Product Code: ETC047170 | Publication Date: Aug 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Vietnam Greetings Cards Market has experienced steady growth as consumers continue to value traditional means of expressing sentiments and emotions. Greetings cards are widely used during various occasions such as birthdays, festivals, and special events. Despite the digitalization of communication, the tradition of exchanging physical greetings cards remains popular in Vietnamese culture. Additionally, the growing trend of personalized and handmade cards has further driven the market`s expansion. Leading greetings cards manufacturers in the country are focusing on creativity and unique designs to cater to the diverse preferences of consumers.
The Vietnam Greetings Cards Market has experienced steady growth as consumers continue to value traditional means of expressing sentiments and emotions. Greetings cards are widely used during various occasions such as birthdays, festivals, and special events. Despite the digitalization of communication, the tradition of exchanging physical greetings cards remains popular in Vietnamese culture. Moreover, the growing trend of personalized and handmade cards has further driven the market`s expansion. The market is characterized by a wide variety of cards catering to different age groups and occasions. Additionally, the rising disposable income and urbanization have influenced consumer preferences for premium and aesthetically appealing greeting cards. Leading manufacturers in the country are focused on creativity and unique designs to cater to the diverse preferences of consumers and tap into the growing market potential.
The Vietnam Greetings Cards Market faces challenges related to the increasing popularity of digital communication and electronic greeting cards. As consumers embrace digital alternatives, there may be a shift away from traditional physical greetings cards. Manufacturers must find ways to adapt to digital trends while maintaining the appeal and sentimental value of physical greetings cards. The market`s growth may also be influenced by the overall consumer spending patterns, as economic uncertainties can impact discretionary purchases like greetings cards. Moreover, the market must continually innovate and offer unique designs and customization options to cater to the diverse preferences of consumers.
The Vietnam Greetings Cards Market experienced notable impacts during the COVID-19 pandemic. With restrictions on social gatherings and events, the demand for physical greetings cards declined initially as people sought alternative means of communication. The closure of retail stores and disruptions in distribution channels also affected the market`s performance. Moreover, economic uncertainties and reduced consumer spending on non-essential items further contributed to the market challenges. However, as the situation improved and people adapted to the new normal, there was a revival in the demand for greetings cards. The importance of maintaining social connections and expressing sentiments during challenging times led to a resurgence in the popularity of physical greetings cards. Additionally, the trend of personalized and handcrafted cards gained traction as people sought meaningful ways to connect with loved ones. Key players in the market adjusted their strategies by offering online ordering and delivery services, promoting contactless options, and introducing unique designs to cater to changing consumer preferences.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Greetings Cards Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Greetings Cards Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Greetings Cards Market - Industry Life Cycle |
3.4 Vietnam Greetings Cards Market - Porter's Five Forces |
3.5 Vietnam Greetings Cards Market Revenues & Volume Share, By Types, 2021 & 2031F |
3.6 Vietnam Greetings Cards Market Revenues & Volume Share, By Applications, 2021 & 2031F |
4 Vietnam Greetings Cards Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Vietnam Greetings Cards Market Trends |
6 Vietnam Greetings Cards Market, By Types |
6.1 Vietnam Greetings Cards Market, By Types |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Greetings Cards Market Revenues & Volume, By Types, 2021-2031F |
6.1.3 Vietnam Greetings Cards Market Revenues & Volume, By Seasonal Greeting Cards, 2021-2031F |
6.1.4 Vietnam Greetings Cards Market Revenues & Volume, By Everyday Greeting Cards, 2021-2031F |
6.2 Vietnam Greetings Cards Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Greetings Cards Market Revenues & Volume, By Business Cards, 2021-2031F |
6.2.3 Vietnam Greetings Cards Market Revenues & Volume, By Personal Cards, 2021-2031F |
7 Vietnam Greetings Cards Market Import-Export Trade Statistics |
7.1 Vietnam Greetings Cards Market Export to Major Countries |
7.2 Vietnam Greetings Cards Market Imports from Major Countries |
8 Vietnam Greetings Cards Market Key Performance Indicators |
9 Vietnam Greetings Cards Market - Opportunity Assessment |
9.1 Vietnam Greetings Cards Market Opportunity Assessment, By Types, 2021 & 2031F |
9.2 Vietnam Greetings Cards Market Opportunity Assessment, By Applications, 2021 & 2031F |
10 Vietnam Greetings Cards Market - Competitive Landscape |
10.1 Vietnam Greetings Cards Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Greetings Cards Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |