to establish a foothold in the highly competitive landscape. Moreover, fluctuations in raw material prices and stringent regulations on cosmetic product testing and labeling imposed additional hurdles for manufacturers and suppliers.

COVID-19 Impact on the Market

The outbreak of the Covid-19 pandemic in 2025 had a mixed impact on the Vietnam face care products market. During the initial phases of the pandemic, strict lockdown measures and economic uncertainties led to a temporary decline in consumer spending on non-essential products, including face care items. However, as the situation improved and people adapted to the new normal, there was a noticeable shift in consumer behavior. The increased focus on personal health and wellness, along with more time spent indoors, led to a rise in the adoption of self-care routines, including skincare. As a result, online sales of face care products witnessed a surge, compensating for the initial downturn.

Key Highlights of the Report:

• Vietnam Face Care Products Market Outlook
• Market Size of Vietnam Face Care Products Market, 2024
• Forecast of Vietnam Face Care Products Market, 2031
• Historical Data and Forecast of Vietnam Face Care Products Revenues & Volume for the Period 2021-2031
• Vietnam Face Care Products Market Trend Evolution
• Vietnam Face Care Products Market Drivers and Challenges
• Vietnam Face Care Products Price Trends
• Vietnam Face Care Products Porter's Five Forces
• Vietnam Face Care Products Industry Life Cycle
• Historical Data and Forecast of Vietnam Face Care Products Market Revenues & Volume By Product Type for the Period 2021-2031
• Historical Data and Forecast of Vietnam Face Care Products Market Revenues & Volume By Face Cream & Moisturizer for the Period 2021-2031
• Historical Data and Forecast of Vietnam Face Care Products Market Revenues & Volume By Anti-Aging Cream for the Period 2021-2031
• Historical Data and Forecast of Vietnam Face Care Products Market Revenues & Volume By Serum for the Period 2021-2031
• Historical Data and Forecast of Vietnam Face Care Products Market Revenues & Volume By Face Mask for the Period 2021-2031
• Historical Data and Forecast of Vietnam Face Care Products Market Revenues & Volume By Face Wash for the Period 2021-2031
• Historical Data and Forecast of Vietnam Face Care Products Market Revenues & Volume By Cleanser for the Period 2021-2031
• Historical Data and Forecast of Vietnam Face Care Products Market Revenues & Volume By Toner for the Period 2021-2031
• Historical Data and Forecast of Vietnam Face Cream & Moisturizer Face Care Products Market Revenues & Volume By Scrub for the Period 2021-2031
• Historical Data and Forecast of Vietnam Face Care Products Market Revenues & Volume By Distribution Channel for the Period 2021-2031
• Historical Data and Forecast of Vietnam Face Care Products Market Revenues & Volume By Beauty Parlors/Salons for the Period 2021-2031
• Historical Data and Forecast of Vietnam Face Care Products Market Revenues & Volume By Multi-Brand Retail Outlets for the Period 2021-2031
• Historical Data and Forecast of Vietnam Face Care Products Market Revenues & Volume By Online Platforms for the Period 2021-2031
• Historical Data and Forecast of Vietnam Face Care Products Market Revenues & Volume By Supermarkets/Hypermarkets for the Period 2021-2031
• Historical Data and Forecast of Vietnam Face Care Products Market Revenues & Volume By Exclusive Retail Stores for the Period 2021-2031
• Historical Data and Forecast of Vietnam Face Care Products Market Revenues & Volume By Gender for the Period 2021-2031
• Historical Data and Forecast of Vietnam Face Care Products Market Revenues & Volume By Male for the Period 2021-2031
• Historical Data and Forecast of Vietnam Face Care Products Market Revenues & Volume By Female for the Period 2021-2031
• Historical Data and Forecast of Vietnam Face Care Products Market Revenues & Volume By Age for the Period 2021-2031
• Historical Data and Forecast of Vietnam Face Care Products Market Revenues & Volume By 0?1 for the Period 2021-2031
• Historical Data and Forecast of Vietnam Face Care Products Market Revenues & Volume By 2?25 for the Period 2021-2031
• Historical Data and Forecast of Vietnam Face Care Products Market Revenues & Volume By 26?40 for the Period 2021-2031
• Historical Data and Forecast of Vietnam Face Care Products Market Revenues & Volume By 41?55 for the Period 2021-2031
• Historical Data and Forecast of Vietnam Face Care Products Market Revenues & Volume By >55 for the Period 2021-2031
• Vietnam Face Care Products Import Export Trade Statistics
• Market Opportunity Assessment By Product Type
• Market Opportunity Assessment By Distribution Channel
• Market Opportunity Assessment By Gender
• Market Opportunity Assessment By Age
• Vietnam Face Care Products Top Companies Market Share
• Vietnam Face Care Products Competitive Benchmarking By Technical and Operational Parameters
• Vietnam Face Care Products Company Profiles
• Vietnam Face Care Products Key Strategic Recommendations