Vietnam Food Retail Market (2025-2031) | Industry, Value, Outlook, Companies, Revenue, Growth, Analysis, Size, Trends, Forecast & Share

Vietnam Food Retail Market Synopsis

The Vietnam food retail market witnessed robust growth from 2025 to 2031, driven by various factors such as increasing disposable income, changing consumer preferences, urbanization, and a growing middle class. As the economy continued to expand, consumer spending on food products and groceries also saw a significant rise. The food retail industry in Vietnam is diverse, comprising supermarkets, hypermarkets, convenience stores, specialty stores, and online platforms, offering a wide range of products to cater to the diverse needs of consumers.

Drivers of the Market

The growth of the Vietnamese economy has led to higher disposable incomes for consumers, allowing them to spend more on quality food products and explore a variety of options. There has been a noticeable shift in consumer preferences towards convenience, health-consciousness, and premium food products, driving demand in the food retail sector. The increasing urban population, along with the expanding middle-class segment, has resulted in higher demand for processed and ready-to-eat food items, boosting the food retail market. The proliferation of modern retail formats such as supermarkets and hypermarkets, providing a one-stop shopping experience, has significantly contributed to the growth of the food retail industry in Vietnam.

Challenges of the Market

Traditional wet markets and mom-and-pop stores still dominate the food retail landscape in certain areas, presenting a challenge for modern retail formats to penetrate and establish a strong foothold. The food retail market faces logistical challenges due to inadequate infrastructure and transportation networks, affecting the timely and efficient delivery of perishable goods. Adherence to complex regulations and compliance requirements in the food retail sector can be a challenge for both established players and new entrants. While the online food retail segment has seen growth, e-commerce adoption in the food sector is relatively lower compared to other retail categories, posing a challenge for businesses to tap into the digital market effectively.

COVID-19 Impact on the Market

The Covid-19 pandemic had a profound impact on the Vietnam food retail market. The initial outbreak led to panic buying, causing temporary shortages and disruptions in supply chains. However, the crisis also accelerated the adoption of online food retail, as consumers turned to digital platforms for their grocery needs during lockdowns and social distancing measures. E-commerce platforms and food delivery services experienced a surge in demand, prompting traditional retailers to pivot towards online sales channels. Additionally, the pandemic highlighted the importance of food safety and hygiene, leading to increased demand for trusted brands and locally sourced products. While the industry faced short-term challenges during the pandemic, it also presented opportunities for innovation and digital transformation that are likely to shape the future of the food retail market in Vietnam.

Key Highlights of the Report:

• Vietnam Food Retail Market Outlook
• Market Size of Vietnam Food Retail Market, 2024
• Forecast of Vietnam Food Retail Market, 2031
• Historical Data and Forecast of Vietnam Food Retail Revenues & Volume for the Period 2021-2031
• Vietnam Food Retail Market Trend Evolution
• Vietnam Food Retail Market Drivers and Challenges
• Vietnam Food Retail Price Trends
• Vietnam Food Retail Porter's Five Forces
• Vietnam Food Retail Industry Life Cycle
• Historical Data and Forecast of Vietnam Food Retail Market Revenues & Volume By Product Types for the Period 2021-2031
• Historical Data and Forecast of Vietnam Food Retail Market Revenues & Volume By Unpackaged Food for the Period 2021-2031
• Historical Data and Forecast of Vietnam Food Retail Market Revenues & Volume By Packaged Food for the Period 2021-2031
• Historical Data and Forecast of Vietnam Food Retail Market Revenues & Volume By Drinks for the Period 2021-2031
• Historical Data and Forecast of Vietnam Food Retail Market Revenues & Volume By Household Products for the Period 2021-2031
• Historical Data and Forecast of Vietnam Food Retail Market Revenues & Volume By Packaging Types for the Period 2021-2031
• Historical Data and Forecast of Vietnam Food Retail Market Revenues & Volume By Boxes for the Period 2021-2031
• Historical Data and Forecast of Vietnam Food Retail Market Revenues & Volume By Cans for the Period 2021-2031
• Historical Data and Forecast of Vietnam Food Retail Market Revenues & Volume By Cellophane Wrapping for the Period 2021-2031
• Historical Data and Forecast of Vietnam Food Retail Market Revenues & Volume By Cylindrical Cardboard for the Period 2021-2031
• Vietnam Food Retail Import Export Trade Statistics
• Market Opportunity Assessment By Product Types
• Market Opportunity Assessment By Packaging Types
• Vietnam Food Retail Top Companies Market Share
• Vietnam Food Retail Competitive Benchmarking By Technical and Operational Parameters
• Vietnam Food Retail Company Profiles
• Vietnam Food Retail Key Strategic Recommendations