Vietnam Gift Retailing Market (2025-2031) | Outlook, Companies, Trends, Share, Forecast, Growth, Analysis, Revenue, Size, Industry & Value

Vietnam Gift Retailing Market Growth Rate

Vietnam Gift Retailing Market Highlights

Topics Covered in the Vietnam Gift Retailing Market Report

The Vietnam Gift Retailing Market report thoroughly covers the market by Product Type, and Product Type. The report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high-growth areas, and market drivers to help stakeholders align their strategies with current and future market dynamics.

Vietnam Gift Retailing Market Synopsis

The Vietnam gift retailing market is characterized by a wide array of products spanning across categories such as souvenirs, greeting cards, seasonal decorations, and novelty items. Much of the market's dynamism can be attributed to its diverse consumer base, which includes locals, tourists, and corporate entities. Local crafts and culturally-inspired gifts hold a strong foothold in the market, reflecting Vietnam's rich traditions and heritage.

The Vietnam Gift Retailing Market is anticipated to grow at a CAGR of 7.1% during the forecast period 2025-2031. Several factors drive the growth of the Vietnam gift retailing market. Firstly, the rising disposable incomes of Vietnamese consumers have enabled greater spending on non-essential categories, such as gifts. Additionally, the growth of tourism in Vietnam plays a major role, as tourists often seek unique and culturally significant souvenirs. Furthermore, the increasing impact of social media trends has amplified demand for creative and aesthetically appealing gift items, prompting retailers and manufacturers to frequently innovate their offerings. Lastly, seasonal celebrations, such as Tet (Lunar New Year), Christmas, and weddings, act as major contributors to Vietnam Gift Retailing Market growth by generating peak demands during festive periods.

Vietnam Gift Retailing Market Challenges

Despite its promising growth, the Vietnam gift retailing market faces notable challenges, such as the fragmented nature of the market, which leads to intense competition among small-scale retailers and larger, well-established players. Additionally, rising raw material costs and logistical inefficiencies make it difficult for businesses to maintain competitive pricing. Consumer preferences are also shifting towards eco-friendly gifting, pressuring retailers to align with sustainability without increasing costs.

Vietnam Gift Retailing Market Trends

Significant trends influencing the Vietnam gift retailing market include personalization and customization, which have become a firm customer favorite. Personalization in gifts from engraved items to customized packaging, the personalization trend meets emotional needs and therefore provides memorable gifting solutions. Sustainable and eco-friendly gift options is gaining prominence with purchasing habits shifting toward eco-awareness; options that offer reusable packaging or organic material will continue to prevail during the eco-conscious growth. The rise of e-commerce platforms and mobile apps as a result of their convenience in online gift shopping continues to be a key trend in gifting as this accessibility offers consumers a vast array of products.

Investment Opportunities in Vietnam Gift Retailing Market

An opportunity for growth via investment in the gift retailing market in Vietnam. The growing trends in e-commerce and sustainable gifting options will provide significant investment opportunities. Business owners that invest in online retail platforms will benefit from the growing trend of digital commerce. Sustainable and eco-friendly gifting options will emerge as a small but growing category for a specialized investment. Accessing local artisan goods or product offerings and set up cost-efficient production facilities for handmade goods present opportunities of interest for small and medium-sized enterprises (SME).

Leading Players of the Vietnam Gift Retailing Market

Prominent players in the Vietnam gift retailing industry include Lazada Vietnam, Tiki.vn, and Shopee Vietnam, which dominate the online gifting space. Traditional players, such as handicraft retailers and souvenir shops like Hanoi Craft House and Authentic Bat Trang, also maintain significant market shares due to their unique offerings rooted in local culture.

Government Regulations Introduced in the Vietnam Gift Retailing Market

The Vietnamese government has adopted a range of regulations and policies aimed at developing retail and e-commerce which will indirectly support the gift retailing market. For instance, when consumers are encouraged to support local artisans and handicrafts through initiatives such as the "One Commune One Product"(OCOP) program, it has raised the profile of traditional gifts. The e-commerce law creates some regulations on consumer protection which lend some credibility while making purchases online. Lastly, with many Free Trade Agreements that Vietnam has signed with countries, the reduction of tariffs and trade barriers for importation has led retailers to have a greater breadth of quality gifts.

Future Insights of the Vietnam Gift Retailing Market

The Vietnam gift retailing market is likely to surge, as consumer demand for unique and personalized type gifts spurs innovation. Current trends suggest continued digitization, like augmented reality and other virtual solutions allowing consumers to participate in immersive gift shopping experiences. Sustainability will continue to be a priority for consumers who are increasingly demanding responsibly made and greener gifting alternatives.

Market Segmentation Analysis

The report offers a comprehensive study of the following market segments and their leading categories:

Souvenirs and Novelty to Dominate the Market– By Product Type

According to Ashutosh, Senior Research Analyst at 6Wresearch, Among the various product types in the Vietnam gift retailing market, Souvenirs and Novelty Items lead the category. This dominance can be attributed to the increasing demand from both domestic consumers and international tourists.

Offline Retailing to Lead the Market – By Distribution Channel

When examining distribution channels, Offline retailing remains the leading category in the Vietnam gift retailing market. Traditional brick-and-mortar stores, shopping malls, and local markets serve as prominent platforms for consumers to explore and purchase gifts.

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year: 2024
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Vietnam Gift Retailing Market Outlook
• Market Size of Vietnam Gift Retailing Market, 2024
• Forecast of Vietnam Gift Retailing Market, 2031
• Historical Data and Forecast of Vietnam Gift Retailing Revenues & Volume for the Period 2021-2031
• Vietnam Gift Retailing Market Trend Evolution
• Vietnam Gift Retailing Market Drivers and Challenges
• Vietnam Gift Retailing Price Trends
• Vietnam Gift Retailing Porter's Five Forces
• Vietnam Gift Retailing Industry Life Cycle
• Historical Data and Forecast of Vietnam Gift Retailing Market Revenues & Volume By Product Type for the Period 2021-2031
• Historical Data and Forecast of Vietnam Gift Retailing Market Revenues & Volume By Souvenirs and Novelty Items for the Period 2021-2031
• Historical Data and Forecast of Vietnam Gift Retailing Market Revenues & Volume By Seasonal Decorations for the Period 2021-2031
• Historical Data and Forecast of Vietnam Gift Retailing Market Revenues & Volume By Greeting Cards for the Period 2021-2031
• Historical Data and Forecast of Vietnam Gift Retailing Market Revenues & Volume By Giftware? for the Period 2021-2031
• Historical Data and Forecast of Vietnam Gift Retailing Market Revenues & Volume By Other? for the Period 2021-2031
• Historical Data and Forecast of Vietnam Gift Retailing Market Revenues & Volume By Distribution Channel for the Period 2021-2031
• Historical Data and Forecast of Vietnam Gift Retailing Market Revenues & Volume By Online for the Period 2021-2031
• Historical Data and Forecast of Vietnam Gift Retailing Market Revenues & Volume By Offline for the Period 2021-2031
• Vietnam Gift Retailing Import Export Trade Statistics
• Market Opportunity Assessment By Product Type
• Market Opportunity Assessment By Distribution Channel
• Vietnam Gift Retailing Top Companies Market Share
• Vietnam Gift Retailing Competitive Benchmarking By Technical and Operational Parameters
• Vietnam Gift Retailing Company Profiles
• Vietnam Gift Retailing Key Strategic Recommendations

Market Segmentation

The Market report covers a detailed analysis of the following market segments:

By Product Type

• Souvenirs and Novelty Items
• Seasonal Decorations
• Greeting Cards
• Giftware
• Other

By Distribution Channel

• Online
• Offline