| Product Code: ETC216990 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Vietnam Frozen Bakery Products Market is projected to witness mixed growth rate patterns during 2025 to 2029. Growth accelerates to 15.05% in 2028, following an initial rate of 12.78%, before easing to 14.18% at the end of the period.

By 2027, Vietnam's Frozen Bakery Products market is forecasted to achieve a high growth rate of 14.71%, with China leading the Asia region, followed by India, Japan, Australia and South Korea.

The Vietnam frozen bakery products market offers a convenient and time-saving solution for consumers and foodservice providers. It includes a wide array of frozen bakery items such as bread, pastries, and pizza dough. As urbanization and busy lifestyles influence eating habits, the demand for frozen bakery products remains strong. The market focuses on delivering high-quality, ready-to-bake or ready-to-eat options that meet consumer expectations for taste and convenience.
The Vietnam frozen bakery products market is growing due to consumers` busy lifestyles, the need for convenient meal solutions, and the availability of a wide range of frozen bakery items. Frozen bakery products, including bread, pastries, and cakes, offer the convenience of easy preparation and longer shelf life. The market benefits from the demand for quick and easy meal options, the influence of Western baking traditions, and the expansion of the bakery product range. Manufacturers are introducing new frozen bakery products to cater to consumer preferences, contributing to the market`s expansion.
The Vietnam frozen dough market faces challenges associated with consumer acceptance and distribution infrastructure. While frozen dough offers convenience, consumers may be more accustomed to traditional methods of making dough from scratch. Moreover, ensuring that frozen dough products are widely distributed and available to consumers is crucial for market expansion.
The Vietnam frozen bakery products market faced disruptions during the COVID-19 pandemic as supply chain constraints and reduced foodservice demand impacted the industry. Frozen bakery product manufacturers in Vietnam adapted by focusing on retail sales, introducing new product variants, and optimizing production processes. As foodservice activities recover and consumers continue to seek convenient bakery solutions, the frozen bakery products market is expected to rebound.
Key players in the Vietnam frozen bakery products market include both domestic frozen food manufacturers and international suppliers of frozen bakery items. Domestic companies like Panpan Foods Co., Ltd. contribute to the production and distribution of frozen bakery products, including bread and pastries, within Vietnam. Additionally, international frozen food suppliers like Aryzta are influential players in offering a variety of frozen bakery solutions to the Vietnamese foodservice and retail sectors.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Frozen Bakery Products Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Frozen Bakery Products Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Frozen Bakery Products Market - Industry Life Cycle |
3.4 Vietnam Frozen Bakery Products Market - Porter's Five Forces |
3.5 Vietnam Frozen Bakery Products Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Vietnam Frozen Bakery Products Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
3.7 Vietnam Frozen Bakery Products Market Revenues & Volume Share, By Sales Format, 2021 & 2031F |
4 Vietnam Frozen Bakery Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization leading to higher demand for convenient food options |
4.2.2 Growing disposable income levels enhancing consumer spending on premium bakery products |
4.2.3 Rising popularity of Western-style baked goods in Vietnam |
4.3 Market Restraints |
4.3.1 Limited awareness and availability of frozen bakery products in traditional retail channels |
4.3.2 Price sensitivity among price-conscious consumers affecting adoption rates |
5 Vietnam Frozen Bakery Products Market Trends |
6 Vietnam Frozen Bakery Products Market, By Types |
6.1 Vietnam Frozen Bakery Products Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Frozen Bakery Products Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Vietnam Frozen Bakery Products Market Revenues & Volume, By Bread, 2021-2031F |
6.1.4 Vietnam Frozen Bakery Products Market Revenues & Volume, By Rolls, 2021-2031F |
6.1.5 Vietnam Frozen Bakery Products Market Revenues & Volume, By Pancakes, 2021-2031F |
6.1.6 Vietnam Frozen Bakery Products Market Revenues & Volume, By Muffins, 2021-2031F |
6.1.7 Vietnam Frozen Bakery Products Market Revenues & Volume, By Pound Cakes, 2021-2031F |
6.1.8 Vietnam Frozen Bakery Products Market Revenues & Volume, By Pizza Crust, 2021-2031F |
6.1.9 Vietnam Frozen Bakery Products Market Revenues & Volume, By Pastries, 2021-2031F |
6.1.10 Vietnam Frozen Bakery Products Market Revenues & Volume, By Pastries, 2021-2031F |
6.2 Vietnam Frozen Bakery Products Market, By Sales Channel |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Frozen Bakery Products Market Revenues & Volume, By Modern Trade, 2021-2031F |
6.2.3 Vietnam Frozen Bakery Products Market Revenues & Volume, By Traditional Grocery Stores, 2021-2031F |
6.2.4 Vietnam Frozen Bakery Products Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.5 Vietnam Frozen Bakery Products Market Revenues & Volume, By Online Channels, 2021-2031F |
6.2.6 Vietnam Frozen Bakery Products Market Revenues & Volume, By Direct Sales, 2021-2031F |
6.2.7 Vietnam Frozen Bakery Products Market Revenues & Volume, By Other Retail Formats, 2021-2031F |
6.3 Vietnam Frozen Bakery Products Market, By Sales Format |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Frozen Bakery Products Market Revenues & Volume, By Fresh Frozen Bakery Products, 2021-2031F |
6.3.3 Vietnam Frozen Bakery Products Market Revenues & Volume, By Pre-Packed Frozen Baked Products, 2021-2031F |
6.3.4 Vietnam Frozen Bakery Products Market Revenues & Volume, By Pre-Packed Frozen Part-Baked Products, 2021-2031F |
7 Vietnam Frozen Bakery Products Market Import-Export Trade Statistics |
7.1 Vietnam Frozen Bakery Products Market Export to Major Countries |
7.2 Vietnam Frozen Bakery Products Market Imports from Major Countries |
8 Vietnam Frozen Bakery Products Market Key Performance Indicators |
8.1 Number of new product launches in the frozen bakery product segment |
8.2 Growth in the number of modern retail outlets offering frozen bakery products |
8.3 Increase in the per capita consumption of frozen bakery products |
9 Vietnam Frozen Bakery Products Market - Opportunity Assessment |
9.1 Vietnam Frozen Bakery Products Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Vietnam Frozen Bakery Products Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
9.3 Vietnam Frozen Bakery Products Market Opportunity Assessment, By Sales Format, 2021 & 2031F |
10 Vietnam Frozen Bakery Products Market - Competitive Landscape |
10.1 Vietnam Frozen Bakery Products Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Frozen Bakery Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |