| Product Code: ETC327270 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Vietnam Hair Spray Market is likely to experience consistent growth rate gains over the period 2025 to 2029. Commencing at 11.30% in 2025, growth builds up to 13.56% by 2029.

Vietnam's Hair Spray market is anticipated to experience a high growth rate of 12.64% by 2027, reflecting trends observed in the largest economy China, followed by India, Japan, Australia and South Korea.

The Vietnam hair spray market, closely related to the haircare industry, is witnessing continuous expansion. Hair spray is a staple in many individuals` grooming routines, and its popularity extends across various age groups. Factors such as urbanization, rising disposable incomes, and an emphasis on personal appearance contribute to the market`s growth. Brands are introducing a variety of hair sprays, including those with different hold levels and formulations, to cater to a diverse consumer base.
In the Vietnam hair spray market, several factors are contributing to its expansion. Firstly, the fashion and beauty industry in Vietnam has been experiencing a significant transformation, with a rising number of individuals embracing various hair styling trends. This shift has led to a surge in demand for hair sprays as they help in achieving and maintaining these trendy looks. Additionally, the younger demographic in Vietnam is more conscious about their appearance and is inclined towards experimenting with different hairstyles, creating a steady demand for hair sprays. Furthermore, the competitive landscape of the market has led to innovations in hair spray formulations, catering to specific hair types and styling needs. The ease of use and versatility of hair sprays have made them a staple in daily grooming routines, driving their adoption across different consumer segments. Overall, the Vietnam hair spray market is driven by changing beauty preferences, the youth demographic, and product innovations.
In the Vietnam hair spray market, one of the primary challenges is changing consumer preferences towards organic and eco-friendly products. This shift in demand requires manufacturers to reformulate their hair sprays to be more environmentally friendly and free from harmful chemicals. Furthermore, the market is highly competitive, with a multitude of brands offering various options at different price points. Brand loyalty is not as strong in this segment, making it challenging for companies to maintain customer retention. Additionally, economic factors such as inflation and fluctuations in the exchange rate can impact the cost of raw materials, affecting pricing strategies and profit margins.
The Vietnam hair spray market, similar to other segments of the cosmetics industry, experienced a downturn during the COVID-19 pandemic. Lockdowns and social distancing measures limited social gatherings and events, reducing the demand for hair styling products like hair spray. Additionally, many individuals adapted to a more casual lifestyle during the pandemic, opting for natural looks and minimal product usage. This shift in consumer behavior led to decreased sales for hair spray manufacturers and retailers. However, as social activities and events began to resume, albeit cautiously, the hair spray market started to see signs of recovery. The market also witnessed innovation in long-lasting and protective hair spray products, aligning with changing consumer preferences for convenience and hair health.
In the Vietnam hair spray market, popular international brands such as Pantene and Dove have a strong presence. They offer a variety of hair spray products designed to hold hairstyles in place and provide a glossy finish.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Hair Spray Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Hair Spray Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Hair Spray Market - Industry Life Cycle |
3.4 Vietnam Hair Spray Market - Porter's Five Forces |
3.5 Vietnam Hair Spray Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Vietnam Hair Spray Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Vietnam Hair Spray Market Revenues & Volume Share, By Packaging, 2021 & 2031F |
3.8 Vietnam Hair Spray Market Revenues & Volume Share, By Size, 2021 & 2031F |
3.9 Vietnam Hair Spray Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Vietnam Hair Spray Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Vietnam, leading to higher spending on personal care products. |
4.2.2 Growing awareness about personal grooming and styling trends among the Vietnamese population. |
4.2.3 Expansion of distribution channels, such as e-commerce platforms, making hair spray products more accessible to consumers. |
4.3 Market Restraints |
4.3.1 Price sensitivity of consumers in Vietnam, which may limit the adoption of premium hair spray products. |
4.3.2 Presence of counterfeit or low-quality hair spray products in the market, leading to trust issues among consumers. |
5 Vietnam Hair Spray Market Trends |
6 Vietnam Hair Spray Market, By Types |
6.1 Vietnam Hair Spray Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Hair Spray Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Vietnam Hair Spray Market Revenues & Volume, By Dry Shampoo, 2021-2031F |
6.1.4 Vietnam Hair Spray Market Revenues & Volume, By Hairstyling Spray, 2021-2031F |
6.2 Vietnam Hair Spray Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Hair Spray Market Revenues & Volume, By Commercial, 2021-2031F |
6.2.3 Vietnam Hair Spray Market Revenues & Volume, By Diy, 2021-2031F |
6.3 Vietnam Hair Spray Market, By Packaging |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Hair Spray Market Revenues & Volume, By Plastic Bottle, 2021-2031F |
6.3.3 Vietnam Hair Spray Market Revenues & Volume, By Metal Bottle, 2021-2031F |
6.3.4 Vietnam Hair Spray Market Revenues & Volume, By Others, 2021-2031F |
6.4 Vietnam Hair Spray Market, By Size |
6.4.1 Overview and Analysis |
6.4.2 Vietnam Hair Spray Market Revenues & Volume, By Less Than 100ml, 2021-2031F |
6.4.3 Vietnam Hair Spray Market Revenues & Volume, By 100ml-200ml, 2021-2031F |
6.4.4 Vietnam Hair Spray Market Revenues & Volume, By More Than 200ml, 2021-2031F |
6.5 Vietnam Hair Spray Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 Vietnam Hair Spray Market Revenues & Volume, By Online, 2021-2031F |
6.5.3 Vietnam Hair Spray Market Revenues & Volume, By Offline, 2021-2031F |
7 Vietnam Hair Spray Market Import-Export Trade Statistics |
7.1 Vietnam Hair Spray Market Export to Major Countries |
7.2 Vietnam Hair Spray Market Imports from Major Countries |
8 Vietnam Hair Spray Market Key Performance Indicators |
8.1 Number of online searches for hair spray products in Vietnam. |
8.2 Social media engagement and influencer collaborations for hair spray brands. |
8.3 Number of new product launches and innovations in the hair spray market in Vietnam. |
9 Vietnam Hair Spray Market - Opportunity Assessment |
9.1 Vietnam Hair Spray Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Vietnam Hair Spray Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Vietnam Hair Spray Market Opportunity Assessment, By Packaging, 2021 & 2031F |
9.4 Vietnam Hair Spray Market Opportunity Assessment, By Size, 2021 & 2031F |
9.5 Vietnam Hair Spray Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Vietnam Hair Spray Market - Competitive Landscape |
10.1 Vietnam Hair Spray Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Hair Spray Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |