Vietnam Hair Care Market (2025-2031) | Industry, Companies, Trends, Share, Growth, Outlook, Analysis, Forecast, Size & Revenue, Segmentation, Value, Competitive Landscape

Vietnam Hair Care Market Growth Rate

Vietnam Hair Care Market Highlights

Topics Covered in the Vietnam Hair Care Market Report

The Vietnam hair care market report thoroughly covers the market by Product Type, Type and Distribution channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers, which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Vietnam Hair Care Market Synopsis

The Vietnam hair care market growth has been steady as consumers become more conscious about appearance and personal grooming. The demand for multiple haircare products such as shampoos, conditioners, oils, and speciality treatments is rising due to increasing beauty standards, urbanisation, and greater awareness of hair health. Additionally, both local and international brands are witnessing robust expansion as they offer a huge variety of haircare products suited to different hair concerns and types. Moreover, the market is evolving rapidly with rising self-care habits and modern lifestyles.

Vietnam Hair Care Market is expected to grow at a significant CAGR of 6.9% during the forecast period 2025-2031. Several Key drivers are boosting the growth of the Vietnam haircare market. Major drivers such as the influence of beauty trends on social media, rising awareness about hair hygiene, and the availability of products for several hair problems are propelling the market demand. Additionally, the rising demand for high-quality and natural hair care products is boosted by the increasing concerns regarding hair problems. Moreover, the role of beauty influencers is crucial in fueling consumer choice and further supporting the growth of the market.

Vietnam Hair Care Market Challenges

The Vietnam haircare market faces several challenges, even with the steady growth, mainly in urban regions. Issues like price sensitivity among consumers, high competition, and limited awareness about product ingredients pose a major challenge to market growth. Additionally, the limited access to a wide variety of haircare products is impacting the market expansion in rural areas. The presence of counterfeit or low-quality items may also damage consumer confidence and impact the brand value. Overall, Companies must focus on educating customers, building loyalty, and maintaining quality to tackle these issues.

Vietnam Hair Care Market Trends

Several key trends are evolving the Vietnam hair care market. Trends such as consumers' shift toward natural, organic, and chemical-free products due to the rising awareness of health and environmental concerns are boosting the growth of the market. Additionally, consumers preferred personalised solutions to tackle their personal hair problems, such as hair fall prevention, dandruff control, and scalp care, influencing companies to innovate haircare products. Together, these trends are shaping the market growth.

Investment Opportunities in the Vietnam Hair Care Market

The Vietnam hair care industry offers various promising investment opportunities, particularly for brands that are adopting herbal, natural, or customised products. The rising demand for haircare products from both urban and suburban areas offers good opportunities for product growth and brand building. Additionally, the innovation of Digital platforms and influencer marketing helps brands to reach a wider audience. Investors can also explore companies that focus on education, quality, and affordability as they offer long-term growth and shape market dynamics.

Leading Players of the Vietnam Hair Care Market

Leading players in the Vietnam hair care market dominate through innovative products, strong distribution, trusted quality, and wide appeal across various consumer segments, and hair care needs include Unilever, L'Oréal, Procter & Gamble, Shiseido, and Sunsilk.

Government Regulations Introduced in the Vietnam Hair Care Market

The government has been launching various strict regulations in the Vietnam haircare products market. Hair care products are under general cosmetic and consumer safety laws set by these regulations. These regulations focus on ensuring that ingredients are safe and products are labelled clearly for consumer safety. Additionally, regulations set mandates for imported products to meet exact quality standards and undergo testing. Overall, these rules aim to protect consumers from misleading information and harmful substances, and encouraging companies to be responsible and transparent helps to gain long-term growth.

Future Insights of the Vietnam Hair Care Market

The Vietnam hair care market is expected to grow steadily in the future, driven by rising demand from both urban and rural areas. People will shift towards products that meet their specific needs and hair types due to the improved consumer awareness regarding hair. Natural extracts and advanced formulas, like innovations in ingredients, are likely to gain popularity. Additionally, competition between Local and global brands will continue to rise, creating more options and better value. Overall, factors like increasing self-care habits and digital influence will shape the market dynamics in the coming years.

Market Segmentation Analysis

The report offers a comprehensive study of the subsequent market segments and their leading categories.

Shampoos to Dominate Market- By Product Type

Shampoos hold the largest Vietnam haircare market share, as they are considered essential for daily hygiene and widely used by all age groups. Consumers prefer shampoos that cater to specific concerns like hair fall, dandruff, and oily scalp, making them the most frequently purchased hair care items.

Cosmetic Hair Care to Dominate Market- By Type

According to Mansi Kaushik, Senior Research Analyst, 6Wresearch, the Cosmetic Hair Care dominates the Vietnam hair care market. This includes products like shampoos, conditioners, hair serums, and styling items designed to improve appearance, manageability, and texture.

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year: 2024
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Vietnam Hair Care Market Overview
• Vietnam Hair Care Market Outlook
• Market Size of Vietnam Hair Care Market, 2024
• Forecast of Vietnam Hair Care Market, 2031
• Historical Data and Forecast of Vietnam Hair Care Revenues & Volume for the Period 2021-2031
• Vietnam Hair Care Market Trend Evolution
• Vietnam Hair Care Market Drivers and Challenges
• Vietnam Hair Care Price Trends
• Vietnam Hair Care Porter's Five Forces
• Vietnam Hair Care Industry Life Cycle
• Historical Data and Forecast of Vietnam Hair Care Market Revenues & Volume By Type for the Period 2021-2031
• Historical Data and Forecast of Vietnam Hair Care Market Revenues & Volume By Product for the Period 2021-2031
• Historical Data and Forecast of Vietnam Hair Care Market Revenues & Volume By Services for the Period 2021-2031
• Historical Data and Forecast of Vietnam Hair Care Market Revenues & Volume By Product Type for the Period 2021-2031
• Historical Data and Forecast of Vietnam Hair Care Market Revenues & Volume By Shampoo for the Period 2021-2031
• Historical Data and Forecast of Vietnam Hair Care Market Revenues & Volume By Hair Colour for the Period 2021-2031
• Historical Data and Forecast of Vietnam Hair Care Market Revenues & Volume By Conditioner for the Period 2021-2031
• Historical Data and Forecast of Vietnam Hair Care Market Revenues & Volume By Hair Styling Product for the Period 2021-2031
• Historical Data and Forecast of Vietnam Hair Care Market Revenues & Volume By Hair Oil for the Period 2021-2031
• Historical Data and Forecast of Vietnam Hair Care Market Revenues & Volume By Hair Spray for the Period 2021-2031
• Historical Data and Forecast of Vietnam Hair Care Market Revenues & Volume By Hair Gel for the Period 2021-2031
• Historical Data and Forecast of Vietnam Hair Care Market Revenues & Volume By Others for the Period 2021-2031
• Historical Data and Forecast of Vietnam Hair Care Market Revenues & Volume By Distribution Channel for the Period 2021-2031
• Historical Data and Forecast of Vietnam Hair Care Market Revenues & Volume By Online Stores for the Period 2021-2031
• Historical Data and Forecast of Vietnam Hair Care Market Revenues & Volume By Hypermarkets for the Period 2021-2031
• Historical Data and Forecast of Vietnam Hair Care Market Revenues & Volume By Direct Selling for the Period 2021-2031
• Vietnam Hair Care Import Export Trade Statistics
• Market Opportunity Assessment By Type
• Market Opportunity Assessment By Product Type
• Market Opportunity Assessment By Distribution Channel
• Vietnam Hair Care Top Companies Market Share
• Vietnam Hair Care Competitive Benchmarking By Technical and Operational Parameters
• Vietnam Hair Care Company Profiles
• Vietnam Hair Care Key Strategic Recommendations

Markets Covered

The market report provides a detailed analysis of the following market segments:

By Type

• Product
• Services

By Product Type

• Shampoo
• Hair Color
• Conditioner
• Hair Styling Product
• Hair Oil
• Hair Spray
• Hair Gel

By Distribution Channel

• Online Stores
• Hypermarkets
• Direct Selling